Did you know that Facebook has more than 2.7 billion monthly users? For Instagram, this number is almost 1.2 billion. Meanwhile, platforms such as Pinterest, Twitter, and Snapchat have more than 350 million visitors.

Social media users love to spend their time chatting with friends, sharing photos, and watching videos, but it’s not all they do. GlobalWebIndex statistics show that 54 percent of browsers also use social media to research new products and services.

With this information in mind, you might wonder how your company can use social media marketing to generate leads and drive sales. Luckily, the FZA Digital team is here to point you in the right direction.

Optimize Your Profiles

How easy is it for Facebook and Instagram users to find your contact info on your profile? To successfully generate leads on social media, you should ensure this process takes no longer than a couple of seconds.

If it takes too long, optimize your profiles. This usually involves adding the following details to your bio:

  • Phone number
  • Email address
  • Business hours
  • Physical address and/or directions
  • Website link

You can even add a prominent “Sign Up” button to your Facebook page to take your lead generation to the next level.

Create Sleek, User-Friendly Landing Pages

When users click from your company’s social media profiles to your site, are they directed to a well-organized landing page with clear instructions on the next steps in the purchasing process? Or do they go to a cluttered and confusing page that offers them no next step?

If your landing page falls into the latter category, you are likely to notice an increased bounce rate and many users leaving your site without converting into leads. If so, you can correct this issue by creating a page with the following vital elements:

  • A main headline
  • A unique selling point
  • A breakdown of your products or services
  • Pictures of your products or services
  • A closing argument
  • A clear and compelling call to action

Better landing pages lead to better traffic, period.

Publish and Share Engaging Blog Content

You need a compelling hook to get Facebook or Instagram users to visit your company’s site and convert into leads. Publishing appealing content on your blog and sharing it on your social media pages is one way to accomplish this.

When writing blog posts, keep these tips in mind:

  • Make sure your headline is informative and attention-grabbing
  • Use plenty of images to enhance and break up your post
  • Write in short paragraphs and use bullet points to help with readability
  • Revise your post and check for errors before publishing

It is also essential that you include a brief call to action at the end of your blog. This element is what turns your readers into leads.

Offer Generous Incentives

When trying to generate leads on social media, it is always a good idea to offer your audience a little something in exchange for reaching out to you. Depending on the nature of your business, you could give them incentives like:

  • Free products
  • Tickets to a show or sporting event
  • Entry into a raffle or prize draw
  • Gift cards

In most cases, you should be able to mail or email their incentive to them. However, if you want to try to sell your products to them in person, it may make more sense to have them pick it up at your store.

Create Effective Social Media Lead Ads 

Consider lead ads on Facebook if you want to give your lead-generation efforts a boost. The leads collected through these ads can sync to your customer management system, making it easy for your sales team to follow up with them.

To create a lead ad on Facebook, all you have to do is:

  1. Log into your account
  2. Visit the Ads Manager page
  3. Click the “Create” button
  4. Select “Lead Generation” as your objective
  5. Choose your audience, budget, and schedule
  6. Select your ad format
  7. Add a headline and copy
  8. Select “Organic Leads” under the “Settings” tab
  9. Click “Finish,” review your ad, and hit “Confirm” to publish

Never forget why you are running ads. If you are struggling with awareness, you might want to focus your efforts there before launching your lead-gen ads, since they can be a little pricey.

Need Some Help? Contact FZA Digital Today

Though generating leads using social media can be highly effective, it can also be quite time-consuming. Luckily, the knowledgeable marketing team at FZA Digital is always available to assist.

Our social media experts have spent many years helping businesses from every corner of the U.S. turn Facebook users into leads, and we would be happy to do the same for you. To speak to a member of our team, give us a call at (424) 229-2923 or contact us online.

 

How to create an effective Facebook ad

According to the Pew Research Center, approximately 69 percent of adults in the United States use Facebook on a regular basis. It is no surprise that small and large businesses have found a great Facebook ad to be one of the best ways to reach customers, drive sales, and increase brand awareness.

Of course, if you would like to promote your company on Facebook, you will first need to spend some time putting together an effective ad. The following tips should help you do just that:

Write a Clear Call to Action

When crafting your Facebook ad, you must decide what action you want the viewer to take when they see it on their screen. Do you want them to call you? Send you an email? Purchase one of your products? Or visit your website to learn more about your services?

Once you have an answer, you can write a call to action that clearly and concisely conveys your message to your audience. Here is a few examples of what that could look like:

  • “Click here to buy this hilarious tee for just $20!”
  • “Call (555) 555-5555 today to schedule an appointment with a member of our experienced team.”
  • “Ready to learn more about how our services can improve your business? Click here to visit our website.”

These simple statements can be the difference between a viewer forgetting about your ads or taking the next step and being one of your customers.

Target the Right Audience

When you take out a TV or radio ad, you have little to no control over the audience that receives your message. It will be seen or heard by whoever is tuned in when your commercial airs. Not everyone will have use for your services or is close enough to your store to drop by and make a purchase.

With Facebook, you have total control over who sees your ads. You can target people based on their age, their location, their interests, their relationship status, and a host of other categories.

If you run a bridal boutique, you can target women in your city who are currently engaged. Similarly, if you want to increase sales for your educational supply store, you can build an audience full of teachers. No need for guesswork; often this information is listed directly on their profile. .

Taking the time to target the right audience can increase your odds of converting viewers to customers and reduce time spent reaching out to the uninterested.

Choose an Eye-Catching Image

When scrolling through Facebook on their phone, tablet, or laptop, users don’t typically spend a lot of time viewing any one post. So, how can you get them to take a longer look at your ad?

Quite often, the best way to get a user’s attention is with an eye-catching image.

The exact image you should choose will depend on your company and your audience. Generally speaking, you would be wise to stay away from drab, text-heavy images. You will have much more success with vibrant, colorful images featuring a short slogan or tagline.

Be Ready to Make Changes

When running ads on Facebook, it is not uncommon for people to believe that their work is complete after they hit publish. After all, once you get everything set up perfectly, you just sit back and wait for the sales to roll in, right?

Unfortunately, social media marketing is rarely quite that simple. It is essential that you check your analytics for as long as your ad is live. Doing so will allow you to tweak your post on the fly and get every ounce out of your ad dollars.

A small sampling of the alterations you may have to make after your ad goes live would include:

  • Condensing your target audience
  • Tweaking your call to action
  • Linking the ad to a different page on your website

By making these changes, you may be able to improve your conversion rate and increase your ad’s return on investment.

Need Help With Your Facebook Ad?

Advertising on Facebook can be a superb way to introduce your company to new customers and increase your year-over-year sales figures. However, if you feel like you are struggling to achieve the results you had hoped for, it is important to remember that help is available.

The team here at FZA Digital has been helping businesses promote themselves online for years. We understand what it takes to create a Facebook ad that attracts eyeballs and converts to valuable leads and sales. If you would like to learn more about our services, just pick up the phone and give us a call at (424) 229-2923 or contact us online.