Google is getting better and better at guessing what searchers are looking for when they type in their – sometimes cryptic – search terms. As such, search intent is becoming more and more important.

If you think search terms are obvious and will come to you as “I want to buy a new car,” think again. Or better yet, ask to read someone’s search history results and you may be surprised to discover everyone has their own search style.

The good news is once you understand why someone is searching for your product or service with a little bit of investigatory work, you can begin to predict their behavior and serve them content to meet their needs.

Here’s how searcher intent can boost your SEO ranking:

What is Searcher Intent?

Search intent is basically the reason someone is browsing the internet. This line of inquiry can start for any number of reasons, including boredom, but fundamentally searcher intent shows a desire to engage with content online. You may think this is your “in.”

Many people focus on SEO with the hopes of locking in sales and overlook the “why.” Searcher intent is the foundation of why someone decides to take action, so understanding why is going to shape your whole strategy.

Few people type in words into Google, land on a website and buy. It may take 5-8 visits, and an extended amount of time learning to trust you before a customer reaches out. However, don’t be put off. Organic traffic is one of the most valuable sources for sales once you get dialed in.

Searcher intent can be broken down into 4 cornerstones:

  • Navigational: these are often overlooked, but searching in the toolbar itself, (simply typing “Facebook”) to land on a specific website is extremely popular, and shows strong intent.
  • Informational: these are the high volume search terms for information such as the weather, news, or that invite people into your funnel via your blog where they can find specific answers.
  • Commercial/transactional: the highly competitive keywords your business wants; these are usually specific service terms like “best car dealer near me,” which show a customer has an intention to purchase, but you don’t know when.
  • Ambiguous: Not all searches are obvious and it’s unclear what the result should be; are they looking for a definition, a service, a tutorial?

Once you determine which one belongs to your website visitor, you can prescribe content for their unique needs. This tailored approach builds brand awareness, trust, and can lead to more sales than simply spewing out content online.

Searcher Intent Can Boost SEO Results

Now that you can identify intentional keywords, it’s time to test them. To get the most objective idea of the search results for a query, make sure you use a private browser window.

A local SERP-checker, such as https://whatsmyserp.com/serp-check can help you get even more objective results, and find out what the results look like in neighboring cities.

Seek to create content that provides a mixture of value, information, service, and products for a well-rounded SEO solution, and be sure to include geo-locational keywords as you go so people in your area can find you first.

Call today to see how we can boost your SEO rankings and help more customers find you at 424-229-2923 or visit us online at www.fzadigital.com/seo/.

Conversational marketing may sound ambiguous, but 79% of customers now use messaging apps to interact with customer service, and 82% reported that an “immediate response” was the most crucial factor in their overall satisfaction.

If your business is one of the 36% online currently using conversational marketing, by leveraging the power of live chat, then you can skip this one. For everyone else, click here to see why live conversation services help forge genuine conversations and increase conversions.

Here are three quick ways conversational marketing will dominate this year:

#1 – Natural Language Search

Robotic phrases are in. Conversational search is in (and yes, that includes trending voice search results too). Google is literally listening to how people ask for digital data and paying close attention to the brands that serve back humanized information.

Search Engine Watch explains:

“Natural language search is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone. These queries can be typed into a search engine, spoken aloud with voice search, or posed as a question to a digital assistant like Siri or Cortana.”

Tip: Make it easy for customers to say yes by researching the keywords they use to find your brand and become popularized by Google.

#2 – AI Vs. Human Chatbots

Humans crave connection; AI chatbots have lost their appeal as humans report being frustrated by the mere prospect of talking to a robot.

Connect live chat enables small businesses to utilize real people to create genuine connections and leverages authentic conversations to boost customer service and increase conversions.

Tip: Customers who visit your website have an intent to purchase. Make it easy for them to say yes by welcoming them as they arrive and opening up a dialogue.

#3 – Social Media Support

Messaging apps help customers reach you from the platforms they feel most comfortable with and cover a range of avenues, including social media, third-party apps, and SMS.

While email marketing still offers great potential, the truth is consumer attention is now on apps, not inboxes. Placing your message where customers will see and engage with it is a no-brainer and a surefire way to see significantly higher open rates and engagement.

Tip: Help customers say yes by troubleshooting customer service on live chat and social media platforms to reduce friction and appear more present (see how we can help!).

What Does Your Service Say About You?

Customers are vocal in their desires to support brands that are backed by real people and who forge genuine connections with their audience. And while it may feel daunting, change can be a welcome and refreshing change of pace for you and your consumers.

It’s no longer enough to check off blogs, SEO and emails from your marketing efforts; customers want you to step up to the plate and craft conversational responses. It’s never been easier or more affordable to provide your customers with a premium customer service experience.

Whatever conversation you decide to spark, Connect 24/7 live chat offers real conversation with real leads, in real time.

Request your free demo to see how Connect 24/7 live chat can meet the demands of your small business today by visiting https://www.fzadigital.com/connect-live-chat/.

Sources

https://searchenginewatch.com/2016/04/12/everything-you-need-to-know-about-natural-language-search-2/
https://www.business2community.com/marketing/does-your-2020-marketing-strategy-include-conversational-marketing-02257726 

When it comes to lead generation, it’s normal to jump the gun and assume it’s all for quick and instant sales, but a truly successful lead generation campaign is a carefully coiffed system that can vet, converse, and finesse your audience into becoming lifelong buyers. 

Social media offers small business owners countless opportunities to put themselves in front of a highly engaged and active audience. In fact, small businesses that use social media see, on average, an increase of 24% in total sales just from simply being active on the platform. 

Lead gen can, for the most part, become highly-targeted and highly-automated, once you go through these quick tips. And could in the long-run, save your business an average of 45% on traditional marketing dollars (with the right agency) thanks to its set-it-and-forget-it success. 

So, if you don’t have a social media strategy, or you’re not using lead gen to incentivize people to your offer, it’s time to buckle up.

 

Did you know FZA Digital has over 1,000 proven accounts that get more leads every single day? Click here to request a free consultation today

#1 – Host a Giveaway

As a rule of thumb: run regular or repeat giveaways if you have an offer, service, or product that is low-cost and easy to fulfill (there are FDA regulated stipulations that if you run a contest, you must adhere to the terms and conditions). Run one-time, high-value giveaways when you want to make a statement and gain traction.

The higher the value offered in a giveaway, the more you can ask from your audience. This is also a great time to partner with different brands or clients who have a similar demographic, so you can double or triple your reach. 

#2 – Offer a Gated Lead Gen 

Popular choices include a short eBook, a one-pager that provides information, value, or a free consultation. The results come from adding a gateway. This requires your audience to give you some personal information, such as their email or an SMS, to get access to the information. 

When publishing a lead gen on social media, you’ll want to consider how people get to their destination as not all platforms want the audience to leave. Customization on social media is key, especially when it comes to the link and call to action!

#3 – Boost View with Live Webinars

Unlike traditional webinars, “going live” on social media is open to everyone and free. Live webinars are super effective for high-ticket offers as you can build trust immediately and answer buyer objections live (or invite them to your email funnel). 

Social media platforms such as YouTube, Facebook, and Instagram actively promote and notify followers when you go live to increase views. This is the creme of the crop for social content so if you are able to go live, even to do a Q&A, you can gain a lot of views quickly.

  • Bonus – The Follow Up 

At the end of the day, even the best lead-gen magnet is only as powerful as the time you take to follow up. Many people forget to read or listen to the information they’ve been given, no matter how incredible or compelling that information was at the moment of interest.

Opening up a doorway into a new conversation with a lead is how relationships begin and much like dating, thoughtful and frequent communication that benefits your prospect, will see them turn from a lead to a loyal and buying customer for life.

 

FZA Digital helps brands dominate online and can help you generate more leads. Click here to request a free consultation today.

  • Sources  
  1. (n.d.). Retrieved from https://www.cloudways.com/blog/social-media-lead-generation/

AI, or Artificial Intelligence, may seem like a dream for the far-off future, but the technology has been available for decades, and chatbots are now communicating all around us. 

In 2016, messaging Apps knocked social media off the top spot with an engaged audience of 4 billion users. Facebook Messenger boasts over 1.3 billion users and is growing in use and functionality at an astonishing rate.

Chatbots are software that can “read” for keywords and provide predetermined responses, but they cannot problem-solve or give an independent answer (that’s AI for you). If you have ever been robocalled, you’ll know within a few seconds of chatting to a bot. 

For those seeking to offer superior customer service, request a free demo now to experience Connect; a 24/7 live chat feature that can scale to your business’s demand. 

The Purpose of Chatbots

Chatbots enable you to automate some of the monotonous, or high-frequency demands in your business to support a stellar customer service experience. 

Each type of chatbot usually has a specific role, and a small business may use one or more to provide a variety of customer service, such as: 

  1. Simple (Scripted) Chatbots: These offer a cut and paste back and forth with your customer and no room for adjustment. 
  2. Intelligent AI Chatbots: These chatbots are taking AI to the next level; ordered a pizza lately or reserved a hotel room? You may be surprised to learn you were dealing with an AI and not a human. 

Many businesses feel the pressure to offset the cost of customer service by installing bots; but what if you could have the best of both worlds?   

There is a third option: 

      3. Human Chatbots: This chatbot platform with human interaction; this middle-ground has a lot to offer. Humans can problem solve and find answers that untrained AI cannot, with the timing and automation of computers.   

FZA Digital is leading the online conversation with Connect, a proprietary online chat technology that enables small business owners to reap the many benefits of chatbots with the transparency that only real humans can provide.   

Like any technology, bugs and glitches do happen, and in those cases, if you rely on AI, you’re going to be without customer support. This might seem ok at first, but wait until the moment during a high-paid Ad campaign like the Superbowl, and you’re SOL. 

How to Provide the Best Customer Experience 

You may be surprised to learn that 24/7 live chat (operated by real humans, in real time) is not as costly to install as you might think, and the expenses can often offset itself via the increase in sales and reduced friction-time in “teaching and training” one or more robots. 

24/7 live chat raises the bar for how humans and AI can perform together and combines the timing and targeting that makes AI great, with the irreplaceable human touch. If you want more leads, more sales, and more raving reviews, 24/7 live chat is the way to go

#1 – Leverage Waiting Times

Just as no one wants to be pounced on immediately upon arrival, a short delay can put your website visitors at ease and allow them to prepare for the conversation while browsing.  

It’s common for an on-page prompt to be time-delayed appropriately with the time that a customer may have questions or be considering leaving the website, to retain their attention and pull them into the conversation. 

#2 – Split Test 

The truth is there’s no way for you to know for sure if a chatbot or a human is the right choice until you try it out. Split testing enables you to see how customers respond to specific changes like adding a live chat feature and enables you to measure any reactions.  

Once installed, continue to test. You can try different automated flows, different responses and see what works for your customers. Pretty soon, you’ll see what works and be able to duplicate those efforts more widely across the board. 

#3 – Finding Balance in Your Business  

Depending 100% on AI is never a great idea. While it may seem trendy, you run the risk of being left out in the cold if there be a technical error, and your customers may feel they aren’t getting the attention they deserve if things go sour. 

Thankfully, finding the sweet spot has never been easier thanks to Connect 24/7 live chat, which enables small business owners to find the right tone for their customer service; best of all, it’s quick and easy to use, can be installed on any website, and won’t slow you down. 

 

For more information on Connect’s 24/7 live chat features, or to schedule a free demo, please visit https://www.fzadigital.com/connect-live-chat/

Sources  

 

  1. (n.d.). Retrieved from https://www.hubspot.com/marketing-statistics 
  2. (n.d.). Retrieved from https://www.comm100.com/resources/report/chatbot-statistics/ 

 

 

24/7 Live Chat: Real People. Real Leads. Real Time.

LAKELAND, FL, UNITED STATES, March 1, 2020 /EINPresswire.com/ — FZA Digital, LLC debuts Connect, a human-operated 24/7 live chat service. Connect is powered by real people in real time to leverage real results and enables small business owners the opportunity to host authentic conversations that can elevate the customer service experience and increase sales.

Ed Barton, CEO, shared, “While AI is getting better, a pure bot solution will not give the response necessary when dealing with complex sales processes or situations. Connect allows for live chat functionality or co-chat features to support the customer quickly and authentically; Connect works on any website, in any industry, and can be tailored with your branding to drive your desired outcome.”

Whether you’re a solopreneur, a growing small business or a full-scale national enterprise, Connect 24/7 live chat offers a golden opportunity to increase sales and drive conversions; all without compromising the integrity that may come from automating your customer relationships.

“As humans, we instinctively know when we are talking to a chatbot. Nuance in language can lead to the frustrating back and forth while an ‘AI’ tries to figure out what a customer is trying to find out. Unlike AI, humans will continue to have a unique advantage for many years to come,” added Alex Papadopulos, CTO.

In addition to providing concierge-style, premium customer service, Connect offers a unique opportunity to forge a one-on-one connection with interested customers at the moment of interest. Whether it’s 10 pm or 3 am, Connect 24/7 live chat hosts are ready and capable of closing, giving you more time to do what you love.

About FZA Digital, LLC:

FZA Digital, LLC is a full-service, progressive digital marketing services provider. For more information on Connect 24/7 live chat services, or to schedule a free demo, please visit: https://www.fzadigital.com/connect-live-chat/, or contact FZA Digital, LLC directly at https://www.fzadigital.com/contact-us/

FZA Digital, LLC
Crystel Raines
+1 214-729-3411
email us here