Memorial Day Social Media Dos and Don’ts
Memorial Day is just around the corner and car dealerships across the nation are gearing up to commemorate the occasion with their followers on social media.
However, in the midst of all the excitement, it is important to remember Memorial Day is not just another federal holiday. First and foremost, it is a day of mourning for US military personnel who lost their lives while serving their country.
As such, if you plan to commemorate the holiday on social media, you must do so in a sensitive and respectful manner. Crass and inconsiderate Facebook or Instagram posts are sure to result in a great deal of blowback from your community.
Luckily, you don’t have to handle this tricky situation alone. The FZA Digital team has prepared a detailed list of dos and don’ts you can follow to observe Memorial Day the right way.
We recommend following these tips to observe Memorial Day in a respectful manner:
Recognize the Fallen Soldiers
Your social media followers will expect you to make a post recognizing the sacrifice of the soldiers who lost their lives while protecting their country.
Your post does not need to be lengthy or complex, however. A brief, simple, respectful message will suffice. Consider emulating the following examples:
- “Thank you to our fallen soldiers. We are forever grateful for your sacrifice.”
- “This Memorial Day, we remember the brave men and women who gave their lives to protect our country.”
- “Today, we honor the heroes who lose their lives fighting for our freedom.”
It’s best to post this message early in the day. If you leave it too late, your social media followers may begin to wonder why you have not yet made a post.
Post Patriotic Images
Commemorating Memorial Day isn’t just about the words you use. It’s also about the photos you post on Facebook, Instagram, and Twitter.
We recommend sticking to patriotic images. You can’t go wrong with pictures of soldiers, the US flag, or the Statue of Liberty.
It’s best to avoid using images of politicians and political buildings, like the White House, though. These pictures are likely to result in inflammatory comments and messages.
Social Media Mistakes to Avoid on Memorial Day
It’s easy to find yourself at the center of controversy on Memorial Day. If you don’t want to upset or anger your social media followers, avoid making the following mistakes:
Saying “Happy Memorial Day”
When creating posts to commemorate the holiday, you may be tempted to say “Happy Memorial Day” to your followers. After all, that’s what you would say on the 4th of July or Labor Day.
Memorial Day is different, though. It is primarily a day of mourning for fallen American soldiers. If you use a phrase like “Happy Memorial Day,” you might upset people who have lost a friend or a family member.
Instead, consider wishing your followers a “thoughtful” or “meaningful” Memorial Day.
Shoehorning Your Brand into Memorial Day Posts
Memorial Day weekend is about fallen US military members and their families. It isn’t about your brand.
As such, you should avoid shoehorning your brand and its holiday deals into your remembrance and recognition posts in the following ways:
- “This Memorial Day, we celebrate our fallen heroes. Honor their memory with $500 off any new Camry this weekend!”
- “To celebrate the lives of the soldiers we have lost, we’re offering $20 oil changes this Memorial Day!”
- “This Memorial Day, celebrate the brave men and women who gave their lives so you can test drive the new Sonata at our dealership.”
These types of posts are quite vulgar, and they are likely to elicit angry responses from your followers.
If you want to promote a Memorial Day sales event, consider creating a separate post to inform your followers. We recommend keeping at least a few hours between your recognition post and your promotion announcements.
Need Help Managing Your Social Media Accounts? Contact FZA Digital Today!
Do you need help managing your auto dealership’s social media accounts? If so, please do not hesitate to get in touch with the team at FZA Digital. We’ve been helping companies drive sales and engage with their community on Facebook and Instagram for years, and we’d love to do the same for you.
To learn more about our services, all you need to do is give us a call at (424) 232-0801 or fill out our short online contact form. Our friendly representatives will be more than happy to answer all your questions!