How to Use Google Ad Extensions to Generate Leads

How to Use Google Ad Extensions to Generate Leads

Have you been searching for a way to generate more sales leads for your business? If so, it may be time to take your Google Ads campaigns to the next level by adding extensions to your listings!

What Are Google Ads Extensions? 

Google Ads extensions provide a way to expand your text ads. They allow you to provide users with additional information about your business, such as:

  • Your phone number
  • Your address
  • Your prices, and
  • Your latest deals

Extensions can also increase the size of your text ads, making them easier for users to see.

Google Ad Extensions Example

How to Add Extensions to Your Google Ads Campaigns

You can add extensions to your PPC ads by following these steps:

  1. Log into your Google Ads account.
  2. Select a campaign or ad group.
  3. Click the “Ads and Extensions” button on the left.
  4. Hit the “Extensions” tab at the top.
  5. Click the “+” button.
  6. Select an extension from the drop-down menu.
  7. Customize your extension as desired.
  8. Click the “Save” button to finalize your extension.

Adding an extension to a PPC ad generally takes no more than five or ten minutes, and it can increase your clickthrough rate by several percentage points. There is no additional cost for using Google Ads extensions.

Which Google Ads Extensions Can Help You Generate Leads?

The FZA Digital team recommends using the following extensions to drive sales and generate leads for your business:

Callout Extensions

What sets your business apart from the competition? Do you use ethically sourced products? Perhaps you offer free delivery?

Callout extensions give you the ability to highlight your company’s unique selling points in no more than 25 characters. If browsers find your callout compelling, they will visit your site or call you to learn more.

Sitelink Extensions

Sitelink extensions allow you to direct users to other pages they may find helpful. Many advertisers use this tool to guide people to their contact us and testimonial pages. However, you are free to select other options.

By making it easy for users to find the info they need, you’ll also boost the odds of them reaching out to your sales team to make a purchase.

Call Extensions

Shoppers don’t want an Easter egg hunt to find your phone number. If you force users to search too hard, many will give up before calling your office.

Luckily, there is a better way. You can add a call extension to your ads. In doing so, you’ll allow users to phone your sales team with a single tap. 

Making the process this convenient is all but certain to result in a surge of new sales leads!

Location Extensions

Do you want to encourage Google users to come to your store or office to speak to your salespeople in person? If so, a location extension is a must-have for your PPC ads.

Location extensions add your address to your listing. Mobile users can tap on the link to get directions to your storefront in Google Maps.

Of course, if you plan to use location extensions, you must make sure your contact info is up-to-date. If not, you might accidentally send leads to the wrong address!

Lead Form Extensions

Lead form extensions let users message your business without needing to visit your site. All they have to do is fill out a questionnaire on the Google results page.

The info you can request from users via a lead form extension includes:

  • Name
  • Address
  • Phone number
  • Email address
  • Company name, and
  • Job title

With the lead form extension, Google users can become hot new leads in your sales team’s inbox in less than a minute! 

Promotion Extensions

Telling Google users about your latest discounts and promotions is one of the best ways to encourage them to reach out to your sales team.

Promotion extensions allow you to tell people all about your most exciting offers. They appear underneath your PPC ads, marked by a price tag icon in bold copy.

When users click or tap on promotion extensions, Google can direct them to your offer on your site or landing page, making it easy for them to learn more about the deal.

Need Help with Google Ads? Contact the Experts at FZA Digital!

Do you need help managing your Google Ads campaigns? If so, please do not hesitate to get in touch with the experienced marketers at FZA Digital. We understand how to generate leads using PPC advertising, and we’ll be more than happy to walk you through the process of adding extensions to your ads.

 

To speak with a member of our team, all you need to do is give us a call at (424) 232-0810 or fill in our short online contact form. We look forward to helping you take your business to the next level!