Do you need to explain a complicated topic to your audience? Then it may be time to consider creating an infographic. Research shows humans take in data 323 percent better when they have illustrations to guide them.

Of course, infographics aren’t just a great way to explain complex ideas or problems. They can also help to improve your website’s ranking on search engines like Google and Bing.

Are you ready to create an SEO-friendly infographic of your own? Read on to find out how.

How to Create an Infographic for Your Website

Creating an infographic for your company’s website doesn’t have to be an arduous task. In most cases, all you need to do is follow these four steps:

Gather Your Data

The first step on the road to creating an attractive infographic is gathering data. Though this step is not glamorous, it is essential to the process.

There are two types of data you can include in your infographic. They are:

  • Original Data: Information collected through customer surveys or in-house research
  • Third-Party Data: Statistics gathered from government agencies, universities, and other reputable sources

Once you have your raw data on hand, you can then review it and decide which facts you would like to present to your audience.

Choose Your Desired Template

When you finish gathering and selecting your data, you must next pick an infographic template. One of these options is likely to fit your needs:

  • Flowchart Infographic: For explaining a cyclical or linear process
  • Graph-Based Infographic: For presenting a large volume of statistical information
  • Timeline Infographic: For telling a chronological story
  • Side-By-Side Infographic: For explaining the differences between two concepts or processes

You can find a variety of infographic templates on PowerPoint or any similar presentation program.

Customize Your Infographic

Gathering data and choosing a template is only half the battle. Before you can present your infographic to your audience, you have to customize it to make it appealing and unique. 

For most infographics, the customization process involves these steps:

  1. Plug in facts and statistics
  2. Insert relevant images and graphs
  3. Adjust colors
  4. Add a company logo

If you plan to create and post more than one infographic, try to maintain a similar aesthetic across all of them to maximize your results.

Disclose Your Sources

It can be quite tempting to hit “publish” as soon as you finish customizing your new infographic. However, before you take this step, you should take some time to add your sources to the footer.

This process will only take a few minutes – and will make your infographic appear much more professional and trustworthy to users.

How to Optimize Your Infographic for SEO

Even the most appealing and well-sourced infographic in the world won’t drive traffic to your website unless you optimize it for SEO. Fortunately, it isn’t complicated to optimize an infographic. Just follow these four steps:

Carefully Select Your Keywords

The first step in the optimization process is choosing the right keywords. Of course, you should never select your keywords at random. Instead, it is typically best to do some research before pressing forward.

You can carry out this research using the following tools:

It is generally a good idea to stick to long-tail keywords when optimizing your infographic. They are likely to drive the most traffic to your site.

Choose the Right File Name

When creating your infographic, you most likely saved it to your computer with a name such as “infograph01.png” or something similar. However, it is rarely wise to upload it to your site with such a generic name.

It usually makes more sense to give it a name that includes your selected keyword. If, for example, your keyword is “2021 Toyota Camry specs,” you may wish to name your file “2021_toyota_camry_specs_infographic.png.”

Search engine algorithms will see this file name and send interested users to your website.

Add an Alt Tag to Your Infographic

Bots don’t just read your file names. They can also see the alt tag you add to your infographic. As such, you should always take the time to include a tag that will help the bots understand the content of your image and drive users to your site.

You can write SEO-friendly alt text by following these tips:

  • Describe the content of the infographic
  • Include your keywords in a natural way
  • Avoid keyword stuffing
  • Do not exceed 120 characters

Alt tags like “2021 Toyota Camry specs and features” are likely to perform well with search engines.

Reduce the Loading Time

Neither Google nor Bing will send searchers to your infographic if it takes too long to load. So, if you want to generate traffic, you should take steps to improve your loading speed.

The following techniques are some of the best ways to boost the loading time of your infographic:

  • Compress the image to reduce the file size
  • Use a content delivery network to serve the image to the user
  • Enable browser caching on your website

You can also consider switching to a faster hosting provider if your image is still slow to load after following these tips.

Need Some Help? Contact the Experts at FZA Digital

Do you need help creating an SEO-friendly infographic for your company’s website? Then please do not hesitate to get in touch with FZA Digital. Our team of knowledgeable marketers and graphic designers will be happy to provide you with the assistance you require.

To speak to one of our friendly representatives, all you need to do is fill in our short online contact form or give us a call at (424) 229-2923.

 

Almost everyone who sets out to optimize a site for search spends a lot of time selecting the perfect keywords. Many also take a few minutes to add title tags and meta descriptions to their pages. However, there is one SEO tactic these individuals frequently forget – link building.

What is Link Building?

Link building is an SEO technique that involves acquiring quality links from authoritative websites to your own. These links show the external site has a degree of trust in your content or your services. Google weighs this factor heavily when deciding where your site should sit in its search engine rankings. 

Why Should You Build Backlinks to Your Website?

The main reason you should build backlinks to your company’s website is also the most obvious: It will help you appear higher in search results.

However, if you still need a little more convincing, you might also consider the following benefits of link building:

  • It can make your business appear more trustworthy
  • It can make your brand more visible to your target market
  • It can help you build connections with others in your industry
  • It can generate leads and drive sales

In short, building backlinks can take your company to the next level.

What Are the Best Ways to Build Backlinks to Your Website?

There is a wide range of ways to build backlinks to your company’s site. However, through their years of experience in the marketing industry, the team at FZA Digital has found the following tactics to be the most effective:

     1. Guest Blogging

Blogs and industry news sites regularly need fresh content. If you contact the individuals who run them, you will find that many are more than happy to allow you to guest post on their website and include a link back to your own.

It’s a win-win situation. Their site gets content for visitors to enjoy, while you acquire a quality link from an authoritative domain.

When reaching out to a webmaster to propose a guest blog, it is generally advisable to follow these tips:

  • Use Email: They will likely be less receptive to cold calls.
  • Be Direct: Don’t beat around the bush. Tell them why you are writing as quickly as possible.
  • Be Personal: Use their name if you know it.
  • Offer an Overview: Give them a brief synopsis of the blog you would like to write.

When writing guest blogs, try to avoid the temptation to sell yourself and your organization. Instead, try to focus on providing the reader with some insight into the industry or information they may not know.

     2. Repairing Broken Links

URLs change and websites frequently remove pages. As a result, the links bloggers and journalists add to the articles they post online will inevitably break over time. 

You can use these broken links to build backlinks to your site by following these simple steps:

  1. Find blogs or articles that have one or more broken links.
  2. Locate posts on your website that could serve as replacements.
  3. If no such posts exist, create them.
  4. Report the broken links to the owner or site administrator.
  5. Suggest your links as replacements.

When reaching out to webmasters, let them know your site and its pages are here to stay – so they won’t need to worry about broken links again in the future.

     3. Writing Testimonials

Your company almost certainly deals with dozens of vendors and service providers each year. Many of those organizations would love to have you add a review or testimonial to their site in exchange for a backlink to your website.

To find out which of your suppliers would be amiable to an agreement like this, all you have to do is ask. Just send an email to your account manager or mention it on the phone the next time you need to place an order.

     4. Making a Charitable Donation

It is possible to build backlinks to your company’s website and make the world a better place at the same time. How?

By making a donation to a nonprofit organization, of course!

Many charities are happy to link back to the websites of their corporate donors. Just add your URL to your donation note and they will take care of the rest.

Where possible, try to stick with nonprofits that operate in your niche. A hyperlink from one of these organizations is likely to hold more sway with Google than one from an unrelated group.

Need Some Assistance? Contact the Experts at FZA Digital Today

Don’t have the time or resources to devote to building links? No problem! The team of skilled marketers at FZA Digital would be more than happy to take care of this essential SEO task on your behalf. When you are ready to get started, all you need to do is give us a call at (424) 229-2923 or send us a message online. We look forward to hearing from you!

Do you want to make it easier for the people of your city to find your small business? Then it is crucial for you to optimize your website for local SEO.

General search engine optimization strategies show Google that you sell a specific product or offer particular services. Local SEO, on the other hand, tells search engines you market your products in your city – making you more visible to people who are ready to buy today.

These techniques are some of the most effective ways of optimizing your company’s site for local SEO:

Add Location-Specific Metadata

When deciding whether or not to show your company’s website in search results, Google’s algorithms don’t just scan the content of your webpages. They also pay attention to the title tags and meta descriptions you add to each page.

Your metadata must be location-specific if you want your site to appear in local search results. Title tags should usually follow a [City + Page Name] – [Company Name] format and be less than 65 characters. Following this formula is likely to leave you with titles like:

  • New York Divorce Attorney – Smith & Associates, LLC
  • Atlanta Preowned Cars – ABC Automotive
  • Miami Emergency Plumber – Speedy Services
  • Boston Roof Repair – XYZ Contractors

Your meta descriptions should outline the products and services you offer to the people of your city. They must be unique and should typically come in at less than 155 characters. The most effective descriptions look a little like this:

  • “When you need an experienced New York divorce attorney to help you separate from your spouse, you can count on Smith & Associates, LLC.”
  • “ABC Automotive offers affordable preowned cars to the people of Atlanta. Visit our showroom today to arrange a test drive.”
  • “Do you need an emergency plumber in Miami to help you with your leaky sink or clogged toilet? Speedy Services is available to assist right now.”

Adding a location-specific title tag and meta description to a page usually takes less than a minute, but it can have a sizable effect on the number of locals that visit your website.

Claim Your Google My Business Listing

When optimizing your company’s website for local SEO, it can be tempting to focus entirely on making updates and additions to the site itself. Should you choose to follow this path, however, you will fail to perform one of the most important aspects of the optimization process: claiming your Google My Business listing.

Google uses My Business listings to figure out what to show to users who look for products and services in their city or region. When you claim your listing (and verify your information), you can make it much more likely that Google will add you to its local 3-pack.

To claim your Google My Business listing, you must follow these steps:

  1. Sign in to Google My Business
  2. Log in to your Google account or create a new one
  3. Enter your business address
  4. Decide how to display your business on Google Maps
  5. Search for and select a category for your business
  6. Enter your company’s phone number and website URL
  7. Select a verification option and complete the process

When claiming your business, make sure the address and contact info on your website matches the details you provide to Google. If there are any differences, Google may not feel comfortable directing customers to your company.

Apply Local Business Schema to Your Website

Before you conclude your optimization efforts, it would be smart to add local business schema to every page of your website. This code will not be visible to people who visit your site, but it will make it easier for search engines to identify your business and the products or services it provides to local residents.

Once you have added local business schema to your site, you may also consider applying product and/or service schema. This code helps Google and other search engines gain a deeper understanding of the products or services you offer. By giving them this information, you make it more likely that they will choose to send customers to your site instead of your local competitor whose business model they do not fully comprehend.

Need Help Optimizing Your Website? Contact the Experts at FZA Digital

Do you need some help adding a schema to your website or claiming your Google My Business listings? If so, you have come to the right place. FZA Digital has been helping local companies to thrive online for many years – and we would be more than happy to offer our services to you.

To get in touch with a member of our experienced digital marketing team, all you need to do is give us a call at (424) 229-2923 or fill out our online contact form. We look forward to working with you!

Four Common SEO Mistakes You Should Avoid

If your goal is to draw more organic traffic to your company’s website, you have likely spent a lot of time researching such tactics and techniques. However, it is also essential to know what mistakes you should avoid during the SEO process.

Here are some of the most common errors people make when trying to optimize their sites for search:

Publishing Non-Original Content

When trying to grow a website, it can be tempting to pack it with as much content as possible. However, it is vital to remember that quality is more important than quantity when it comes to SEO.

The most harmful error you can make when adding content to your site is copying and pasting text from another webpage. Google and other search engines see this behavior as spammy and unethical – and might decide to penalize your website as a result.

Search engines much prefer to see original content that:

  • Includes strong, attention-grabbing headlines
  • Provides readers with answers to common questions, and
  • Offers users a compelling reason to spend more time on the site

You can give your website the SEO boost it needs by avoiding duplication and sticking to these three principles.

Not Optimizing for Local Search

Does your company primarily conduct business with customers in your city? Then it is vital to optimize your site for local search by:

  • Adding region-specific keywords to your content
  • Posting your address in the header or footer of your website
  • Adding location-specific pages to your website
  • Creating and updating your Google My Business Account

Skipping these four steps is likely to result in website traffic from faraway cities or worse, not receiving any traffic at all. However, you are sure to see a sizable uptick in local traffic if you implement them correctly.

Using Generic Anchor Text for Internal Links

It is recommended to avoid using the following generic terms when anchoring the internal links on your company’s website:

  • “Click Here”
  • “See Here”
  • “More Info”
  • “Link”

When search engine bots comb through your website, they pay special attention to this anchor text since it helps them to anticipate what they will see on the next page. Generic text can cause algorithms to think your site is confusing, which is likely to harm your rankings.

You can typically avoid this issue by using a description of the linked page as your anchor text. So, if you are trying to send your users to a page that details your inventory of pre-owned cars, trucks, and SUVs, you may want to use “used vehicles” or “pre-owned cars for sale” as your anchor text.

Not Using Unique Meta Descriptions and Title Tags

When adding a new page to your company’s website, it can be quite easy to focus so intensely on the text and the images that you forget to spend time optimizing the meta descriptions and title tags. However, this small error can have devastating effects on your search engine rankings.

If Google’s algorithm analyzes your website and notices a lack of unique tags and descriptions, it may struggle to understand the context of your content. It might even come to the conclusion that all your pages are identical.

So, what do search engines want to see from your tags and descriptions?

You should usually stick to a [Page Name] – [Company Name] format with your title tags to help Google’s bots better understand your website. Also, be sure to keep title tags to 65 characters or less. This approach will result in tags like:

  • Financing – John Smith Automotive
  • Services – ABC Plumbing
  • Pricing – NYC Roof Repair

Your website’s meta descriptions should be as unique and persuasive as possible – while staying below 155 characters. The following examples are likely to deliver positive SEO results:

  • “John Smith Automotive offers competitive financing options on new and used cars. Stop by our showroom in New York City to learn more.”
  • “Do you have a clogged toilet or leaky sink in New York City? ABC Plumbing can help. Contact us today to learn more about our services.”
  • “At NYC Roof Repair, we offer affordable prices on roof replacements and repairs to the people of New York City. Call us today for a free estimate.”

Your tags and descriptions do not need to be complicated. However, they are vital if you want to increase the organic traffic your website receives.

Avoid Catastrophic SEO Mistakes – Contact FZA Digital Today

Don’t allow these mistakes to derail your site’s SEO strategy! Reach out to the team of knowledgeable digital marketers at FZA Digital today for all of the advice and guidance you need to drive organic traffic the right way.

To get in touch with us, all you need to do is fill in our online contact form or give us a call at (424) 229-2923. We look forward to helping you in any way we can!

Did your site’s search engine rankings recently take a downward turn? If so, one of the following issues might be to blame:

  • You have lost backlinks
  • Your keyword’s search volume has decreased
  • You have broken redirects
  • You have server issues
  • Your page load speeds have increased

Reviewing and addressing these issues should bring your rankings back to normal. If not, you might have a bigger problem: Google might be penalizing your website.

What is a Google Penalty?

Every day, billions of people use Google to read news, access weather information, and research new products to buy. As such, it is in Google’s best interests to make sure that they can access this information as quickly, easily, and reliably as possible.

If Google thinks a website is acting in a way that makes it more challenging for users to access information, it can issue them a penalty. This penalty is a black mark that the search engine’s algorithm takes into account when deciding whether or not to show the site to users.

Websites that get penalized by Google are less likely to show up in results pages. As such, they usually notice a drop-off in their organic visitor numbers, followed by a notable decline in leads and, ultimately, sales.

How Can You Tell if Google Penalized Your Website?

Google penalties come in two distinct forms:

  • Manual penalties: Imposed by a human being
  • Algorithmic penalties: Imposed during a Google algorithm change

If you believe Google may have levied a penalty on your site, searching for manual penalties is recommended. You can do so by following these three steps:

  1. Log into Google Search Console
  2. Click on the Security & Manual Actions tab
  3. Click through to the Manual Actions page

If your site has a manual penalty, you will find more information about it here.

Should you see a message that says “No Issues Detected” on the Manual Actions page, you will need to check for algorithmic penalties. You can do so by following these simple steps:

  1. Log into Google Analytics
  2. Select your website from the dashboard
  3. Click on the Acquisition tab
  4. Click on the All Traffic tab
  5. Click on Source/Medium
  6. Select Google/Organic from the dropdown menu
  7. Confirm when you began to lose visitors
  8. Check to see if Google updated its algorithm around that date

If your drop-off in organic visitors coincides with an algorithm update, it is likely that your site received an automated penalty.

How Long Do Google Penalties Last?

The length of your Google penalty depends almost entirely on how swiftly you take action to resolve it.

If you have a manual penalty, you can resubmit your site for consideration as soon as you have fixed the problem noted on the Manual Actions page. Google will then take a couple of days to ensure you do not have any additional issues. If all looks clear, they will lift your penalty shortly after.

The timeline to resolve algorithmic penalties is much more uncertain. Once you take steps to address issues, you will then have to wait until Google releases another update before you can escape your penalty. As such, it might take as long as a year to regain your rank positions.

How Can You Recover After Being Penalized?

Receiving a penalty from Google can truly impact your website and your business. However, it is possible to recover from this nightmare scenario by following these easy tips:

Delete Duplicate Content

When building your website, did you copy portions of text from someone else’s site? If so, Google might have flagged you for plagiarism. Consider deleting your duplicate content and replacing it with unique text to keep Google happy.

Disavow Unnatural Inbound Links

Does your website receive lots of inbound links from sites that look shady or untrustworthy? If so, there is a possibility that their bad reputation with Google is rubbing off on you. You can address this problem by disavowing these links.

Delete Unnatural Outbound Links

Are the pages on your website crammed full of links to other sites? If so, Google might think that you are spamming your users or selling backlinks. To avoid giving the search engine giant this impression, you should delete many of those links, and think carefully before adding them to your blogs and pages moving forward.

Need Help? Contact FZA Digital Today

At FZA Digital, we have been helping businesses across the United States achieve and maintain outstanding Google rankings for years. Whether you need help recovering from a penalty or making sure you never receive one in the first place, our team would be more than happy to assist. Reach out to us today at (424) 229-2923 or contact us online to get started.

What is Link Building?

Link building is a Search Engine Optimization (or SEO) term that few fully understand. 

Link building is boosting the quantity and quality of inbound links to a website. Digital marketers typically do this to boost the search engine rankings from places like Google or Bing.

The most common ways to build links to your site are:

  • Starting and maintaining a blog
  • Writing guest posts for other blogs
  • Building relationships with other websites

A blog can be as simple as creating “how-to” articles. Writing guest posts for other blogs could be providing a follow up (or counter argument!) for another website’s curated content. 

On paper, these can look to be short and simple. But once you start, you’ll find that these are deceptively challenging and time-consuming. 

It’s all worth the trouble as these changes they make a sizable difference to a website’s Google rankings.

The Importance of Link Building

“If you build it, they will come.” 

This may be true of baseball fields in Iowa, but it is not accurate when it comes to generating web traffic. Drawing visitors to your website requires countless hours of painstaking SEO.

Out of all the SEO strategies to attract users, there are few more effective than link building.

Why Link Build?

When crafting your company’s marketing plan, it is vital that you include link building. Here’s why:

It Will Make Your Company More Trustworthy

Whether they are hiring a plumber or buying a car, consumers want to do business with people and companies they can trust. But how can the public feel more confident in your organization?

By building links, of course!

When a user sees your business from a website they use regularly, they will feel much more comfortable buying your products and services. 

It Will Make Your Brand More Visible

Writing guest posts for external blogs has long been one of the best ways to build links to your website. 

However, this tactic isn’t just useful from an SEO perspective. It can also get your brand and its products in front of an untapped audience that you may not have been reaching.

Of course, how effective this tactic is depends on the site you decide to create a guest post. For best results, the FZA Digital team recommends working with blogs that:

  • Have a dedicated following
  • Are aimed toward your target market
  • Write about topics that are related to your industry
  • Are popular in your city or state
  • Have a history of creating engaging content

Before long, their reader base will become your customers and all your hard work will be validated!

It Will Boost Your PageRank

When you search in a search engine like Google, it needs to figure out what pages to show you.

To do that, it uses something called PageRank to generate results.

PageRank is Google’s internal system to determine what pages are at the top of search results. The more relevant a site is to a search, the more likely it is to show up in the results.

When determining a website’s PageRank, Google looks closely at its backlinks. But not just how many backlinks you have, it looks at their quality and relevancy as well.

If your site can obtain some quality backlinks from other respected websites in your industry (not from your local baker down the street!), your PageRank will get a significant boost – and you will shoot up the search engine rankings.

It Increases Leads and Sales!

At the end of the day, your main goal is to sell more. So inevitably we need to increase leads or sales.

Link building is one of the best ways to do just that.

When other web pages link to your site, a sharp uptick in your visitor numbers is inevitable. As a result, you should also see an increase in the number of leads that land in your inbox.

Being at the top of rankings also makes it so new products will also be found quicker and rank higher as well. This is why SEO is an investment that can pay massive dividends; all of your efforts continuously build off of each other. 

FZA Digital is Here to Help

Link building can be a highly effective way to boost your web traffic and increase your sales figures. 

If you would like to have a team of SEO experts handle your link building efforts on your behalf, please pick up the phone and call FZA Digital at (424) 229-2923. If you would prefer, you can also contact us online.

In 1994, Justin Hall – a freshman at Swarthmore College – created Links.net. This website, which still exists today, is widely believed to be one of the world’s first blogs.

Now, more than 25 years later, blogs continue to be one of the most popular means of communication on the internet. However, these posts are no longer just a way to share thoughts and opinions with other web users. They are also incredibly powerful marketing tools.

Businesses who blog on a regular basis enjoy benefits like:

  • Increased Credibility: Blogs can be used to show that companies know their industry.
  • Improved Customer Satisfaction: Many organizations use blogs to answer common customer questions and complaints.
  • Increased Organic Traffic: A well-optimized blog can boost a site’s search engine rankings.
  • More Sales: Blog posts can convince readers to purchase a product or service.

Would you like to enjoy these benefits? If so, all you need to do is begin posting engaging content on your company blog. You can do just that by following these tips:

Vary Your Content

They say that variety is the spice of life. When it comes to the art of blogging, this adage is certainly true. 

If you want to keep your visitors coming back to your website every week, it is vital that you mix up the content you cover. Nobody wants to read the same information again and again.

Of course, in varying your blog posts, you should avoid straying too far from your central theme. If you run an auto dealership, you would be wise to ensure that your content is focused on motoring.

A brief list of some varied topics for dealerships would include:

  • How to Prepare Your Car for Winter
  • Five of the Best Albums to Listen to on Your Road Trip
  • What to Look for When Test Driving a Used Vehicle
  • Five Local Traffic Laws You May Not Know About
  • Understanding the Benefits of Using Oil

These titles offer users a reason to keep coming back while proving that you understand the automotive industry.

Use Compelling Headlines

When looking at a blog post, users often skim the headlines before deciding if they want to read more. As such, it is vital that you make your headers as compelling as possible. Ideally, they should be short, sweet, and eye-catching.

When writing about a new car, your headlines may include:

  • Unbeatable Fuel Efficiency
  • Innovative Tech Features
  • A Welcoming Interior
  • Competitive Financing Options
  • Available to Test Drive Today

The headers allow readers to understand what the vehicle has to offer at a glance – while encouraging them to dive in and learn more. 

Focus on Quality

When sitting down to write a blog post, many people focus on trying to hit a certain word count. Unfortunately, this approach rarely leads to engaging content. It is much more likely to result in unimaginative text that is loaded with filler sentences.

So, when writing your company’s blog posts, you should try to avoid obsessing over word count. Instead, you would be wise to focus on delivering high-quality content.

In other words, your blog should be:

  • Well-sourced
  • Free of spelling errors and grammatical mistakes
  • Easy to read
  • Unique
  • Authoritative

When you deliver high-quality content, your readers won’t even notice that it is a little longer or shorter than usual.

Avoid Lengthy and Complex and Paragraphs

It is, unfortunately, not at all unusual for blog writers to spend so much time focusing on avoiding spelling and grammar mistakes that they forget to ensure that their content is well-formatted and easily readable. As a result, visitors may find their posts to be more than a little challenging to understand. Indeed, if the lack of formatting is particularly egregious, some users will decide that they do not need to read it that badly and click through to a different web page. Many others will leave the site entirely and try to find the same information on an alternative website – an action that may eventually lead to the visitor purchasing a product or service from a competitor.

Nobody wants to lose customers because of this type of unclear writing. So, when you sit down to write your next blog, be sure to spend some time formatting and editing your text. Doing so will help you communicate with your audience in a much more effective way.

Need Some Blogging Assistance?

Can’t find the time to write the engaging blogs your audience wants and needs? Don’t worry. The FZA Digital team is here to help!

We have been creating engaging blogs and web page content for companies of all shapes and sizes for many years. We understand what it takes to create something that people actually want to read.

If you would like to have us assist your organization with its blogging efforts, all you need to do is give us a call at (424) 229-2923 or send us a message online.

 

Google is getting better and better at guessing what searchers are looking for when they type in their – sometimes cryptic – search terms. As such, search intent is becoming more and more important.

If you think search terms are obvious and will come to you as “I want to buy a new car,” think again. Or better yet, ask to read someone’s search history results and you may be surprised to discover everyone has their own search style.

The good news is once you understand why someone is searching for your product or service with a little bit of investigatory work, you can begin to predict their behavior and serve them content to meet their needs.

Here’s how searcher intent can boost your SEO ranking:

What is Searcher Intent?

Search intent is basically the reason someone is browsing the internet. This line of inquiry can start for any number of reasons, including boredom, but fundamentally searcher intent shows a desire to engage with content online. You may think this is your “in.”

Many people focus on SEO with the hopes of locking in sales and overlook the “why.” Searcher intent is the foundation of why someone decides to take action, so understanding why is going to shape your whole strategy.

Few people type in words into Google, land on a website and buy. It may take 5-8 visits, and an extended amount of time learning to trust you before a customer reaches out. However, don’t be put off. Organic traffic is one of the most valuable sources for sales once you get dialed in.

Searcher intent can be broken down into 4 cornerstones:

  • Navigational: these are often overlooked, but searching in the toolbar itself, (simply typing “Facebook”) to land on a specific website is extremely popular, and shows strong intent.
  • Informational: these are the high volume search terms for information such as the weather, news, or that invite people into your funnel via your blog where they can find specific answers.
  • Commercial/transactional: the highly competitive keywords your business wants; these are usually specific service terms like “best car dealer near me,” which show a customer has an intention to purchase, but you don’t know when.
  • Ambiguous: Not all searches are obvious and it’s unclear what the result should be; are they looking for a definition, a service, a tutorial?

Once you determine which one belongs to your website visitor, you can prescribe content for their unique needs. This tailored approach builds brand awareness, trust, and can lead to more sales than simply spewing out content online.

Searcher Intent Can Boost SEO Results

Now that you can identify intentional keywords, it’s time to test them. To get the most objective idea of the search results for a query, make sure you use a private browser window.

A local SERP-checker, such as https://whatsmyserp.com/serp-check can help you get even more objective results, and find out what the results look like in neighboring cities.

Seek to create content that provides a mixture of value, information, service, and products for a well-rounded SEO solution, and be sure to include geo-locational keywords as you go so people in your area can find you first.

Call today to see how we can boost your SEO rankings and help more customers find you at 424-229-2923 or visit us online at www.fzadigital.com/seo/.

Conversational marketing may sound ambiguous, but 79% of customers now use messaging apps to interact with customer service, and 82% reported that an “immediate response” was the most crucial factor in their overall satisfaction.

If your business is one of the 36% online currently using conversational marketing, by leveraging the power of live chat, then you can skip this one. For everyone else, click here to see why live conversation services help forge genuine conversations and increase conversions.

Here are three quick ways conversational marketing will dominate this year:

#1 – Natural Language Search

Robotic phrases are in. Conversational search is in (and yes, that includes trending voice search results too). Google is literally listening to how people ask for digital data and paying close attention to the brands that serve back humanized information.

Search Engine Watch explains:

“Natural language search is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone. These queries can be typed into a search engine, spoken aloud with voice search, or posed as a question to a digital assistant like Siri or Cortana.”

Tip: Make it easy for customers to say yes by researching the keywords they use to find your brand and become popularized by Google.

#2 – AI Vs. Human Chatbots

Humans crave connection; AI chatbots have lost their appeal as humans report being frustrated by the mere prospect of talking to a robot.

Connect live chat enables small businesses to utilize real people to create genuine connections and leverages authentic conversations to boost customer service and increase conversions.

Tip: Customers who visit your website have an intent to purchase. Make it easy for them to say yes by welcoming them as they arrive and opening up a dialogue.

#3 – Social Media Support

Messaging apps help customers reach you from the platforms they feel most comfortable with and cover a range of avenues, including social media, third-party apps, and SMS.

While email marketing still offers great potential, the truth is consumer attention is now on apps, not inboxes. Placing your message where customers will see and engage with it is a no-brainer and a surefire way to see significantly higher open rates and engagement.

Tip: Help customers say yes by troubleshooting customer service on live chat and social media platforms to reduce friction and appear more present (see how we can help!).

What Does Your Service Say About You?

Customers are vocal in their desires to support brands that are backed by real people and who forge genuine connections with their audience. And while it may feel daunting, change can be a welcome and refreshing change of pace for you and your consumers.

It’s no longer enough to check off blogs, SEO and emails from your marketing efforts; customers want you to step up to the plate and craft conversational responses. It’s never been easier or more affordable to provide your customers with a premium customer service experience.

Whatever conversation you decide to spark, Connect 24/7 live chat offers real conversation with real leads, in real time.

Request your free demo to see how Connect 24/7 live chat can meet the demands of your small business today by visiting https://www.fzadigital.com/connect-live-chat/.

Sources

https://searchenginewatch.com/2016/04/12/everything-you-need-to-know-about-natural-language-search-2/
https://www.business2community.com/marketing/does-your-2020-marketing-strategy-include-conversational-marketing-02257726 

When it comes to lead generation, it’s normal to jump the gun and assume it’s all for quick and instant sales, but a truly successful lead generation campaign is a carefully coiffed system that can vet, converse, and finesse your audience into becoming lifelong buyers. 

Social media offers small business owners countless opportunities to put themselves in front of a highly engaged and active audience. In fact, small businesses that use social media see, on average, an increase of 24% in total sales just from simply being active on the platform. 

Lead gen can, for the most part, become highly-targeted and highly-automated, once you go through these quick tips. And could in the long-run, save your business an average of 45% on traditional marketing dollars (with the right agency) thanks to its set-it-and-forget-it success. 

So, if you don’t have a social media strategy, or you’re not using lead gen to incentivize people to your offer, it’s time to buckle up.

 

Did you know FZA Digital has over 1,000 proven accounts that get more leads every single day? Click here to request a free consultation today

#1 – Host a Giveaway

As a rule of thumb: run regular or repeat giveaways if you have an offer, service, or product that is low-cost and easy to fulfill (there are FDA regulated stipulations that if you run a contest, you must adhere to the terms and conditions). Run one-time, high-value giveaways when you want to make a statement and gain traction.

The higher the value offered in a giveaway, the more you can ask from your audience. This is also a great time to partner with different brands or clients who have a similar demographic, so you can double or triple your reach. 

#2 – Offer a Gated Lead Gen 

Popular choices include a short eBook, a one-pager that provides information, value, or a free consultation. The results come from adding a gateway. This requires your audience to give you some personal information, such as their email or an SMS, to get access to the information. 

When publishing a lead gen on social media, you’ll want to consider how people get to their destination as not all platforms want the audience to leave. Customization on social media is key, especially when it comes to the link and call to action!

#3 – Boost View with Live Webinars

Unlike traditional webinars, “going live” on social media is open to everyone and free. Live webinars are super effective for high-ticket offers as you can build trust immediately and answer buyer objections live (or invite them to your email funnel). 

Social media platforms such as YouTube, Facebook, and Instagram actively promote and notify followers when you go live to increase views. This is the creme of the crop for social content so if you are able to go live, even to do a Q&A, you can gain a lot of views quickly.

  • Bonus – The Follow Up 

At the end of the day, even the best lead-gen magnet is only as powerful as the time you take to follow up. Many people forget to read or listen to the information they’ve been given, no matter how incredible or compelling that information was at the moment of interest.

Opening up a doorway into a new conversation with a lead is how relationships begin and much like dating, thoughtful and frequent communication that benefits your prospect, will see them turn from a lead to a loyal and buying customer for life.

 

FZA Digital helps brands dominate online and can help you generate more leads. Click here to request a free consultation today.

  • Sources  
  1. (n.d.). Retrieved from https://www.cloudways.com/blog/social-media-lead-generation/