5 Reasons Your Small Business Needs SEO

When you founded your small business, you likely set money aside to pay for rent, employees, and supplies. However, if you want your organization to succeed, there is one other thing you need to invest in – SEO.

What is SEO?

SEO (search engine optimization) is the process of improving a website to help it rank higher for relevant searches. The practice aims to increase the quantity and quality of traffic to the site.

Knowledgeable marketers use a wide variety of tactics and techniques to optimize websites for search, such as:

  • Improving the loading speed of the website
  • Ensuring the site works well on all devices
  • Selecting relevant keywords and inserting them into on-site content
  • Adding meta descriptions to all blogs and web pages
  • Building backlinks from other reputable websites

Skilled marketers also make regular updates to the sites in their control to ensure they remain compliant with all of the latest guidelines from Google and other search engines.

Why Does Your Business Need SEO?

There are five main reasons why your small business should invest in SEO:

SEO Makes Your Company Easy to Find

When people pull out their phones to search for the products or services your company offers, you want your website to appear at the top of their results. You do not want to make them hunt through the second, third, or fourth page of Google to try to find you.

Search engine optimization can help you ensure your website appears on the first page. A well-managed SEO strategy can put your site among the first three results.

By making your site easy to find, you make it much more likely that a user will click on it. According to Search Engine Journal, about 55.2 percent of people select one of the first three results on Google. 

SEO Can Increase Sales and Generate Leads

Search engine optimization isn’t just about driving people to your website. It’s about directing them to your website when they are ready to buy your products or book your services.

By taking shoppers to your site at just the right time, you can shorten your sales cycle, generate more leads, and increase your revenue.

SEO Builds Trust and Credibility

Shoppers want to do business with companies they can trust. If they feel like your organization is illicit or shady, they won’t purchase your products or book your services.

When deciding which businesses they may trust, customers place a lot of faith in Google. They believe companies listed at the top of search results are reputable, while those listed further down Google’s rankings are more dishonest or unreliable.

Search engine optimization can move your small business towards the top of the Google rankings and make it appear more trustworthy to interested shoppers in the process.

SEO Can Reduce Your Other Marketing Expenses

Some people believe search engine optimization is expensive. However, in reality, it has long been one of the most cost-effective marketing methods available to small businesses like yours. Many companies enjoy returns on investment of more than 100 percent.

Of course, investing in SEO doesn’t just generate new revenue. It can also reduce your other advertising expenses.

If you are driving traffic to your company’s website through search engine optimization, you can spend a little bit less on PPC advertising. Similarly, if you are generating sales using SEO, you can reduce your outlay on TV ads and billboards.

SEO Makes Your Website More Enjoyable to Use

Website usability is one of the key factors search engines like Google take into consideration when displaying results to their users. Sites that are not easy to use fall to the bottom of the rankings, while highly functional ones rise to the top.

What does this information mean for you and your organization? It means when you hire a company to optimize your website, they will make it more enjoyable for your customers to use in the process. They will make it load faster and ensure it is simple to navigate.

When shoppers love using your site, they become more likely to return on another occasion. In other words, search engine optimization may create repeat customers for your small business.

Need SEO Help? Contact the Experts at FZA Digital!

Search engine optimization can be highly rewarding for your organization. However, it is also quite complex and time-consuming. Fortunately, help is available. The skilled and experienced marketers at FZA Digital have been assisting small businesses like yours with their SEO needs for years – and we would be more than happy to do the same for you.

To speak with one of our helpful representatives and learn more about our services, all you need to do is give us a call at (424) 229-2923 or fill in our short online contact form. We can’t wait to hear from you!