5 SEO tips for image optimization

Five SEO Tips for Image Optimization

Unoptimized images can throttle your website’s loading speeds and drive customers away from your business. A staggering 45.4 percent of people say they are less likely to purchase items from slow-loading sites.

The drawbacks of unoptimized images don’t end there, though. They may also hurt your search engine ranking and decrease your website’s organic visitor numbers.

If you would like to keep your customers happy and maximize your online sales, you’ll need to optimize your images. Here’s how:

1. Select the Right Format

Almost all images on the web use one of the following formats:

  • JPG
  • PNG
  • GIF

When adding product pictures and other images to your website, take some time to decide which option is best.

In most cases, the JPG format is the right choice. This file type is typically easy to compress, which leads to high-quality images and small file sizes.

However, if you want an image that won’t degrade during re-saves, a PNG file might be a better option. The tradeoff: PNG files are generally quite a bit larger than JPGs, though.

For thumbnails and decorative images, you might want to consider using a GIF. This format produces manageable file sizes and supports animation.

2. Compress Your Images

Large pictures will slow down your website. Compress your images before uploading them if you want pages to load quickly.

To compress an image on a Windows computer, follow these steps:

  1. Right-click on the image you want to compress.
  2. Select “Open with” > “Photos”.
  3. Click “…” in the top right corner.
  4. Select “Resize.”
  5. Choose a size.
  6. Save your compressed image.

Be sure to avoid over-compressing your images. If you push your pictures too far, they may look pixelated and discolored on your website.

3. Use Descriptive File Names

When uploading images to your website, it can be tempting to use default generic file names like: 

  • IMAGE001.jpg
  • DSC0558.png, or
  • SitePic236.gif

However, if you want to maximize your online sales, it’s generally better to use titles that describe the contents of the image, such as:

  • Blue2022HondaAccord.jpg
  • Collision-Center-Exterior.png, or
  • FinanceDepartmentStaff.gif

These descriptive file names will make it easier for search engines to gain an understanding of the contents of your company’s site. As a result, your rankings will increase, and you’ll attract more organic visitors.

4. Add Appropriate Alt Attributes

Alt attributes provide alternative information about an image if it does not render or the user is otherwise unable to view it. They are also used to improve web accessibility for the visually impaired.

Whenever you upload an image to your website, add an appropriate alt attribute. It is generally best practice to:

  • Be Descriptive: As with file names, your alt text should describe the contents of the image. Use model names or stock numbers where possible.
  • Keep it Short: Your alt text should be as concise as possible. One or two sentences will usually suffice.
  • Avoid Keyword-Stuffing: Insert keywords into your alt attributes in a natural way. Google may penalize you for keyword-stuffing.

Taking the time to add alt attributes to your images will boost your search engine ranking. It will also show the visually impaired community you care about them and their business.

5. Use an Image Sitemap

An image sitemap is a guide search engine algorithms can use to find and review all the pictures on your website. It can help you improve both your ranking and your visibility on Google and Bing.

You can create an image sitemap in minutes using the free automated tool from MySitemapGenerator.

You can submit your image sitemap to Google by following these steps:

  1. Log into the Google Search Console.
  2. Click “Index” in the left navigation pane.
  3. Select “Sitemaps.”
  4. Paste your sitemap URL into the box marked “Add a New Sitemap.”
  5. Click “Submit.”

Once you have submitted your image sitemap to Google, it will verify the data, and its crawlers will begin reviewing your images. This process can take anywhere from a couple of days to a few weeks.

Need Help Optimizing Your Site? Contact FZA Digital Today!

Whether you need help optimizing images or any other aspect of your company’s website, you can count on the experts at FZA Digital. We have been building state-of-the-art, high-converting websites for years, so we know what it takes to climb to the top of the Google rankings.

To find out how we can help your organization, all you need to do is give us a call at (424) 232-0810 or fill in our short online contact form. Our friendly representatives will be more than happy to answer all your questions! 

How to Write SEO-Friendly Meta Descriptions

Hoping  improve your website’s search engine rankings? If so, you might publish more targeted content, build backlinks, or increase your loading speeds. However, if you want to achieve the best results, you should also add an SEO-friendly meta description to every page.

What Are Meta Descriptions? 

Meta descriptions are HTML tags that provide summaries of web pages to search engines and their users. They appear beneath page titles in search engine results pages (SERPs).

Meta Description Example

Well-written meta descriptions can boost your site’s click-through rate (or CTR), which can positively impact your ability to rank on Google and Bing.

Tips for Writing SEO-Friendly Meta Descriptions 

The FZA Digital team recommends following these five tips when writing meta descriptions for your company’s website:

1. Keep it Brief

When writing a meta description, it can be tempting to go into great detail about your organization and its products. However, if you do so, Google is likely to truncate your message on its results pages, which could potentially remove critical details about your webpage. 

If you want to make sure users can read your entire meta description, keep them short and succinct. We suggest keeping your descriptions between 120 and 165 characters.

2. Be Detailed

Your meta description is your opportunity to entice Google and Bing users to visit your webpage. As such, avoid using generic and uninformative descriptions like:

  • “ABC Motors: Your local auto dealership.”
  • “For all your plumbing needs, contact Smith and Sons, LLC.”
  • “Call the Jones Law Firm for help after your accident.”

Instead, write descriptions that tell users more about your company and its products or services, such as:

  • “Are you in the market for a new or used Toyota? Visit the ABC Motors showroom in Atlanta today! We offer a wide range of financing options.”
  • “Whether you need your sink unclogged or a new shower installed, you can count on Smith and Sons, LLC, in Seattle. Call us today for a free estimate!”
  • “Injured in a car crash or workplace accident in NYC? The Jones Law Firm may be able to help you recover compensation. Call us today to schedule a free consultation.”

These detailed descriptions are much more likely to result in clicks than their generic counterparts.

3. Include Figures and Statistics

Nothing catches the eye of Google users quite like figures and statistics. Include them in your descriptions where possible. 

The following sentences are excellent examples of how you can integrate figures and statistics into your messages:

  • “We offer a 10-year / 100,000-mile warranty on all new cars!”
  • “We’ve helped clients recover more than $100 million in damages!”
  • “Drive home in a new truck for as little as $100 per month!”
  • “Our products last 40 percent longer than the competition!”

You must ensure any figures or statistics you include in your descriptions are accurate. Misleading statements can land you in trouble with Google and harm your search engine rankings.

4. Avoid Duplication

Writing meta descriptions can be a somewhat tedious task. However, you should resist the urge to use the same message on all of your pages.

Duplicate meta descriptions are unlikely to entice users to visit your site. As a result, your click-through rate and search engine rankings may fall.

If Google notices duplicate meta descriptions, it may decide to penalize your website. Should this nightmare scenario occur, your website will plummet down the search engine rankings.

5. Include a Call to Action

You don’t want Google users to read your meta descriptions and move on. You want them to call you, visit your website, or take some other action.

Including one of these calls to action in your meta descriptions is the best way to ensure they follow the right procedure:

  •  “Visit our website to learn more!”
  • “Give us a call today to set up a free consultation!”
  • “Contact our team to schedule your free estimate!”

It is recommended to put your call to action at the end of your description.

Need Help? Contact the SEO Experts at FZA Digital Today! 

If you need help writing meta descriptions for your website, please do not hesitate to get in touch with FZA Digital. We have been helping companies throughout North America climb the search engine rankings for years, and we would love to do the same for you. 

To speak with a member of our team, all you need to do is fill out our brief online contact form or give us a call at (424) 232-0810.