Whether you run an auto dealership or a law firm, the primary objective of the content on your website is to convert visitors into clients. However, to achieve this goal, you must ensure you are targeting the right keywords.

How can you find effective keywords for your company’s website? With a little bit of research, of course! 

You can conduct this keyword research by following these three steps:

  1. Create a List of Relevant Seed Topics

To begin the keyword research process, take some time to think about the topics that are important to your business and its customers. Consider the services you offer as well as the problems your clients frequently face.

Once you have some ideas in mind, write a list of the topics you believe to be the most important. Ideally, your list should have about 5 – 10 entries.

If you operate a car dealership, your topic list may look a little something like this: 

  1. New cars
  2. Used cars
  3. Vehicle servicing
  4. Collision repairs
  5. Vehicle financing
  6. Vehicle trade-ins

Your list does not need to be detailed. At this stage of the process, all you need are some broad, general topics.

  1. Use Your List to Generate Suitable Keywords

Once you’ve finished compiling your list, it is time to take the second step in the research process: turning your topics into relevant keywords. 

You are not looking for a curated collection of keywords just yet. Instead, you simply need to create a brain dump of words and phrases your target audience might use to search for products and services like yours.

Fortunately, there are tons of tools that can help you turn your topics into keywords and phrases, such as:

When you plug your selected topics into these tools, they will provide you with a list of keyword suggestions. 

For the most complete list of potential keywords, enter your topics into at least two tools. The second one may pick up some words and phrases the first one missed.

If you use these tools to suggest keywords for the “new cars” topic, you’ll likely end up with a list that contains phrases like:

  • New car deals
  • Cheap new cars
  • New cars in [CITY]
  • New [MAKE] for sale
  • New [MODEL] for sale
  • [YEAR] [MODEL] for sale
  • New cars under [PRICE]
  • New cars for lease
  • New cars and trucks
  • New cars with [FEATURE]
  • Best new cars for families
  • What new car should I buy?
  • Best new car warranties

Once you complete the process for each of your topics, you should be left with a list of about 100 – 200 keywords and phrases that may be effective at driving traffic to your site and converting visitors into customers.

  1. Select the Keywords You Wish to Target

It can be very tempting to think you have concluded the research process once you have a list of 100+ keywords in hand. However, there’s one more step you must take before you can take a well-earned break.

It is just about impossible to effectively target hundreds of keywords. You will therefore need to refine your list down to the words and phrases most likely to deliver the results you seek.

You may wish to consider the following factors when deciding what words and phrases you want to target:

  • Customer Intent: To maximize conversions, you’ll want to focus on keywords and phrases that show the user is ready to buy today. A person searching “2021 Civic for sale” is much more likely to convert than someone who is looking for “new car deals.”
  • Relevance: Many of the keywords on your initial list may not be relevant to your business. It is generally wise to avoid targeting such terms.
  • Competition: The keywords that work for your competitors may also work for you. Consider taking a look through their websites before deciding on the words and phrases you want to target.
  • Search Volume: There is little point in focusing on keywords that only get a few searches each month. Review the search volume of each of your keywords before deciding if it should make your final list.

When you finish working through the refinement process, you will be left with 10-20 keywords that will help you convert users into clients. You can then use these words and phrases to help you create high-converting web pages!

Contact FZA Digital Today for Help with Keyword Research

Do you need a little help researching the right keywords for your website? If so, please do not hesitate to get in touch with the experienced team at FZA Digital. We know how to use SEO to generate leads and drive sales.

To learn more about our services, all you need to do is give us a quick call at (424) 229-2923 or fill in our short online contact form. We will be happy to provide you with the information you need.