Have you been searching for a way to promote your company’s product or service online? If so, you may want to consider advertising on Instagram.
Of course, promoting your business on Instagram is not quite as simple as throwing an ad together and hitting the publish button. If you want to achieve the best possible results, you will need to follow these tips:
Choose the Right Ad Type
Instagram offers a variety of ad types designed to help organizations like yours achieve their marketing goals. The most popular ad types include:
- App Installs: For organizations that want Instagram users to install their mobile applications.
- Lead Generation: For companies that want to transform Instagram users into warm leads for their sales team.
- Brand Awareness: For businesses that want to increase awareness of their product, service, or brand.
- Messages: For organizations that want to encourage Instagram users to reach out to ask questions, seek support, or schedule appointments.
- Conversions: For companies that want to entice users to take direct sales action on their Instagram ads.
- Traffic: For businesses that want to drive Instagram users to their website.
If you want your Instagram campaign to be a success, it is vital for you to carefully consider your objective and select the ad type that best fits your needs.
Choosing the wrong ad type will result in a lot of wasted time and money.
Target the Right Audience
Instagram gives you the ability to decide which users should see your ad based on factors like age, gender, location, and interests.
If you want to maximize your return on investment, you would be wise to use this targeting feature to ensure your sponsored posts only appear on the screens of people who are likely to be interested in your products.
If you aren’t sure what your target audience should be, consider sending a short survey to your existing customers. Their responses can help guide your targeting decisions.
Include Eye-Catching Images and Videos
Instagram users typically scroll through their feeds at lightning speed. As a result, your ad may only be on their screen for a fraction of a second. If you want them to stop scrolling to learn more about your service, you will need to grab their attention in a hurry.
Using eye-catching images and videos can help you accomplish this goal. Here are some striking posts you can try to emulate:
Creating eye-catching pictures is not an exact science. However, as long as you make sure your images are vibrant, high-quality, and on-brand for your company, you should achieve some excellent results.
Include a Call to Action
Getting Instagram users to stop scrolling to check out your ad is only half the battle. You also need to get them to contact your team, purchase your product, or visit your website.
Including a call to action (CTA) in your Instagram ads can prompt them to take this step.
Instagram gives you the ability to add call-to-action buttons beneath your ads. Many companies use this tool to give users clear instructions like:
- Shop Now
- Sign Up
You can also include a call to action in the text of your Instagram ads. The following CTAs generally perform well:
- “Order now to enjoy free next-day delivery!”
- “Schedule your free consultation today!”
- “Visit our website to learn more about [PRODUCT]!”
- “Call now to speak to one of our experienced technicians!”
The best CTAs give people a reason to take action now. If they leave your ad without taking action, they may never return to your company.
Make Changes as Needed
It may be tempting to sit back and wait for the sales to roll in once you hit the “publish” button on your Instagram ad. However, if you want to ensure you maximize your returns, you would be wise to monitor the performance of your ad and make changes as necessary.
If your click-through rate is a little low, you might need to retool your CTA. If your bounce rate is high, you may need to alter your landing page.
Don’t be surprised if you need to go through five or six rounds of changes before you land on a formula that works for your business.
Need Help Creating Killer Instagram Ads? Contact FZA Digital Today!
Creating high-performing Instagram ads can be challenging. Luckily, help is available. FZA Digital has been managing social media ad campaigns on behalf of companies like yours for many years, and we would be delighted to add your name to our long list of satisfied customers. To learn more about our services, please give us a call at (424) 232-0810 or fill in our online contact form. We look forward to hearing from you!