A guide to choosing the right Google Analytics goals

Guide to Choosing the Right Google Analytics Goals

Your website is your company’s first impression on the world. If you want to make sure it is performing to the best of its abilities, you will need to create and monitor goals in Google Analytics.

What Are Goals in Google Analytics?

Goals in Google Analytics measure how well your company’s site achieves its target objectives. Each goal represents a completed activity (known as a conversion) that contributes to the continued growth of your business.

Examples of common Google Analytics goals include:

  • Submitting a contact form
  • A “click to call” action
  • Visiting a specific webpage
  • Watching an informational video
  • Signing up for a newsletter, and
  • Purchasing a product or service

Creating these goals allows Google Analytics to provide your organization with the information it needs to make improvements to its website.

How to Create New Goals in Google Analytics

To create a new goal in Google Analytics, just follow these six steps:

  1. Log into your Google Analytics account.
  2. Navigate to the Admin page.
  3. Click “Goals” in the “View” column.
  4. Select “+ New Goal” or “Import from Gallery.”
  5. Choose the type of goal you wish to create.
  6. Follow the on-screen prompts and hit “Save.”

There are three main options for creating goals in Google Analytics. They are:

  1. Goal Templates: This route gives you the ability to build a goal from a predefined setup based on common business objectives.
  2. Custom Goals: This option allows you to create a goal from scratch.
  3. Smart Goals: This path lets you build a goal using machine learning.

You can create up to 20 goals in each view in Google Analytics.

Factors to Consider When Creating Google Analytics Goals

There are plenty of factors that may impact the types of goals you create in Google Analytics, such as:

The Age of Your Company and Its Products

Young companies usually have different objectives than more established organizations. Consider this distinction when adding your goals in Google Analytics.

For example, if your business is a startup that will release its first product in six months, you may want to build Google Analytics goals that will help you generate hype, increase your visibility, and add people to your mailing list.

On the other hand, if your organization has been offering its products and services for several years, it might make more sense to monitor sales and appointment requests.

The Nature of Your Organization’s Sales Process

Your company’s sales process can have a substantial impact on the types of goals you should create in Google Analytics. 

For instance, if your sales cycle is short and your products are relatively affordable, goals that track revenue and sales should generally be your main focus. However, these goals may not be the best option if you have an extended sales cycle or your products are more expensive.

Car dealerships and real estate companies often find it makes more sense to set goals that track video views, product page visits, and contact form submissions. These types of goals often better reflect the performance of their website than sales-based goals.

Your Company’s Long-Term Objectives

When creating goals in Google Analytics, it can be easy to focus solely on your organization’s short-term plans. However, if you want to ensure your firm continues to grow, you should also take some time to consider your long-term objectives.

If, for instance, you would like to expand into a new city, state, or country in the coming years, you may want to set up goals that will help you track user locations. Similarly, if you wish to create a product that targets a new audience, you can build goals that allow you to monitor the demographics of the people who visit specific pages or view particular videos.

Need Google Analytics Assistance? Contact FZA Digital Today!

At FZA Digital, we have been helping companies like yours build beautiful, high-converting websites for years. Our experts know everything there is to know about Google Analytics. If you need any help creating, editing, or monitoring your goals, you can count on us.

To speak to a member of our experienced marketing team, all you need to do is pick up the phone and give us a call at (424) 232-0810 or fill out our short online contact form. We look forward to working with you!