Conversational marketing may sound ambiguous, but 79% of customers now use messaging apps to interact with customer service, and 82% reported that an “immediate response” was the most crucial factor in their overall satisfaction.

If your business is one of the 36% online currently using conversational marketing, by leveraging the power of live chat, then you can skip this one. For everyone else, click here to see why live conversation services help forge genuine conversations and increase conversions.

Here are three quick ways conversational marketing will dominate this year:

#1 – Natural Language Search

Robotic phrases are in. Conversational search is in (and yes, that includes trending voice search results too). Google is literally listening to how people ask for digital data and paying close attention to the brands that serve back humanized information.

Search Engine Watch explains:

“Natural language search is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone. These queries can be typed into a search engine, spoken aloud with voice search, or posed as a question to a digital assistant like Siri or Cortana.”

Tip: Make it easy for customers to say yes by researching the keywords they use to find your brand and become popularized by Google.

#2 – AI Vs. Human Chatbots

Humans crave connection; AI chatbots have lost their appeal as humans report being frustrated by the mere prospect of talking to a robot.

Connect live chat enables small businesses to utilize real people to create genuine connections and leverages authentic conversations to boost customer service and increase conversions.

Tip: Customers who visit your website have an intent to purchase. Make it easy for them to say yes by welcoming them as they arrive and opening up a dialogue.

#3 – Social Media Support

Messaging apps help customers reach you from the platforms they feel most comfortable with and cover a range of avenues, including social media, third-party apps, and SMS.

While email marketing still offers great potential, the truth is consumer attention is now on apps, not inboxes. Placing your message where customers will see and engage with it is a no-brainer and a surefire way to see significantly higher open rates and engagement.

Tip: Help customers say yes by troubleshooting customer service on live chat and social media platforms to reduce friction and appear more present (see how we can help!).

What Does Your Service Say About You?

Customers are vocal in their desires to support brands that are backed by real people and who forge genuine connections with their audience. And while it may feel daunting, change can be a welcome and refreshing change of pace for you and your consumers.

It’s no longer enough to check off blogs, SEO and emails from your marketing efforts; customers want you to step up to the plate and craft conversational responses. It’s never been easier or more affordable to provide your customers with a premium customer service experience.

Whatever conversation you decide to spark, Connect 24/7 live chat offers real conversation with real leads, in real time.

Request your free demo to see how Connect 24/7 live chat can meet the demands of your small business today by visiting https://www.fzadigital.com/connect-live-chat/.

Sources

https://searchenginewatch.com/2016/04/12/everything-you-need-to-know-about-natural-language-search-2/
https://www.business2community.com/marketing/does-your-2020-marketing-strategy-include-conversational-marketing-02257726 

When it comes to lead generation, it’s normal to jump the gun and assume it’s all for quick and instant sales, but a truly successful lead generation campaign is a carefully coiffed system that can vet, converse, and finesse your audience into becoming lifelong buyers. 

Social media offers small business owners countless opportunities to put themselves in front of a highly engaged and active audience. In fact, small businesses that use social media see, on average, an increase of 24% in total sales just from simply being active on the platform. 

Lead gen can, for the most part, become highly-targeted and highly-automated, once you go through these quick tips. And could in the long-run, save your business an average of 45% on traditional marketing dollars (with the right agency) thanks to its set-it-and-forget-it success. 

So, if you don’t have a social media strategy, or you’re not using lead gen to incentivize people to your offer, it’s time to buckle up.

 

Did you know FZA Digital has over 1,000 proven accounts that get more leads every single day? Click here to request a free consultation today

#1 – Host a Giveaway

As a rule of thumb: run regular or repeat giveaways if you have an offer, service, or product that is low-cost and easy to fulfill (there are FDA regulated stipulations that if you run a contest, you must adhere to the terms and conditions). Run one-time, high-value giveaways when you want to make a statement and gain traction.

The higher the value offered in a giveaway, the more you can ask from your audience. This is also a great time to partner with different brands or clients who have a similar demographic, so you can double or triple your reach. 

#2 – Offer a Gated Lead Gen 

Popular choices include a short eBook, a one-pager that provides information, value, or a free consultation. The results come from adding a gateway. This requires your audience to give you some personal information, such as their email or an SMS, to get access to the information. 

When publishing a lead gen on social media, you’ll want to consider how people get to their destination as not all platforms want the audience to leave. Customization on social media is key, especially when it comes to the link and call to action!

#3 – Boost View with Live Webinars

Unlike traditional webinars, “going live” on social media is open to everyone and free. Live webinars are super effective for high-ticket offers as you can build trust immediately and answer buyer objections live (or invite them to your email funnel). 

Social media platforms such as YouTube, Facebook, and Instagram actively promote and notify followers when you go live to increase views. This is the creme of the crop for social content so if you are able to go live, even to do a Q&A, you can gain a lot of views quickly.

  • Bonus – The Follow Up 

At the end of the day, even the best lead-gen magnet is only as powerful as the time you take to follow up. Many people forget to read or listen to the information they’ve been given, no matter how incredible or compelling that information was at the moment of interest.

Opening up a doorway into a new conversation with a lead is how relationships begin and much like dating, thoughtful and frequent communication that benefits your prospect, will see them turn from a lead to a loyal and buying customer for life.

 

FZA Digital helps brands dominate online and can help you generate more leads. Click here to request a free consultation today.

  • Sources  
  1. (n.d.). Retrieved from https://www.cloudways.com/blog/social-media-lead-generation/