Whether you run a personal injury law firm or a car dealership, leads are the lifeblood of your business. Without them, your company may struggle to drive the sales it needs to keep its doors open.
There are, of course, a wide range of tactics and techniques you can use to generate the leads your organization requires, including:
- Cold calling
- Direct mailing
- In-person networking
- Social media marketing
Many companies have a great deal of success generating leads with these methods. However, some businesses find that the best way to attract prospects is by using Google Ads.
If you are interested in using the Google Ads platform to generate a plethora of new leads for your organization, and you want to ensure that you get a solid return on your investment, the FZAD team recommends following these tips:
Optimize Your Google Quality Score
When deciding which ads to show to its users, Google considers the Quality Score of every website and landing page. The more relevant and useful its systems believe an ad to be, the more likely it is to put it on the searcher’s results page.
Advertisers with high Quality Scores tend to enjoy reduced CPC fees and better ad positions. These benefits make it a lot easier to attract a large number of prospects without breaking the bank.
So, how can you optimize your Quality Score and start to experience these advantages? Well, you can begin by:
- Grouping keywords
- Writing relevant ads
- Boosting your site speed
- Building an informative landing page
If you follow this advice, you will soon see your marketing expenses decrease, while your lead figures shoot upward.
Add a Message Extension to Your Ad
Getting Google users to notice your ad is not an easy feat. So, when they do see it, you must ensure that it is easy for them to take action and reach out to your sales team and become a lead.
You can accomplish this goal by adding a message extension to your ad. This feature gives users the ability to send your company a quick text directly from their results page.
Of course, when they send such a message, it is imperative that you get back to them as quickly as possible. If you fail to do so, there is a good chance that they will decide to do business with one of your competitors instead.
Use Dynamic Keyword Insertion
When a user conducts a search on Google, they generally expect to find ads that are relevant to their query. And if they see ads that are not applicable to the topic they wish to learn more about, it is highly unlikely that they will click on them.
Fortunately, Google offers a tool that helps marketers to ensure that their ads are as relevant as possible – dynamic keyword insertion.
This tool makes it possible for companies to edit the content of their ads based on the nature of the user’s search. So, whether a browser searches for “used cars” or “affordable green sedans,” or even “apartments near me” or “affordable housing,” they will see an ad that promises to deliver what they need.
If they click on the ad and find what they are looking for, it becomes quite likely that they will then convert into a lead.
Remarket Your Business to Interested Users
When a Google user visits your website and leaves without reaching out to you or otherwise converting into a lead, it can be easy to feel discouraged. However, it is important to remember that their choice to close out of your site does not mean that they are not interested in your products or services.
There are a multitude of innocuous reasons why a user may leave a website, including:
- Getting a phone call
- Having to step into a meeting
- Losing their internet connection
- Having an issue with their device
- Needing to complete household chores
Fortunately, you do not need to give up on converting a user into a lead just because they leave your site. Google offers a remarketing tool that gives you the ability to draw them back in.
Remarketing is particularly effective because it specifically targets people who have already shown an interest in your organization. If you can get them to come back, there is a good chance that they will convert into a lead.
Don’t Be Afraid to Ask for Help
Using Google Ads to generate leads for your company can be quite a profitable endeavor. However, it is not always easy to do well. If you find yourself struggling to achieve the results you require, do not be afraid to ask for assistance.
At FZAD, we have been helping companies use Google Ads to generate leads for years. We know what it takes to achieve the kinds of results that other marketers can only dream of – and we are ready to help in any way we can.
To talk to a member of our knowledgeable team about your needs, all you have to do is give us a call at (424) 229-2923 or send us a message online.