The 10 Most Valuable Local Listing Directories
Do you want to drive more sales online? If so, you need to list your company in a variety of local directories and optimize your local SEO. Local listings offer a range of benefits to your organization, including:
- Improved visibility in local searches on Google and Bing
- Increased traffic to your website and your storefront, and
- The opportunity to gather reviews and feedback from customers.
For most companies, the following online directories deliver the best local SEO results:
1. Google Business Profile
Google Business Profile (formerly Google My Business) is a tool that gives you the ability to control the way your company appears on Google Maps and Google Search. Your listing can include information such as:
- Your business address
- Photos of your storefront
- Your phone number, and
- Your hours of operation
You can even use Google Business Profile to respond to messages from interested shoppers!
For tips on how to boost your Google Business Profile, watch this video!
When Americans want to find a nearby restaurant, collision center, medical clinic, or hair salon, they often turn to Yelp. More than 30 million people have the Yelp app installed on their phones and tablets.
A 2016 Harvard Business School study found a one-star increase in Yelp rating can increase a restaurant’s revenues by up to nine percent.
With almost three billion monthly active users, Facebook is one of the most popular platforms in the world.
By creating a Page, you can share pictures or videos, promote products, and provide interested shoppers with key information about your company. You can even use Facebook’s analytics to learn more about the demographics of your customers.
Foursquare is an app designed to make it easy for people to find things to do and places to visit in their area. It has more than 50 million monthly active users and is particularly popular in large cities like New York, Los Angeles, and Chicago.
Businesses that list with Foursquare can entice users to visit their location by offering deals and discounts.
5. The Yellow Pages
The Yellow Pages is one of the oldest business directories in the world, and its website and app still attract over 60 million users each month.
Listings in the Yellow Pages include information such as phone numbers, addresses, and hours of operation. It also has a reviews system that allows users to rate businesses based on factors like atmosphere, expertise, and service.
Superpages is a business directory owned by Thryv Holdings; the same company that publishes the Yellow Pages.
Though it is not quite as popular as its sister publication, millions of people use the Superpages website to find plumbers, auto dealerships, and lawyers every year. Listing your business in this directory will boost your search engine rankings and drive more customers through your doors.
7. Better Business Bureau
The Better Business Bureau has been connecting customers with reputable companies for more than 100 years. Its website, BBB.org, attracts more than 10 million visitors every month.
Listing your business on this directory won’t just improve your search engine rankings and make your website more visible online. It will also show shoppers they can trust your organization.
That boost to your reputation is sure to result in an uptick in sales!
Nextdoor began its life as a social networking website to connect people with their neighbors. In the past few years, however, it has transformed into a highly valuable business directory.
Almost a third of US households are on Nextdoor. Its app has 100 million monthly active users – 67 percent of whom regularly recommend businesses to their neighbors.
If you list your company on Nextdoor and create a Business Post, every user within two miles of your location will receive a notification in their feed.
Angi (formerly known as Angie’s List) is a directory designed to connect American homeowners with trusted plumbers, electricians, roofers, and other home service providers.
The site has more than 700 service categories and boasts over 6 million monthly users.
If you list your business on Angi, you can showcase your work and receive quote requests from homeowners who may need your services.
10. Bing Places
Bing is the default search engine on Internet Explorer and Edge. If you’d like to make it easy for the millions of people who use these browsers to find your business, you’ll need to list it on Bing Places.
Like Google My Business, Bing Places allows you to share key information about your company and its products or services. You can even attach up to 100 photos to your listing.
List Your Business Today with FZA Digital
Don’t have the time to list your business on these online directories? The FZA Digital team can help! With our FastListings tool, we can add your company to more than 100 of the world’s most popular directories in as little as a few days. Our program will then lock down your info and push updates as needed.
To learn more about FastListings, just give us a call at (424) 232-0728 or contact us online!