Guide to Choosing the Right Google Analytics Goals

,

A guide to choosing the right Google Analytics goals

Guide to Choosing the Right Google Analytics Goals

Your website is your company’s first impression on the world. If you want to make sure it is performing to the best of its abilities, you will need to create and monitor goals in Google Analytics.

What Are Goals in Google Analytics?

Goals in Google Analytics measure how well your company’s site achieves its target objectives. Each goal represents a completed activity (known as a conversion) that contributes to the continued growth of your business.

Examples of common Google Analytics goals include:

  • Submitting a contact form
  • A “click to call” action
  • Visiting a specific webpage
  • Watching an informational video
  • Signing up for a newsletter, and
  • Purchasing a product or service

Creating these goals allows Google Analytics to provide your organization with the information it needs to make improvements to its website.

How to Create New Goals in Google Analytics

To create a new goal in Google Analytics, just follow these six steps:

  1. Log into your Google Analytics account.
  2. Navigate to the Admin page.
  3. Click “Goals” in the “View” column.
  4. Select “+ New Goal” or “Import from Gallery.”
  5. Choose the type of goal you wish to create.
  6. Follow the on-screen prompts and hit “Save.”

There are three main options for creating goals in Google Analytics. They are:

  1. Goal Templates: This route gives you the ability to build a goal from a predefined setup based on common business objectives.
  2. Custom Goals: This option allows you to create a goal from scratch.
  3. Smart Goals: This path lets you build a goal using machine learning.

You can create up to 20 goals in each view in Google Analytics.

Factors to Consider When Creating Google Analytics Goals

There are plenty of factors that may impact the types of goals you create in Google Analytics, such as:

The Age of Your Company and Its Products

Young companies usually have different objectives than more established organizations. Consider this distinction when adding your goals in Google Analytics.

For example, if your business is a startup that will release its first product in six months, you may want to build Google Analytics goals that will help you generate hype, increase your visibility, and add people to your mailing list.

On the other hand, if your organization has been offering its products and services for several years, it might make more sense to monitor sales and appointment requests.

The Nature of Your Organization’s Sales Process

Your company’s sales process can have a substantial impact on the types of goals you should create in Google Analytics. 

For instance, if your sales cycle is short and your products are relatively affordable, goals that track revenue and sales should generally be your main focus. However, these goals may not be the best option if you have an extended sales cycle or your products are more expensive.

Car dealerships and real estate companies often find it makes more sense to set goals that track video views, product page visits, and contact form submissions. These types of goals often better reflect the performance of their website than sales-based goals.

Your Company’s Long-Term Objectives

When creating goals in Google Analytics, it can be easy to focus solely on your organization’s short-term plans. However, if you want to ensure your firm continues to grow, you should also take some time to consider your long-term objectives.

If, for instance, you would like to expand into a new city, state, or country in the coming years, you may want to set up goals that will help you track user locations. Similarly, if you wish to create a product that targets a new audience, you can build goals that allow you to monitor the demographics of the people who visit specific pages or view particular videos.

Need Google Analytics Assistance? Contact FZA Digital Today!

At FZA Digital, we have been helping companies like yours build beautiful, high-converting websites for years. Our experts know everything there is to know about Google Analytics. If you need any help creating, editing, or monitoring your goals, you can count on us.

To speak to a member of our experienced marketing team, all you need to do is pick up the phone and give us a call at (424) 232-0810 or fill out our short online contact form. We look forward to working with you!

 

/by

5 Ways to Improve User Experience on Your Website

, ,

5 Ways to Improve User Experience on Your Website

5 Ways to Improve User Experience on Your Website

Your organization’s website is the core of your digital marketing efforts. If you want to generate leads and drive sales online, you need to make sure it offers an enjoyable user experience.

Here are five steps you can take to improve user experience on your site:

1. Make Your Content Readable

Users come to your site to learn more about your products and services. If they have difficulty reading your content, they will become frustrated, and will almost certainly leave without making a purchase.

If you want users to enjoy spending time on your site, you must ensure your content is readable. You can do so by following these steps:

  • Use strong headlines with plenty of subheaders.
  • Keep your sentences and paragraphs short.
  • Use charts and tables to illustrate key points.
  • Break up your content with images and videos.
  • Use bulleted and numbered lists where appropriate.

It’s also a good idea to avoid throwing too much information at the reader at one time. Doing so is only likely to confuse them.

2. Make Your Site Mobile-Friendly

More than half of all web traffic now comes from mobile devices. As such, it is no longer enough to create a website that is easy to use on a desktop or laptop. It must also offer an enjoyable user experience on smartphones and tablets.

You can make your site mobile-friendly by following these tips:

  • Choose a responsive theme or template.
  • Use a large, readable font.
  • Avoid using pop-ups.
  • Space out your hyperlinks.
  • Avoid using Adobe Flash.

If you would like to see how your site looks on some of the most popular mobile devices, all you need to do is enter your URL into this Responsive Design Checker tool. 

3. Boost Your Loading Speeds

When users visit your company’s website, they expect it to load quickly. If it fails to do so, they will leave.

A Google study found as load time goes from one second to five seconds, the “probability of bounce” increases 90 percent. 

You can increase your website’s loading speeds by following these steps:

  • Compress and optimize your images.
  • Upgrade to a performance-optimized hosting solution.
  • Reduce or eliminate the use of redirects.
  • Enable browser caching.
  • Use a content delivery network (CDN).
  • Avoid using unnecessary plugins.

Taking these steps won’t just make your site more enjoyable to use. It will also improve your search engine ranking and visibility. 

The PageSpeed Insights tool from Google can test your site’s speeds and provide you with suggestions on ways to cut your loading times.

4. Include Clear Calls to Action

Your visitors shouldn’t have to spend time clicking around your website to figure out how to buy your products or get in touch with a member of your sales team. They should be able to navigate with ease.

Including clear, intuitive calls to action on every page is one of the fastest ways to make your site more navigable. 

FZA Digital recommends using big, brightly-colored call to action buttons featuring direct, straightforward instructions, such as:

  • “Contact Us”
  • “Buy Now”
  • “Learn More”
  • “Make a Donation”

These buttons will prevent people from becoming frustrated while using your website. In time, they will also lead to more conversions.

5. Use Plenty of White Space

When designing a website, it can be easy to think of white space as unused real estate, a gap that should be filled with ads or product information.

In reality, however, white space is crucial to an enjoyable user experience. It makes content more legible and gives the website a fresh, modern look. It even makes it easier for users to understand complex points.

Perhaps most importantly, though, the use of white space in page layouts can increase user satisfaction by as much as 70 percent.

Put simply, if you want people to enjoy using your website, avoid cluttered pages and embrace the use of white space.

Need Help Improving Your Site? Contact the Experts at FZA Digital!

Do you need help building a website your visitors will love? If so, please do not hesitate to reach out to the team of knowledgeable developers at FZA Digital! We’ve been creating high-quality websites for companies like yours for years, and we would love to add your name to our growing list of satisfied clients.

To learn more about our services, all you need to do is give us a quick call at (424) 232-0810 or fill in our online contact form. We look forward to working with you!

/by

Why Your Dealership’s Website Needs a Callback Widget

, , ,

Do you want your dealership’s website to drive more sales and generate more leads? If so, you may want to consider installing a callback widget.

What is a Callback Widget?

A callback widget is a tool you can add to your website that allows users to request a phone call from one of your team members. It typically asks users to provide basic information such as:

  • Their name
  • Their phone number, and
  • Their reason for requesting a call

Callback widgets are generally easy to install. In most cases, they do not require any substantial changes to your website.

The Benefits of Callback Widgets

There are lots of reasons why you should install a callback widget on your dealership’s website, such as:

More Leads

Every month, hundreds if not thousands of users visit your website. They do so to find out more about your vehicles. This is usually the first step in a customers car buying journey. What do they do when they have a question your site doesn’t answer?

They leave. Some turn to trusted industry sources like Kelley Blue Book or Autotrader. Others seek information from your competitors.  If they are in a purchasing mode, and not just researching then they may want to speak with a representative to ask questions, schedule a test drive, or more. Prevent them from leaving, and make it extremely simple for them to contact you. Callback widgets help you do just that.

Once you add the widget to your site, shoppers can simply click to give them a call to answer their questions. No need to look elsewhere.  This process makes life easier for users and helps you turn lost customers into warm leads.

The Opportunity to Up-Sell

The primary objective of a callback widget is to get prospective buyers on the phone with your salespeople. These calls are an excellent opportunity for your team to learn more about the customer’s needs.

For example, a shopper might request a call to ask some questions about the safety features in the 2017 Toyota Camry. However, while speaking to your salesperson, they might reveal they need financing or want to buy an extended warranty.  Your salesperson can use this information to up-sell the buyer, increasing the revenue your dealership generates from the sale of the Camry.

Enhanced Customer Experience

Callback widgets aren’t just great tools for generating leads and boosting your dealership’s revenue. Buyers also love them because they give them the ability to:

  • Learn more about products without needing to trawl the web
  • Speak to representatives without having to wait on hold, and
  • Arrange phone calls for a time that fits into their busy schedule

With so many benefits, it’s no surprise, 61 percent of users found click-to-call tools very or extremely important in a recent Google study.

Fast Ring – A Callback Widget from fusionZONE

Now that you know a bit more about the benefits of callback widgets, you might be about to begin searching for the right one for your website. If so, you’re in luck. You have already come to the right place.

The FastRing tool from fusionZONE is the perfect callback widget for your dealership. It includes an administrative portal with 24/7 access to your call data. FastRing offers tons of exciting features you and your customers will love, such as:

  • Call Routing: Ring one agent, or a group of agents
  • Keep Your Phone Number: No need to display random phone numbers to your customers.
  • Real-Time Statistics: See what’s going on in your business right now
  • Source Control: Add new sources whenever you need to

With all the features offered in FastRing, there’s simply no reason to look at any other callback widget.

Contact fusionZONE Today to Add FastRing to Your Website

Would you like to learn more about how fusionZONE’s callback widget can take your dealership to the next level? If so, please do not hesitate to give us a call at (424) 232-0728 or contact us online. We’ll be happy to answer your questions and provide you with all the info you need to know!

/by

Website Navigation Best Practices for Car Dealers

, ,

website navigation best practices

Let’s say Honda, Nissan, or Kia was running ads for a new vehicle.  Your dealership has that vehicle on the car lot.  A potential buyer sees the ad and gains interest in the vehicle.  They grab their phone, do a search for “Honda dealership near me”, and find your website.  What is their visit like?  How was the user experience? Does your website guide them down the path to eventually purchasing?  Did you follow website navigation best practices?

Mike and Charles tackle the combination of user experience and website navigation in the automotive industry.

 

It’s important to keep in mind the users behavior, search intent, and overall experience. A proper user experience is imperative to the generation of the lead.  It is usually the difference between good service and bad service regardless of the industry.

In the automotive industry, the website user experience can make or break a new car sale.  

7 User Experience Tips For Better Website Engagement

  1. Provide Helpful Internal Links.
    The user is likely researching vehicles and so you want to link to resources that can help with the experience.  Links to financing, to test drive videos, reviews, are helpful links.  You may want to link to the OEM, and other resources that will help the user, and add SEO value to your website.Don’t confuse links with call to actions.  These internal links should help inform the user, but not take away from the main CTA’s.
  2. Improve The Content Flow.
    You can determine what pages get the most traffic on your website with tools like Google Analytics.  More importantly, you can learn which pages lead to new car sales.  For example, a website visitor could land on your website home page from a Google search for “Honda dealership near me” or a similar term.  From the home page, they may visit your search page and begin looking at vehicles.  After selecting a vehicle, they’ll end up on that vehicle page. With this basic level of understanding about your website traffic, you can improve the way your content flows and cater it to the user experience.  Once the visitor is on the vehicle page, we continue to guide them with call to actions like schedule a test drive, or get financing.The content should guide the website visitor down the path you want them to take.Keep in mind that most of these actions will likely be taken with the swipe and tap of the users thumb, on their mobile device.  Using buttons and strategic links makes this process easier.
  3. Limit Plug-ins & Pop Ups.
    You want to provide a helpful experience to the user.  When the website has too many distractions, it can become intrusive.  It is similar to dining at a restaurant and dealing with your waiter.  A good waiter will observe from a distance and then provide service when the time is right.  They’ll wait until your cup is almost empty before refilling.  They won’t interrupt you mid bite to ask you a question.  Your website user experience should be similar.  We all hate random newsletter subscription pop ups. These additional website features can help with conversions when used properly.  Overuse will deter website visitors from engaging and slow your website down which is detrimental to your search engine optimization.
  4. Simple Navigation.
    When discussing user experience, it normally starts with the website navigation.  This is the main website menu that accesses most of, if not all of the website pages.  Website navigation best practices have grown and changed over the years.  Now, we have mega menus that do a great job of highlighting different website sections.  We have drop downs, and fly out menus, that work well on desktops. The challenges with website navigation tend to happen on mobile devices.  Expandable menus, sub menus, and the like become a hassle when using your fingers and thumbs. We’ve actually released a new product called Nav. 2.0.It was designed to address the common website navigation mistakes that most businesses make.  It has built in features that make navigating the website easier for the user.  One of my favorite features will lock the background when the menu is expanded.  This forces the user to choose a menu option, and not accidentally click on any elements on the page.The reality is, good navigation on a website will easily guide visitors to the pages they are looking for.
  5. Audit Your Menu Regularly.
    While on the subject of navigation, be sure to audit your menus.  Some websites may have a few different menus.  A top menu, main menu, sidebar menu, footer menu, and more.  These menus will contain pages that may need to be adjusted.  If your menu includes event pages that would promote coming events, be sure its updated.  If you all aren’t having events, remove the page.  Update the about page, or history page, with the latest company information.  Be sure to present content by order of importance. When auditing the menu, you’re checking to make sure that the pages are accurate, up to date, and there are no broken links.  The flow of pages is consistent with the overall goal you want to reach.
  6. Focus On Speed.
    The speed of the website has a direct impact on the user experience. How fast does this website load?  How quickly can I navigate through it?  How long does it take me to find what I’m looking for?  Did it guide me down the path I needed to take? Positive answers to those questions will inherently mean that the website user experience is great.We can’t move on from speed without mentioning Google. Page speed is so important to ranking that they have tools and services that audit how fast your website is, and what could make it faster.  Page speed and user experience are key factors to improving search engine rankings.
  7. Use Videos.
    Video is the fastest way to share information with website visitors.  Video has more engagement than plain text.  When considering giving the user the best experience, we know video is the primary tool.  When speaking of the automotive industry, walk around videos, and test drive videos, and even testimonial videos definitely help the user experience.Wheels TV is a video add on product we offer to certain dealerships.  It allows us to add high quality, manufacturer specific videos, to each dealership website.  They are branded, load extremely fast, and provide a ton of value. Aside from increasing on page engagement, video has other SEO benefits as well.

The website user experience is directly affected by the navigation.  Be sure to follow website navigation best practices when improving your user experience.

If your dealership, repair shop, or body shop is having website challenges, be sure to schedule an appointment with us.  

/by

How to Research Keywords for Content Conversions

,

Whether you run an auto dealership or a law firm, the primary objective of the content on your website is to convert visitors into clients. However, to achieve this goal, you must ensure you are targeting the right keywords.

How can you find effective keywords for your company’s website? With a little bit of research, of course! 

You can conduct this keyword research by following these three steps:

  1. Create a List of Relevant Seed Topics

To begin the keyword research process, take some time to think about the topics that are important to your business and its customers. Consider the services you offer as well as the problems your clients frequently face.

Once you have some ideas in mind, write a list of the topics you believe to be the most important. Ideally, your list should have about 5 – 10 entries.

If you operate a car dealership, your topic list may look a little something like this: 

  1. New cars
  2. Used cars
  3. Vehicle servicing
  4. Collision repairs
  5. Vehicle financing
  6. Vehicle trade-ins

Your list does not need to be detailed. At this stage of the process, all you need are some broad, general topics.

  1. Use Your List to Generate Suitable Keywords

Once you’ve finished compiling your list, it is time to take the second step in the research process: turning your topics into relevant keywords. 

You are not looking for a curated collection of keywords just yet. Instead, you simply need to create a brain dump of words and phrases your target audience might use to search for products and services like yours.

Fortunately, there are tons of tools that can help you turn your topics into keywords and phrases, such as:

When you plug your selected topics into these tools, they will provide you with a list of keyword suggestions. 

For the most complete list of potential keywords, enter your topics into at least two tools. The second one may pick up some words and phrases the first one missed.

If you use these tools to suggest keywords for the “new cars” topic, you’ll likely end up with a list that contains phrases like:

  • New car deals
  • Cheap new cars
  • New cars in [CITY]
  • New [MAKE] for sale
  • New [MODEL] for sale
  • [YEAR] [MODEL] for sale
  • New cars under [PRICE]
  • New cars for lease
  • New cars and trucks
  • New cars with [FEATURE]
  • Best new cars for families
  • What new car should I buy?
  • Best new car warranties

Once you complete the process for each of your topics, you should be left with a list of about 100 – 200 keywords and phrases that may be effective at driving traffic to your site and converting visitors into customers.

  1. Select the Keywords You Wish to Target

It can be very tempting to think you have concluded the research process once you have a list of 100+ keywords in hand. However, there’s one more step you must take before you can take a well-earned break.

It is just about impossible to effectively target hundreds of keywords. You will therefore need to refine your list down to the words and phrases most likely to deliver the results you seek.

You may wish to consider the following factors when deciding what words and phrases you want to target:

  • Customer Intent: To maximize conversions, you’ll want to focus on keywords and phrases that show the user is ready to buy today. A person searching “2021 Civic for sale” is much more likely to convert than someone who is looking for “new car deals.”
  • Relevance: Many of the keywords on your initial list may not be relevant to your business. It is generally wise to avoid targeting such terms.
  • Competition: The keywords that work for your competitors may also work for you. Consider taking a look through their websites before deciding on the words and phrases you want to target.
  • Search Volume: There is little point in focusing on keywords that only get a few searches each month. Review the search volume of each of your keywords before deciding if it should make your final list.

When you finish working through the refinement process, you will be left with 10-20 keywords that will help you convert users into clients. You can then use these words and phrases to help you create high-converting web pages!

Contact FZA Digital Today for Help with Keyword Research

Do you need a little help researching the right keywords for your website? If so, please do not hesitate to get in touch with the experienced team at FZA Digital. We know how to use SEO to generate leads and drive sales.

To learn more about our services, all you need to do is give us a quick call at (424) 229-2923 or fill in our short online contact form. We will be happy to provide you with the information you need.

/by

FZA Digital’s CEO Ed Barton Speaks on ADA Compliance

, ,

Hear from our CEO about trends for lawsuits affecting websites in regards to ADA compliance. Retail businesses were hit the hardest in specific states. See if yours is listed!

 

/by

FZA Digital CEO Says The Phone Isn’t Dead

,

Think phone calls aren’t a large part of your lead generation? Think again. FZA Digital CEO Ed Barton discusses how impactful your phone line could be.

 

/by

FZA Digital CEO on Empowering Your Site with Video Content

,


CEO Ed Barton talks about how to not only generate new visitors to your website, but also to have them spend more time and retain more information by utilizing videos.

/by

4 Ways to Optimize Your E-Commerce Store for Organic Search

,

For your e-commerce store to thrive, you need to get visitors to your site. Successful companies generally draw this traffic from social media, PPC ads, or organic search (SEO).

If you’ve already perfected the art of attracting visitors from Facebook and regularly run effective Google Ads campaigns, there is just one world left to conquer – SEO. 

Optimizing your site for search can attract a consistent stream of users to your store each week. These visitors won’t be there just to browse, either. Adobe research indicates e-commerce shoppers will convert into a paying customer around 3 percent of the time – with an average order value of $159.

What do you need to do to drive these kinds of results? You can get started by taking these four steps:

1. Carefully Select Your Keywords

If you want shoppers to find your store in their Google search results, effective keyword research can help. Without a strong keyword strategy, you run the risk of:

  • Targeting keywords that are too competitive and difficult to rank for, or
  • Ranking for keywords that don’t receive a great deal of search traffic

The three best techniques you can use to figure out the best keywords for your e-commerce store are:

  1. Social Media Research: Twitter, Reddit, and Quora are excellent places to find people talking about products like yours. Review how they communicate to help you select effective keywords. In other words, “speak their language.”
  2. Amazon Research: Amazon is the largest and most successful e-commerce store in the world. However, it isn’t just your competitor. It can also be a great place to find keywords that work for items like yours.
  3. Competitor Research: Do your competitors regularly appear at the top of Google’s search results? If so, don’t be afraid to visit their website to see what keywords they use.

Keyword phrases that are at least four words long (“rustic wood bed frame”) tend to convert more often than shorter keywords (“bed frame”) – since buyers who search for long phrases typically know what they need and are ready to make a purchase.

2. Improve Your Loading Speeds

According to Google, as a website’s loading speed goes from one second to ten seconds, the likelihood of users bouncing (leaving the page without converting) increases by 123 percent.

If your site has a high bounce rate, Google will lower your search rankings and reduce the number of shoppers that see your products. To avoid this, you should take steps to improve your loading speeds, like:

  • Optimizing and compressing your images
  • Upgrading your hosting from “shared” to “dedicated”
  • Enabling browser caching on your website
  • Prioritizing your site’s above-the-fold content

Taking these steps will help you generate more organic traffic and make sure your customers have a positive experience on your website.

3. Build Inbound Links to Your Website

Link building has long been a highly effective way to increase your store’s search engine rankings. 

When Google’s algorithm sees other websites linking to yours, it begins to consider you relevant and authoritative. As a result of your site’s improved reputation, the search engine giant feels increasingly comfortable sending users in your direction.

Building inbound links is not an easy task. However, you can accomplish it by:

  • Asking influencers to review your products and link to your site
  • Writing guest posts for high-authority sites and linking to your store
  • Using the broken link building technique
  • Writing informative and authoritative blogs

When building links, it is vital to remember that Google values quality over quantity. Its algorithm prefers to see a few links from well-respected sites rather than a plethora of links from shady or untrustworthy websites.

4. List Your Products on Google Shopping

Did you know that 45 percent of shoppers use Google to look for the best products for their needs? The most efficient way to get your merchandise in front of those users is to list them with Google Shopping in 6 simple steps:

  1. Create a Google Merchant Center account
  2. Click the “Products” tab
  3. Select the “Feeds” button
  4. Input your product information
  5. Select high-quality images
  6. Hit the “Save” button

When a user clicks on your Google Shopping listings, they may go straight to your store. Once there, they can purchase the item they needed or take a few minutes to browse through your catalog.

Need Some Pointers? Contact FZA Digital Today

Optimizing your e-commerce store for organic search can drive customers to your website and dollars to your bank account. 

Finding the time to run through these steps can be challenging when your primary focus is on sales. Fortunately, the SEO experts at FZA Digital are always available to provide you with astute guidance and assistance. 

To discuss your website’s needs with a member of our team, give us a call at (424) 229-2923 or contact us online.

/by

How to Improve Your Website’s Bounce Rate

,

How to Improve Your Website's Bounce Rate

Have you been struggling to convert your visitors into clients?

If so, your site’s bounce rate may be too high.

What is a Website’s Bounce Rate?

A site’s bounce rate is the percentage of its visitors that enter a page and leave without taking any further action. Visitors who bounce do not click on any links, select a menu item, or engage with the website in any other way.

A high bounce rate is a clear signal that there is an issue with the site.

Those issues could be:

  • Site’s design is confusing
  • The link to the page is misleading or incorrectly labeled
  • Your page’s information is not useful

For most sites, a bounce rate above 70% should be looked into.

How Can You Improve Your Website’s Bounce Rate?

Once you have identified that your website has a bounce rate problem, it is vital that you take swift action to address it. You can do so in the following ways:

Improving Your Site’s Loading Times

When users search for information on Google or Bing and click through to your website, they expect to find the answers they need quickly. They do not expect to spend an inordinate length of time waiting for the page to load.

If you keep them waiting, they will quickly leave and head to your competitor’s site instead.

So, how quickly should web pages load? Research has found that around half of all consumers expect pages to load in less than two seconds.

If users consistently wait more than three seconds to view your site, you may wish to take some of the following steps to speed things up a little:

  • Reduce or eliminate redirects
  • Optimize your images
  • Enable browser caching
  • Boost your server response time

Once you take these speed-boosting steps, it won’t be long before you notice an improvement in your bounce rate as well.

Improving the Readability of Your Content

If a user visits your website and immediately sees a massive wall of text, they will probably leave. Nobody wants to spend time scouring through dozens of compacted lines of content to find the information they need.

To encourage your visitors to stick around, you should try to focus on making your content as easy-to-read as possible. You can do so by:

  • Using relevant headings
  • Using plenty of subheadings
  • Keeping paragraphs short
  • Using bullet points and numbered lists
  • Including relevant images

If your users enjoy reading your content, they are much more likely to click through to another page. As a result, your bounce rate will drop.

Setting External Links to Open in New Tabs

Your website is almost certainly filled with external links. They are an excellent way to show your users that your content is thoroughly researched.

There is one problem, though. When one of your visitors clicks on an external link, they are directed away from your website. This fact can cause your bounce rate to skyrocket.

Fortunately, there is an easy solution: Setting all of your external links to open in new tabs.

In taking this action, you retain the benefits of external linking without driving users away from your site. As soon as they have finished finding the information they need on the external web page, they can exit the tab and immediately return to your site to continue browsing.

Your visitors will most likely enjoy the usability of not having to hit the back button to reload the page.

Perfecting Your Call to Action

When striving to improve your bounce rate, it is vital that you have a compelling call to action (CTA) on just about every page. No matter how readable your content is or how quickly your site loads, your visitors may still leave if you do not encourage them to take another step.

At FZA Digital, we recommend following these easy tips to create a highly effective call to action:

  • Use Strong Command Verbs: Consider starting your CTA with words like “buy,” “subscribe”, or “order” to encourage visitors to take immediate action.
  • Give Users a Reason to Act: The best way to convince your visitors to click through to a new page is to offer them a discount, free item, or another incentive.
  • Use Numbers Where Possible: A CTA that reads, “Order today to get $50 off!” is likely to perform far better than one that says, “Order today to save money!”
  • Make it Obvious: Your CTA should stand out from the rest of your content. Consider using a different color or putting it in a box to draw the user’s eye.

Before long, you will have a CTA that your visitors won’t be able to resist and your bounce rate will be massively improved.

 

Need a Little Help?

The team here at FZA Digital has been helping businesses optimize their web presence for many years. As such, we understand what it takes to create an effective and user-friendly website.

If you need some assistance implementing any of the bounce rate-reducing strategies outlined above, please do not hesitate to give us a call at (424) 229-2923 or contact us online.

/by