When it comes to lead generation, it’s normal to jump the gun and assume it’s all for quick and instant sales, but a truly successful lead generation campaign is a carefully coiffed system that can vet, converse, and finesse your audience into becoming lifelong buyers.
Social media offers small business owners countless opportunities to put themselves in front of a highly engaged and active audience. In fact, small businesses that use social media see, on average, an increase of 24% in total sales just from simply being active on the platform.
Lead gen can, for the most part, become highly-targeted and highly-automated, once you go through these quick tips. And could in the long-run, save your business an average of 45% on traditional marketing dollars (with the right agency) thanks to its set-it-and-forget-it success.
So, if you don’t have a social media strategy, or you’re not using lead gen to incentivize people to your offer, it’s time to buckle up.
#1 – Host a Giveaway
As a rule of thumb: run regular or repeat giveaways if you have an offer, service, or product that is low-cost and easy to fulfill (there are FDA regulated stipulations that if you run a contest, you must adhere to the terms and conditions). Run one-time, high-value giveaways when you want to make a statement and gain traction.
The higher the value offered in a giveaway, the more you can ask from your audience. This is also a great time to partner with different brands or clients who have a similar demographic, so you can double or triple your reach.
#2 – Offer a Gated Lead Gen
Popular choices include a short eBook, a one-pager that provides information, value, or a free consultation. The results come from adding a gateway. This requires your audience to give you some personal information, such as their email or an SMS, to get access to the information.
When publishing a lead gen on social media, you’ll want to consider how people get to their destination as not all platforms want the audience to leave. Customization on social media is key, especially when it comes to the link and call to action!
#3 – Boost View with Live Webinars
Unlike traditional webinars, “going live” on social media is open to everyone and free. Live webinars are super effective for high-ticket offers as you can build trust immediately and answer buyer objections live (or invite them to your email funnel).
Social media platforms such as YouTube, Facebook, and Instagram actively promote and notify followers when you go live to increase views. This is the creme of the crop for social content so if you are able to go live, even to do a Q&A, you can gain a lot of views quickly.
- Bonus – The Follow Up
At the end of the day, even the best lead-gen magnet is only as powerful as the time you take to follow up. Many people forget to read or listen to the information they’ve been given, no matter how incredible or compelling that information was at the moment of interest.
Opening up a doorway into a new conversation with a lead is how relationships begin and much like dating, thoughtful and frequent communication that benefits your prospect, will see them turn from a lead to a loyal and buying customer for life.
- (n.d.). Retrieved from https://www.cloudways.com/blog/social-media-lead-generation/