Understanding the Importance of Link Building

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Understanding the Importance of Link Building

What is Link Building?

Link building is a Search Engine Optimization (or SEO) term that few fully understand.

Link building is boosting the quantity and quality of inbound links to a website. Digital marketers typically do this to boost the search engine rankings from places like Google or Bing.

The most common ways to build links to your site are:

  • Starting and maintaining a blog
  • Writing guest posts for other blogs
  • Building relationships with other websites

A blog can be as simple as creating “how-to” articles. Writing guest posts for other blogs could be providing a follow up (or counter argument!) for another website’s curated content.

On paper, these can look to be short and simple. But once you start, you’ll find that these are deceptively challenging and time-consuming.

It’s all worth the trouble as these changes they make a sizable difference to a website’s Google rankings.

The Importance of Link Building

“If you build it, they will come.”

This may be true of baseball fields in Iowa, but it is not accurate when it comes to generating web traffic. Drawing visitors to your website requires countless hours of painstaking SEO.

Out of all the SEO strategies to attract users, there are few more effective than link building.

Why Link Build?

When crafting your company’s marketing plan, it is vital that you include link building. Here’s why:

It Will Make Your Company More Trustworthy

Whether they are hiring a plumber or buying a car, consumers want to do business with people and companies they can trust. But how can the public feel more confident in your organization?

By building links, of course!

When a user sees your business from a website they use regularly, they will feel much more comfortable buying your products and services.

It Will Make Your Brand More Visible

Writing guest posts for external blogs has long been one of the best ways to build links to your website.

However, this tactic isn’t just useful from an SEO perspective. It can also get your brand and its products in front of an untapped audience that you may not have been reaching.

Of course, how effective this tactic is depends on the site you decide to create a guest post. For best results, the FZA Digital team recommends working with blogs that:

  • Have a dedicated following
  • Are aimed toward your target market
  • Write about topics that are related to your industry
  • Are popular in your city or state
  • Have a history of creating engaging content

Before long, their reader base will become your customers and all your hard work will be validated!

It Will Boost Your PageRank

When you search in a search engine like Google, it needs to figure out what pages to show you.

To do that, it uses something called PageRank to generate results.

PageRank is Google’s internal system to determine what pages are at the top of search results. The more relevant a site is to a search, the more likely it is to show up in the results.

When determining a website’s PageRank, Google looks closely at its backlinks. But not just how many backlinks you have, it looks at their quality and relevancy as well.

If your site can obtain some quality backlinks from other respected websites in your industry (not from your local baker down the street!), your PageRank will get a significant boost – and you will shoot up the search engine rankings.

It Increases Leads and Sales!

At the end of the day, your main goal is to sell more. So inevitably we need to increase leads or sales.

Link building is one of the best ways to do just that.

When other web pages link to your site, a sharp uptick in your visitor numbers is inevitable. As a result, you should also see an increase in the number of leads that land in your inbox.

Being at the top of rankings also makes it so new products will also be found quicker and rank higher as well. This is why SEO is an investment that can pay massive dividends; all of your efforts continuously build off of each other.

FZA Digital is Here to Help

Link building can be a highly effective way to boost your web traffic and increase your sales figures.

If you would like to have a team of SEO experts handle your link building efforts on your behalf, please pick up the phone and call FZA Digital at (424) 229-2923. If you would prefer, you can also contact us online.

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