How to Launch a New Product on Social Media

How to Launch a New Product on Social Media

When a new arrival hits your company’s inventory and it’s time to introduce it to the world, social media apps like Facebook and Instagram are the perfect places to do just that.

Here are five steps you can follow to ensure your product launch is a huge success:

1. Define Your Goals

What would you like to achieve with your product launch? Do you want to maximize sales? Or are you just hoping to build product brand awareness?

Whatever your goals may be, you should take a few minutes to write them down before moving forward with your launch. Doing so will help you focus on your objectives throughout the campaign.

When writing your SMART goals, avoid being vague. Try to use specific terms like:

  • Sell 1,000 units within 30 days
  • Achieve $50,000 in sales by March 1st
  • Drive 3,000 visitors to the product page within two weeks

Setting measurable goals like these will allow you to evaluate the success of your launch in the future. 

2. Create a Calendar

Once you know your goals, it’s time to put together a launch timeline. This calendar will outline the posts you will make throughout the campaign.

An effective product launch calendar will look something like this:

  • Day 0-3: Pre-launch teaser images to build hype
  • Day 4-6: Pre-launch videos to showcase unique features
  • Day 7: Product launch day
  • Day 8-14: Post-launch images, videos, and shopper interaction
  • Day 15+: Integration of the new product into regular social media post schedule

Ensure your timeline is relatively compact. If you drag on the launch for months, you’ll run the risk of boring or irritating potential customers before they buy your new product.

3. Develop Your Campaign Assets

Once you put together your product launch calendar, you’ll need to create the videos, images, and other creative assets you plan to post on social media.

The nature of your social media assets will depend on the type of product you will launch. If, for instance, your company is introducing a new ATV to the market, develop pictures and videos of the vehicle in action. Shots of it traversing a forest or climbing sand dunes are sure to impress prospective customers.

When creating your product images and videos, keep the following tips in mind:

  • Show people using and enjoying your new product.
  • Use consistent themes throughout your pictures and videos.
  • Showcase your product’s most exciting features.
  • Keep it simple. Avoid overloading viewers with information.

These social media assets will be your product’s introduction to the world. If you’re not confident you can create pictures and videos that will do it justice, you can hire a photographer or graphic designer to develop them for you.

4. Begin Your Launch Campaign

Once you have developed your social media assets, it is time to start your launch campaign! Follow your calendar as closely as you can, and be sure to reply to any questions or comments your followers leave on your posts.

When your product launch day arrives, make your announcement as early as possible. In your post, ensure you include a link to the product’s listing page. If your followers don’t know where to find your product, they won’t be able to make a purchase!

You can also consider hosting a live Q&A session on your launch day. Video can be quite effective when marketing new products. This event will help you keep the conversation going and give your followers a chance to learn more about your new product.

5. Monitor Your Campaign and Make Changes as Necessary 

It is vital to keep a close eye on your performance metrics as your launch progresses. Your vigilance will give you the ability to see problems and make changes as needed.

If, for example, you notice your product page has a high bounce rate, you can edit the text or re-work the layout to better optimize for conversion. Similarly, if you see a lot of buyers asking similar questions, you can create an image or video, FAQ section, or infographic that provides detailed answers.

Making these adjustments to your launch campaign may be the difference between meeting your goals or falling short of the mark.

Need Help with Your Next Product Launch? Contact the Experts at FZA Digital!

Launching new products on social media apps like Facebook or Instagram can be a massive challenge. Luckily, you don’t have to go through it alone. The skilled marketers at FZA Digital are here to guide you through each step of the process. Our team has been helping companies like yours thrive online for years, and we would be honored to add your name to our long list of success stories. 

To learn more about our services, all you need to do is give us a call at (424) 232-0810 or fill in our brief online contact form. We look forward to working with you! 

4 Ways To Engage with Your Social Media Followers During the Holidays

4 Ways to Engage Social Media Followers During the Holidays

Would you like to maximize your sales this holiday season? If so, stay engaged with your social media followers. Here’s why:

  • 54 percent of browsers use social media to research products.
  • People spend an average of two hours and 25 minutes per day on social media apps.
  • 49 percent of Millenials and 54 percent of Gen Z say social media is their preferred advertising channel.
  • 87 percent of Instagram users say they have taken a specific action (like making a purchase) after seeing product info on their feed.
  • 71 percent of consumers who have had a positive interaction with a company on social media are likely to recommend the brand to their friends and family.

There are tons of ways you can engage with your company’s social media followers during the holidays. The following four are among the most effective:

1. Go Live

Live streams are one of the quickest ways to engage with your company’s followers during the holidays. All you need to do is log into your Facebook or Instagram account and tap the “Live” button.

The following live stream ideas are sure to get your audience talking:

  • A Visit from Santa: Dress up as Santa Claus and deliver a holiday message on behalf of your company. Ask your viewers what gifts they hope to receive this year.
  • A Message of Thanks: In the run-up to Thanksgiving, go live to tell your customers how thankful you are for their business. Be sure to take a moment to ask them what they’re grateful for as well!
  • Holiday Cooking: Live stream your attempt at cooking the holiday meal. Even if you burn the turkey, your followers are sure to enjoy the show!

When you go live, try to remain upbeat and avoid long periods of silence. If your followers feel like you aren’t into it, they are unlikely to engage. Don’t underestimate the value video marketing can bring to your business!

2. Host a Giveaway

The holidays are a time for giving, and your company is sure to be the talk of the town if you host a giveaway for your social media followers.

You can, of course, give gifts to your audience at random. However, you’re likely to generate a lot more engagement if you ask users to answer a quiz question or like and share an image to enter the giveaway. 

It is generally best to give away some of your company’s own products as prizes. However, if your products are a little too expensive to gift, you may also give away accessories or vouchers for local restaurants.

For additional ideas on customer appreciation events for car dealerships, visit our fusionZONE blog!

3. Team Up with a Local Charity

Don’t limit your attempts to engage with people on social media to only your own followers. Your company can reach even more users by teaming up with a local charity.

Of course, your charitable partnership can’t be all about driving new sales for your company. It should be about helping the charity serve the people in your community.

You can achieve this goal in the following ways:

  • Profit Sharing: Tell your followers you will donate a percentage of every sale you make during the holiday season to the charity. Your charitable partner can also share the big news on their accounts.
  • Supply Drives: Does the charity need clothes or canned goods to help them serve the local community? If so, consider launching a supply drive on social media. Provide your followers with regular updates to keep them engaged.
  • Donation Matching: Americans love donating money to charity over the holidays. Let your social media followers know you will match any donations they make to your charitable partner during the festive season. Be sure to thank anyone who donates!

If you team up with a local charity, be sure to communicate with its social media team regularly. Doing so will ensure everybody is on the same page throughout the season.

4. Share a Recipe

Do you have an old family recipe for latke or pumpkin pie? If so, consider sharing it with your followers on Facebook.

A simple text post is the easiest way to get your recipe out into the world. However, you will receive a lot more engagement if you take some time to put together a festive infographic filled with ingredients and instructions.

If your followers enjoy your recipe, your company is sure to be a hot topic of conversation during family meals over the holidays. Remember, social media posting is also about community building and engagement, not just immediate sales and revenue boosts.

When sharing your post on Facebook, don’t forget to ask your followers to share their favorite holiday recipes in the comments, and be sure to take a moment to reply to the best ones!

Contact the Social Media Marketing Experts at FZA Digital Today!

Do you need help engaging with your social media followers? If so, don’t hesitate to reach out to the experts at FZA Digital! We have been helping companies like yours drive sales and generate leads online for years. We know how to succeed on platforms like Facebook and Instagram.

To learn more about our services, all you need to do is pick up the phone and give us a call at (424) 232-0810 or contact us online.

5 Tips for Creating High-Performing Instagram Ads

Have you been searching for a way to promote your company’s product or service online? If so, you may want to consider advertising on Instagram.

The social media app has more than a billion monthly users. Studies show 81 percent of those people say the platform helps them find new products and services.

Of course, promoting your business on Instagram is not quite as simple as throwing an ad together and hitting the publish button. If you want to achieve the best possible results, you will need to follow these tips:

Choose the Right Ad Type

Instagram offers a variety of ad types designed to help organizations like yours achieve their marketing goals. The most popular ad types include:

  • App Installs: For organizations that want Instagram users to install their mobile applications.
  • Lead Generation: For companies that want to transform Instagram users into warm leads for their sales team.
  • Brand Awareness: For businesses that want to increase awareness of their product, service, or brand.
  • Messages: For organizations that want to encourage Instagram users to reach out to ask questions, seek support, or schedule appointments. 
  • Conversions: For companies that want to entice users to take direct sales action on their Instagram ads. 
  • Traffic: For businesses that want to drive Instagram users to their website.

If you want your Instagram campaign to be a success, it is vital for you to carefully consider your objective and select the ad type that best fits your needs. 

Choosing the wrong ad type will result in a lot of wasted time and money.

Target the Right Audience 

Instagram gives you the ability to decide which users should see your ad based on factors like age, gender, location, and interests.

If you want to maximize your return on investment, you would be wise to use this targeting feature to ensure your sponsored posts only appear on the screens of people who are likely to be interested in your products.

If you aren’t sure what your target audience should be, consider sending a short survey to your existing customers. Their responses can help guide your targeting decisions.

Include Eye-Catching Images and Videos

Instagram users typically scroll through their feeds at lightning speed. As a result, your ad may only be on their screen for a fraction of a second. If you want them to stop scrolling to learn more about your service, you will need to grab their attention in a hurry.

Using eye-catching images and videos can help you accomplish this goal. Here are some striking posts you can try to emulate:

Creating eye-catching pictures is not an exact science. However, as long as you make sure your images are vibrant, high-quality, and on-brand for your company, you should achieve some excellent results.

Include a Call to Action

Getting Instagram users to stop scrolling to check out your ad is only half the battle. You also need to get them to contact your team, purchase your product, or visit your website.

Including a call to action (CTA) in your Instagram ads can prompt them to take this step.

Instagram gives you the ability to add call-to-action buttons beneath your ads. Many companies use this tool to give users clear instructions like:

  • Download
  • Shop Now
  • Call
  • Sign Up

You can also include a call to action in the text of your Instagram ads. The following CTAs generally perform well:

  • “Order now to enjoy free next-day delivery!”
  • “Schedule your free consultation today!”
  • “Visit our website to learn more about [PRODUCT]!”
  • “Call now to speak to one of our experienced technicians!”

The best CTAs give people a reason to take action now. If they leave your ad without taking action, they may never return to your company.

Make Changes as Needed

It may be tempting to sit back and wait for the sales to roll in once you hit the “publish” button on your Instagram ad. However, if you want to ensure you maximize your returns, you would be wise to monitor the performance of your ad and make changes as necessary.

If your click-through rate is a little low, you might need to retool your CTA. If your bounce rate is high, you may need to alter your landing page.

Don’t be surprised if you need to go through five or six rounds of changes before you land on a formula that works for your business.

Need Help Creating Killer Instagram Ads? Contact FZA Digital Today!

Creating high-performing Instagram ads can be challenging. Luckily, help is available. FZA Digital has been managing social media ad campaigns on behalf of companies like yours for many years, and we would be delighted to add your name to our long list of satisfied customers. To learn more about our services, please give us a call at (424) 232-0810 or fill in our online contact form. We look forward to hearing from you!

How to Market Electric Vehicles Online

Electric cars and trucks are more popular than ever before in the US. Data from Experian indicates Americans registered 133,509 new EVs in the first four months of 2021 alone – a 95 percent increase over the previous year.

But how can you convince motorists to purchase your electric vehicle over the ones available at competing dealerships? Through the magic of digital marketing, of course!

Let’s take a look at some of the best ways to market your EVs online.

Search Engine Optimization

  • When a driver decides they want to buy an electric vehicle, they are likely to head to Google to search for one of the following phrases:
    • “Electric vehicles for sale near me”
    • “Best electric cars under [PRICE]”
    • “[EV1] vs. [EV2]”
    • “Electric vehicle tax credits”
    • “How to charge electric cars?”
  • If you want to increase the chances of them choosing to do business with your dealership, you will need to make sure your site appears near the top of the search results for these phrases. You may accomplish this objective by optimizing your website for search.
  • To optimize your dealership’s site for EV-related keywords, all you need to do is follow these steps:
    1. Choose the keywords you wish to target. Tools like Ubersuggest and Long Tail Pro can help you with this step.
    2. Publish information-rich content on EV-related topics. Insert keywords into your posts in a natural way.
    3. Add EV keywords to the headlines and descriptions on relevant pages.
    4. Build backlinks from reputable websites. Guest blogging is one of the best ways to generate these links.
    5. Reduce your loading times. Compressing images and reducing the use of redirects can speed up your site.
    6. Ensure your website is mobile-friendly. Enter your URL into Google’s testing tool for a detailed analysis. 
  • Taking these six steps will show Google your site is trustworthy and full of useful EV-related information. As a result, it’ll be much more likely to send interested shoppers in your direction.

PPC Advertising

  • Want to start generating new electric car sales as soon as tomorrow? PPC (pay-per-click) advertising may be the answer. 
  • Google Ads is by far the largest PPC advertising platform in the world. Its ads generated about $300 billion in sales for companies across the globe in 2020. As such, you may wish to focus your efforts there. 
  • When creating a PPC ad for the electric vehicles on your lot, you would be wise to keep the following advice in mind:
    • Write in the second person. “Find your new electric car here” is likely to perform better than “We have a wide range of electric cars.”
    • Include relevant keywords. As a general rule, you should try to have your main keyword appear at the start of your headline and again in your description.
    • Outline the benefits of electric vehicles. Tell users how switching to an EV can save them money and reduce their carbon footprint.
    • Include relevant facts and figures. A phrase like “save up to $200 a month on gas by switching to an EV” is sure to draw attention to your ad.
    • Add a compelling call to action. Tell users what step they should take next to purchase one of your electric cars.
  • Once you are happy with your ad, set it to run in the areas your customers call home during the hours your showroom is open.
  • When your ad goes live, don’t forget to monitor its performance and make edits as necessary.

Social Media Marketing

  • 54 percent of people use social media apps like Facebook and Instagram to research products they would like to buy. If you can help them with the research process, they might decide to do business with your dealership. 
  • You can provide social media users with information about your EVs in the following ways:
    • Live Videos: Live videos are an excellent way to give users a tour of your electric vehicles. Be sure to answer any questions you receive during your stream.
    • Product Photos: High-quality interior and exterior images can give shoppers some insight into the look and feel of your EVs before they arrive at your showroom.
    • Reviews: Did a previous customer love one of the features in your EV? Sharing their review on social media can help to highlight the best things about the car.
    • Comments: You will receive lots of questions in the comments of your EV-related posts on social media. Providing detailed answers can give shoppers the confidence to take the next step in the purchasing process.
  • You can also drive electric car sales by letting your social media followers know about the incentives and discounts you currently offer.

Need Help Marketing Your EVs Online? Contact the Experts at FZA Digital!

  • Would you like a team of experienced marketing professionals to help you promote your electric vehicles online? Then please don’t hesitate to reach out to FZA Digital! We have been assisting auto dealerships like yours with their marketing needs for years – so we know what it takes to succeed.
  • Call (424) 232-0810 or fill out our online contact form to talk to a member of our team today!

It can be tempting to focus on search engine optimization (SEO) and pay-per-click (PPC) ads when marketing your small business online. However, it is also vital to spend time improving your social media presence. Should you fail to do so, you will miss out on all of these benefits:

  • Increased brand awareness
  • Improved customer satisfaction
  • Higher conversion rates
  • Increased website traffic
  • Improved brand loyalty

So what can you do to improve the performance of your company’s social media marketing efforts? The FZA Digital team recommends that you take the following steps:

1. Spruce Up Your Pages

Has it been a little while since you updated your organization’s Facebook, Instagram, and LinkedIn profiles? If so, they might look a bit dated. If you want to enhance your social media presence, you should take a couple of minutes to spruce them up.

The best place to start your renovation is with your profile picture and cover photo. It is crucial to make a great first impression, and they are some of the first things users see when they visit your company pages.

Your profile picture should generally be your logo, and your cover photos should be consistent across your social media networks. It is also vital to ensure your images are the right size:

  • Facebook Profile Picture: 170 x 170 pixels
  • Facebook Cover Photo: 828 x 465 pixels
  • Instagram Profile Picture: 110 x 110 pixels
  • LinkedIn Profile Picture: 400 x 400 pixels (minimum)
  • LinkedIn Cover Photo: 974 x 330 pixels
  • LinkedIn Banner Image: 646 x 220 pixels

Once you perfect your images, you should take some time to review your company bio and “About Us” info. If any of it has changed over the years, update it accordingly. Doing so will ensure visitors know exactly who you are and what you do.

     2. Post Relevant Content Regularly

Social media users won’t follow your company pages out of the goodness of their hearts. You need to give them a reason to hit the “Like” button.

One of the best ways to entice them to follow your business on platforms like LinkedIn and Facebook is by posting relevant content regularly. Most companies should aim to post at least a few times each week.

The type of content you post will depend on the nature of your business and the demographics of your target audience. The following posts tend to perform particularly well:

  • Educational infographics
  • Memes and funny images
  • Polls and thought-provoking questions
  • Live videos featuring news and deals

You may need to play with multiple types of content before you find one that works for your company. Don’t be afraid to ask your social followers for feedback if you aren’t sure which direction to take.

     3. Engage with Your Followers

You don’t post content on your organization’s social media pages for it to disappear into the abyss. You want your followers to leave comments, hit the “Like” button, or share it with their friends.

To get users to engage with your social content in this way, you must first take the time to interact with them. When a follower comments on your videos, reply in a timely manner. When they ask you a question, do your best to give them a detailed answer.

Whenever you interact with users on any social media network, it is vital to keep the following simple tips in mind:

  • Be knowledgeable
  • Be informative
  • Be engaging
  • Be helpful
  • Be kind

Your followers will be much more likely to engage positively with your posts when they see you taking the time to interact with them.

     4. Monitor Your Analytics and Make Changes When Necessary

Improving the performance of your company’s social media marketing is not an exact science. Some of the tactics you use and content you post will work extraordinarily well, while others will fall flat. You must monitor your analytics closely to determine the efficacy of your efforts.

The FZA Digital team typically recommends that you keep an eye on the following metrics:

  • Audience growth rates
  • Engagement rates
  • Conversion rates
  • Social share of voice

By following these key performance indicators closely, you can see what works and what doesn’t. You can then make changes to your social media marketing strategy to take advantage of your strengths.

Want Some Help Improving Your Social Media Presence? Contact FZA Digital Today

Improving the performance of your company’s social media isn’t easy. So if you need a little help along the way, please do not hesitate to reach out to the team of knowledgeable and experienced marketers at FZA Digital. We have been helping businesses like yours find their voices on platforms like Facebook and Instagram for years.

To find out more about how we can help you reach your business goals, all you need to do is fill in our short online contact form or give us a call at (424) 229-2923. We can’t wait to hear from you!

 

Did you know that Facebook has more than 2.7 billion monthly users? For Instagram, this number is almost 1.2 billion. Meanwhile, platforms such as Pinterest, Twitter, and Snapchat have more than 350 million visitors.

Social media users love to spend their time chatting with friends, sharing photos, and watching videos, but it’s not all they do. GlobalWebIndex statistics show that 54 percent of browsers also use social media to research new products and services.

With this information in mind, you might wonder how your company can use social media marketing to generate leads and drive sales. Luckily, the FZA Digital team is here to point you in the right direction.

Optimize Your Profiles

How easy is it for Facebook and Instagram users to find your contact info on your profile? To successfully generate leads on social media, you should ensure this process takes no longer than a couple of seconds.

If it takes too long, optimize your profiles. This usually involves adding the following details to your bio:

  • Phone number
  • Email address
  • Business hours
  • Physical address and/or directions
  • Website link

You can even add a prominent “Sign Up” button to your Facebook page to take your lead generation to the next level.

Create Sleek, User-Friendly Landing Pages

When users click from your company’s social media profiles to your site, are they directed to a well-organized landing page with clear instructions on the next steps in the purchasing process? Or do they go to a cluttered and confusing page that offers them no next step?

If your landing page falls into the latter category, you are likely to notice an increased bounce rate and many users leaving your site without converting into leads. If so, you can correct this issue by creating a page with the following vital elements:

  • A main headline
  • A unique selling point
  • A breakdown of your products or services
  • Pictures of your products or services
  • A closing argument
  • A clear and compelling call to action

Better landing pages lead to better traffic, period.

Publish and Share Engaging Blog Content

You need a compelling hook to get Facebook or Instagram users to visit your company’s site and convert into leads. Publishing appealing content on your blog and sharing it on your social media pages is one way to accomplish this.

When writing blog posts, keep these tips in mind:

  • Make sure your headline is informative and attention-grabbing
  • Use plenty of images to enhance and break up your post
  • Write in short paragraphs and use bullet points to help with readability
  • Revise your post and check for errors before publishing

It is also essential that you include a brief call to action at the end of your blog. This element is what turns your readers into leads.

Offer Generous Incentives

When trying to generate leads on social media, it is always a good idea to offer your audience a little something in exchange for reaching out to you. Depending on the nature of your business, you could give them incentives like:

  • Free products
  • Tickets to a show or sporting event
  • Entry into a raffle or prize draw
  • Gift cards

In most cases, you should be able to mail or email their incentive to them. However, if you want to try to sell your products to them in person, it may make more sense to have them pick it up at your store.

Create Effective Social Media Lead Ads 

Consider lead ads on Facebook if you want to give your lead-generation efforts a boost. The leads collected through these ads can sync to your customer management system, making it easy for your sales team to follow up with them.

To create a lead ad on Facebook, all you have to do is:

  1. Log into your account
  2. Visit the Ads Manager page
  3. Click the “Create” button
  4. Select “Lead Generation” as your objective
  5. Choose your audience, budget, and schedule
  6. Select your ad format
  7. Add a headline and copy
  8. Select “Organic Leads” under the “Settings” tab
  9. Click “Finish,” review your ad, and hit “Confirm” to publish

Never forget why you are running ads. If you are struggling with awareness, you might want to focus your efforts there before launching your lead-gen ads, since they can be a little pricey.

Need Some Help? Contact FZA Digital Today

Though generating leads using social media can be highly effective, it can also be quite time-consuming. Luckily, the knowledgeable marketing team at FZA Digital is always available to assist.

Our social media experts have spent many years helping businesses from every corner of the U.S. turn Facebook users into leads, and we would be happy to do the same for you. To speak to a member of our team, give us a call at (424) 229-2923 or contact us online.

When building a business, social media like Instagram, Twitter, and Facebook can be powerful tools to help you find new customers and communicate effectively with existing clientele.

While there are many ways to find success, there are just as many ways to make catastrophic mistakes.

Even a small error has the potential to cost your organization a pretty penny.

To make the most of your social media presence, here are four common social media mistakes you should avoid at all costs:

1. Not Having a Well-Defined Strategy

Walking a path without direction can get you lost. This same logic applies to your company’s social media strategy.

What should your social media strategy include?

  • Your Goal: Are you aiming for overall reach, engagement, or leads? Whether you want to improve sales or build awareness of a new product, having your goal written down can hone in your focus.
  • Your Audience: Defining your audience will help to guide every other aspect of your strategy. Are you targeting families or individuals? Is it a more rural or metropolitan market?
  • Your Brand Voice: Once you have established your audience, you must determine your voice and approach. Will your brand be funny? Playful? Formal? Make sure to remain consistent with your branding message throughout.
  • Your Content Plan: Plan your content strategy in advance and keep in mind seasonality, sales events, and/or holidays. Consider what’s happening in your market and create engaging community-related content.

Your social media plan does not need to be lengthy to be effective. Even a brief one-page document can keep you on track.

2. Failing to Interact with Your Followers

People usually follow their favorite brands on Facebook and Instagram to connect with them on a more personal level. As such, if you want to succeed on social media, you must engage with your followers on a regular basis. This means:

  • Replying to their comments as promptly as possible.
  • Asking them relevant thought-provoking questions.
  • Responding to direct messages in a friendly and professional manner.
  • Conducting fun surveys to gather their opinions.

Don’t be a robot! Add the human touch by connecting with them in a meaningful way and create customers for life.

3. Inappropriately Dealing with Negative Feedback

Every business encounters negative reviews.

Negative feedback isn’t always the most damaging. But, how you respond can make or break your reputation.

If you become defensive or respond inappropriately, you’ll likely make the situation worse. FZA Digital generally recommends dealing with negative comments and reviews on social media by:

  • Acknowledge their criticism, even if you disagree
  • Addressing their concerns as quickly as possible
  • Explaining how you will prevent the issue from happening again
  • Connect with the customer offline, if necessary

By taking these steps, you can help the user with their problem and show your audience that you genuinely care about their concerns.

4. Being Overly Salesy

Social media platforms are a great place to sell your company’s products and generate leads. However, it’s usually wise to avoid making sales the sole purpose of your Facebook and Instagram pages.

Social media users typically find pages that focus entirely on selling to be boring or annoying – feelings that may convince them to unfollow or block.

This doesn’t mean you should refrain from making sales posts entirely. It just means that you should blend them in with other kinds of posts. Don’t be a spammer!

At FZA Digital, we suggest making no more than 15 percent of your social media posts sales-related. The rest should typically focus on entertaining, educating, and engaging with your followers.

Need Some More Guidance? FZA Digital Can Help

FZA Digital has been helping businesses manage their social media pages for years. We know what it takes to produce extraordinary results without making any costly mistakes along the way.

If you would like to have us provide you with guidance and assistance you need to successfully manage your pages, please do not hesitate to call us at (424) 229-2923 or contact us online.

 

How to create an effective Facebook ad

According to the Pew Research Center, approximately 69 percent of adults in the United States use Facebook on a regular basis. It is no surprise that small and large businesses have found a great Facebook ad to be one of the best ways to reach customers, drive sales, and increase brand awareness.

Of course, if you would like to promote your company on Facebook, you will first need to spend some time putting together an effective ad. The following tips should help you do just that:

Write a Clear Call to Action

When crafting your Facebook ad, you must decide what action you want the viewer to take when they see it on their screen. Do you want them to call you? Send you an email? Purchase one of your products? Or visit your website to learn more about your services?

Once you have an answer, you can write a call to action that clearly and concisely conveys your message to your audience. Here is a few examples of what that could look like:

  • “Click here to buy this hilarious tee for just $20!”
  • “Call (555) 555-5555 today to schedule an appointment with a member of our experienced team.”
  • “Ready to learn more about how our services can improve your business? Click here to visit our website.”

These simple statements can be the difference between a viewer forgetting about your ads or taking the next step and being one of your customers.

Target the Right Audience

When you take out a TV or radio ad, you have little to no control over the audience that receives your message. It will be seen or heard by whoever is tuned in when your commercial airs. Not everyone will have use for your services or is close enough to your store to drop by and make a purchase.

With Facebook, you have total control over who sees your ads. You can target people based on their age, their location, their interests, their relationship status, and a host of other categories.

If you run a bridal boutique, you can target women in your city who are currently engaged. Similarly, if you want to increase sales for your educational supply store, you can build an audience full of teachers. No need for guesswork; often this information is listed directly on their profile. .

Taking the time to target the right audience can increase your odds of converting viewers to customers and reduce time spent reaching out to the uninterested.

Choose an Eye-Catching Image

When scrolling through Facebook on their phone, tablet, or laptop, users don’t typically spend a lot of time viewing any one post. So, how can you get them to take a longer look at your ad?

Quite often, the best way to get a user’s attention is with an eye-catching image.

The exact image you should choose will depend on your company and your audience. Generally speaking, you would be wise to stay away from drab, text-heavy images. You will have much more success with vibrant, colorful images featuring a short slogan or tagline.

Be Ready to Make Changes

When running ads on Facebook, it is not uncommon for people to believe that their work is complete after they hit publish. After all, once you get everything set up perfectly, you just sit back and wait for the sales to roll in, right?

Unfortunately, social media marketing is rarely quite that simple. It is essential that you check your analytics for as long as your ad is live. Doing so will allow you to tweak your post on the fly and get every ounce out of your ad dollars.

A small sampling of the alterations you may have to make after your ad goes live would include:

  • Condensing your target audience
  • Tweaking your call to action
  • Linking the ad to a different page on your website

By making these changes, you may be able to improve your conversion rate and increase your ad’s return on investment.

Need Help With Your Facebook Ad?

Advertising on Facebook can be a superb way to introduce your company to new customers and increase your year-over-year sales figures. However, if you feel like you are struggling to achieve the results you had hoped for, it is important to remember that help is available.

The team here at FZA Digital has been helping businesses promote themselves online for years. We understand what it takes to create a Facebook ad that attracts eyeballs and converts to valuable leads and sales. If you would like to learn more about our services, just pick up the phone and give us a call at (424) 229-2923 or contact us online.

 

Conversational marketing may sound ambiguous, but 79% of customers now use messaging apps to interact with customer service, and 82% reported that an “immediate response” was the most crucial factor in their overall satisfaction.

If your business is one of the 36% online currently using conversational marketing, by leveraging the power of live chat, then you can skip this one. For everyone else, click here to see why live conversation services help forge genuine conversations and increase conversions.

Here are three quick ways conversational marketing will dominate this year:

#1 – Natural Language Search

Robotic phrases are in. Conversational search is in (and yes, that includes trending voice search results too). Google is literally listening to how people ask for digital data and paying close attention to the brands that serve back humanized information.

Search Engine Watch explains:

“Natural language search is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone. These queries can be typed into a search engine, spoken aloud with voice search, or posed as a question to a digital assistant like Siri or Cortana.”

Tip: Make it easy for customers to say yes by researching the keywords they use to find your brand and become popularized by Google.

#2 – AI Vs. Human Chatbots

Humans crave connection; AI chatbots have lost their appeal as humans report being frustrated by the mere prospect of talking to a robot.

Connect live chat enables small businesses to utilize real people to create genuine connections and leverages authentic conversations to boost customer service and increase conversions.

Tip: Customers who visit your website have an intent to purchase. Make it easy for them to say yes by welcoming them as they arrive and opening up a dialogue.

#3 – Social Media Support

Messaging apps help customers reach you from the platforms they feel most comfortable with and cover a range of avenues, including social media, third-party apps, and SMS.

While email marketing still offers great potential, the truth is consumer attention is now on apps, not inboxes. Placing your message where customers will see and engage with it is a no-brainer and a surefire way to see significantly higher open rates and engagement.

Tip: Help customers say yes by troubleshooting customer service on live chat and social media platforms to reduce friction and appear more present (see how we can help!).

What Does Your Service Say About You?

Customers are vocal in their desires to support brands that are backed by real people and who forge genuine connections with their audience. And while it may feel daunting, change can be a welcome and refreshing change of pace for you and your consumers.

It’s no longer enough to check off blogs, SEO and emails from your marketing efforts; customers want you to step up to the plate and craft conversational responses. It’s never been easier or more affordable to provide your customers with a premium customer service experience.

Whatever conversation you decide to spark, Connect 24/7 live chat offers real conversation with real leads, in real time.

Request your free demo to see how Connect 24/7 live chat can meet the demands of your small business today by visiting https://www.fzadigital.com/connect-live-chat/.

Sources

https://searchenginewatch.com/2016/04/12/everything-you-need-to-know-about-natural-language-search-2/
https://www.business2community.com/marketing/does-your-2020-marketing-strategy-include-conversational-marketing-02257726 

When it comes to lead generation, it’s normal to jump the gun and assume it’s all for quick and instant sales, but a truly successful lead generation campaign is a carefully coiffed system that can vet, converse, and finesse your audience into becoming lifelong buyers. 

Social media offers small business owners countless opportunities to put themselves in front of a highly engaged and active audience. In fact, small businesses that use social media see, on average, an increase of 24% in total sales just from simply being active on the platform. 

Lead gen can, for the most part, become highly-targeted and highly-automated, once you go through these quick tips. And could in the long-run, save your business an average of 45% on traditional marketing dollars (with the right agency) thanks to its set-it-and-forget-it success. 

So, if you don’t have a social media strategy, or you’re not using lead gen to incentivize people to your offer, it’s time to buckle up.

 

Did you know FZA Digital has over 1,000 proven accounts that get more leads every single day? Click here to request a free consultation today

#1 – Host a Giveaway

As a rule of thumb: run regular or repeat giveaways if you have an offer, service, or product that is low-cost and easy to fulfill (there are FDA regulated stipulations that if you run a contest, you must adhere to the terms and conditions). Run one-time, high-value giveaways when you want to make a statement and gain traction.

The higher the value offered in a giveaway, the more you can ask from your audience. This is also a great time to partner with different brands or clients who have a similar demographic, so you can double or triple your reach. 

#2 – Offer a Gated Lead Gen 

Popular choices include a short eBook, a one-pager that provides information, value, or a free consultation. The results come from adding a gateway. This requires your audience to give you some personal information, such as their email or an SMS, to get access to the information. 

When publishing a lead gen on social media, you’ll want to consider how people get to their destination as not all platforms want the audience to leave. Customization on social media is key, especially when it comes to the link and call to action!

#3 – Boost View with Live Webinars

Unlike traditional webinars, “going live” on social media is open to everyone and free. Live webinars are super effective for high-ticket offers as you can build trust immediately and answer buyer objections live (or invite them to your email funnel). 

Social media platforms such as YouTube, Facebook, and Instagram actively promote and notify followers when you go live to increase views. This is the creme of the crop for social content so if you are able to go live, even to do a Q&A, you can gain a lot of views quickly.

  • Bonus – The Follow Up 

At the end of the day, even the best lead-gen magnet is only as powerful as the time you take to follow up. Many people forget to read or listen to the information they’ve been given, no matter how incredible or compelling that information was at the moment of interest.

Opening up a doorway into a new conversation with a lead is how relationships begin and much like dating, thoughtful and frequent communication that benefits your prospect, will see them turn from a lead to a loyal and buying customer for life.

 

FZA Digital helps brands dominate online and can help you generate more leads. Click here to request a free consultation today.

  • Sources  
  1. (n.d.). Retrieved from https://www.cloudways.com/blog/social-media-lead-generation/