According to the Pew Research Center, approximately 69 percent of adults in the United States use Facebook on a regular basis. It is no surprise that small and large businesses have found a great Facebook ad to be one of the best ways to reach customers, drive sales, and increase brand awareness.
Of course, if you would like to promote your company on Facebook, you will first need to spend some time putting together an effective ad. The following tips should help you do just that:
Write a Clear Call to Action
When crafting your Facebook ad, you must decide what action you want the viewer to take when they see it on their screen. Do you want them to call you? Send you an email? Purchase one of your products? Or visit your website to learn more about your services?
Once you have an answer, you can write a call to action that clearly and concisely conveys your message to your audience. Here is a few examples of what that could look like:
- “Click here to buy this hilarious tee for just $20!”
- “Call (555) 555-5555 today to schedule an appointment with a member of our experienced team.”
- “Ready to learn more about how our services can improve your business? Click here to visit our website.”
These simple statements can be the difference between a viewer forgetting about your ads or taking the next step and being one of your customers.
Target the Right Audience
When you take out a TV or radio ad, you have little to no control over the audience that receives your message. It will be seen or heard by whoever is tuned in when your commercial airs. Not everyone will have use for your services or is close enough to your store to drop by and make a purchase.
With Facebook, you have total control over who sees your ads. You can target people based on their age, their location, their interests, their relationship status, and a host of other categories.
If you run a bridal boutique, you can target women in your city who are currently engaged. Similarly, if you want to increase sales for your educational supply store, you can build an audience full of teachers. No need for guesswork; often this information is listed directly on their profile. .
Taking the time to target the right audience can increase your odds of converting viewers to customers and reduce time spent reaching out to the uninterested.
Choose an Eye-Catching Image
When scrolling through Facebook on their phone, tablet, or laptop, users don’t typically spend a lot of time viewing any one post. So, how can you get them to take a longer look at your ad?
Quite often, the best way to get a user’s attention is with an eye-catching image.
The exact image you should choose will depend on your company and your audience. Generally speaking, you would be wise to stay away from drab, text-heavy images. You will have much more success with vibrant, colorful images featuring a short slogan or tagline.
Be Ready to Make Changes
When running ads on Facebook, it is not uncommon for people to believe that their work is complete after they hit publish. After all, once you get everything set up perfectly, you just sit back and wait for the sales to roll in, right?
Unfortunately, social media marketing is rarely quite that simple. It is essential that you check your analytics for as long as your ad is live. Doing so will allow you to tweak your post on the fly and get every ounce out of your ad dollars.
A small sampling of the alterations you may have to make after your ad goes live would include:
- Condensing your target audience
- Tweaking your call to action
- Linking the ad to a different page on your website
By making these changes, you may be able to improve your conversion rate and increase your ad’s return on investment.
Need Help With Your Facebook Ad?
Advertising on Facebook can be a superb way to introduce your company to new customers and increase your year-over-year sales figures. However, if you feel like you are struggling to achieve the results you had hoped for, it is important to remember that help is available.
The team here at FZA Digital has been helping businesses promote themselves online for years. We understand what it takes to create a Facebook ad that attracts eyeballs and converts to valuable leads and sales. If you would like to learn more about our services, just pick up the phone and give us a call at (424) 229-2923 or contact us online.