How to Launch a New Product on Social Media
When a new arrival hits your company’s inventory and it’s time to introduce it to the world, social media apps like Facebook and Instagram are the perfect places to do just that.
Here are five steps you can follow to ensure your product launch is a huge success:
1. Define Your Goals
What would you like to achieve with your product launch? Do you want to maximize sales? Or are you just hoping to build product brand awareness?
Whatever your goals may be, you should take a few minutes to write them down before moving forward with your launch. Doing so will help you focus on your objectives throughout the campaign.
When writing your SMART goals, avoid being vague. Try to use specific terms like:
- Sell 1,000 units within 30 days
- Achieve $50,000 in sales by March 1st
- Drive 3,000 visitors to the product page within two weeks
Setting measurable goals like these will allow you to evaluate the success of your launch in the future.
2. Create a Calendar
Once you know your goals, it’s time to put together a launch timeline. This calendar will outline the posts you will make throughout the campaign.
An effective product launch calendar will look something like this:
- Day 0-3: Pre-launch teaser images to build hype
- Day 4-6: Pre-launch videos to showcase unique features
- Day 7: Product launch day
- Day 8-14: Post-launch images, videos, and shopper interaction
- Day 15+: Integration of the new product into regular social media post schedule
Ensure your timeline is relatively compact. If you drag on the launch for months, you’ll run the risk of boring or irritating potential customers before they buy your new product.
3. Develop Your Campaign Assets
Once you put together your product launch calendar, you’ll need to create the videos, images, and other creative assets you plan to post on social media.
The nature of your social media assets will depend on the type of product you will launch. If, for instance, your company is introducing a new ATV to the market, develop pictures and videos of the vehicle in action. Shots of it traversing a forest or climbing sand dunes are sure to impress prospective customers.
When creating your product images and videos, keep the following tips in mind:
- Show people using and enjoying your new product.
- Use consistent themes throughout your pictures and videos.
- Showcase your product’s most exciting features.
- Keep it simple. Avoid overloading viewers with information.
These social media assets will be your product’s introduction to the world. If you’re not confident you can create pictures and videos that will do it justice, you can hire a photographer or graphic designer to develop them for you.
4. Begin Your Launch Campaign
Once you have developed your social media assets, it is time to start your launch campaign! Follow your calendar as closely as you can, and be sure to reply to any questions or comments your followers leave on your posts.
When your product launch day arrives, make your announcement as early as possible. In your post, ensure you include a link to the product’s listing page. If your followers don’t know where to find your product, they won’t be able to make a purchase!
You can also consider hosting a live Q&A session on your launch day. Video can be quite effective when marketing new products. This event will help you keep the conversation going and give your followers a chance to learn more about your new product.
5. Monitor Your Campaign and Make Changes as Necessary
It is vital to keep a close eye on your performance metrics as your launch progresses. Your vigilance will give you the ability to see problems and make changes as needed.
If, for example, you notice your product page has a high bounce rate, you can edit the text or re-work the layout to better optimize for conversion. Similarly, if you see a lot of buyers asking similar questions, you can create an image or video, FAQ section, or infographic that provides detailed answers.
Making these adjustments to your launch campaign may be the difference between meeting your goals or falling short of the mark.
Need Help with Your Next Product Launch? Contact the Experts at FZA Digital!
Launching new products on social media apps like Facebook or Instagram can be a massive challenge. Luckily, you don’t have to go through it alone. The skilled marketers at FZA Digital are here to guide you through each step of the process. Our team has been helping companies like yours thrive online for years, and we would be honored to add your name to our long list of success stories.
To learn more about our services, all you need to do is give us a call at (424) 232-0810 or fill in our brief online contact form. We look forward to working with you!