Guide to Internal Linking for SEO

Guide to Internal Linking for SEO

Do you want your website to rank high on Google? If so, you’ll need to manage local listings, improve user experience, and add SEO-friendly meta descriptions to every page.

The list doesn’t end there, though. To maximize your SEO results, you must also include internal links throughout your website. 

What are internal links? How will they help your search engine rankings? And how should you add them to your site? fusionZONE is here to provide you with all the information you need to know!

What Are Internal Links? 

Internal links are hyperlinks that connect pages on the same domain. A hyperlink that gives your users the ability to navigate from your “About” page to your “Contact” page is an internal link.

There are many different types of internal links, including:

  • Navigational links
  • Contextual links
  • Footer links, and
  • Image Links

Internal links should not be confused with external links, which connect your pages with pages on different sites.

Why Are Internal Links Important for SEO?

Internal links offer a wide range of SEO benefits, including: 

  • Enhanced Site Structure: Internal links can help Google better understand the layout of your website. As a result, its algorithm will index more of your pages and you will receive more visitors.
  • Increased Page Authority: Page authority (the quality and importance of a page) is one of the primary factors Google considers when compiling search results. Internal links can pass authority from one page to another.
  • Improved User Experience: Internal links make it easier for users to navigate your site. This improved user experience will help you climb Google rankings. 

These benefits, and others like them, make internal links a vital part of any SEO strategy.

How to Set Up an Internal Linking Strategy

Internal links are vital to the success of your SEO efforts. However, you should not just randomly scatter hyperlinks throughout your website. Doing so will result in sub-par results.

To maximize the SEO benefits of your internal linking, we recommend following these tips:

1. Identify and Focus On Your Site’s Hub Pages

Before you start adding internal hyperlinks, you will need to figure out which pages are the most important to the ongoing success of your website and your business as a whole. In other words, you have to identify the pages you want to receive the most traffic.

For a car dealership, the following pages are generally among the most important:

  • New Inventory
  • Used Inventory
  • Service, and
  • Financing

Once you have identified your hub pages, focus on linking to them in a natural way on as many different pages as possible. Doing so will give these pages more authority and make them more visible on Google.

2. Use Keyword-Rich Anchor Text

When adding internal hyperlinks to your website, it’s best to avoid using generic anchor text like “Click Here” or “Learn More.” These non-descriptive phrases don’t provide Google with any info about the content of the destination page. As such, they can limit the SEO benefits of your link.

If you want to maximize results, use keyword-rich anchor text instead. For a dealership linking to its “Finance” page, the following anchor phrases are likely to be the most effective:

  • “Finance department”
  • “Automotive financing”
  • “Auto loans”
  • “Apply for financing”

These descriptive phrases help Google’s bots understand the destination page’s contents and increase the odds of your site appearing among the top results for relevant searches.

3. Audit Your Links Regularly

If you want to make sure your site continues to generate leads for many years to come, you will need to audit your internal links every three months or so.

You can perform an internal link audit with Google Search Console by following these steps:

  1. Log into the Google Search Console.
  2. Navigate to the correct property.
  3. Click “Links” in the menu.
  4. Access your “Internal Links” report.

This report will show you the pages you are linking to the most on your website. If you spot any low-priority pages on this list, you can then take steps to re-route some of their authority to your more important pages.

Need SEO Help? Contact the Experts at FZA Digital Today!

Do you need help creating an internal linking strategy for your site? If so, please do not hesitate to get in touch with the team of knowledgeable marketers at FZA Digital. We have been helping clients climb the Google rankings for years, and we would love to do the same for you! 

To speak with one of our friendly representatives, all you need to do is fill out our online contact form or give us a call at (424) 232-0810. We look forward to hearing from you!