The 10 Most Valuable Local Listing Directories

Do you want to drive more sales online? If so, you need to list your company in a variety of local directories and optimize your local SEO. Local listings offer a range of benefits to your organization, including:

  • Improved visibility in local searches on Google and Bing
  • Increased traffic to your website and your storefront, and
  • The opportunity to gather reviews and feedback from customers.

For most companies, the following online directories deliver the best local SEO results:

1. Google Business Profile

Google Business Profile (formerly Google My Business) is a tool that gives you the ability to control the way your company appears on Google Maps and Google Search. Your listing can include information such as:

  • Your business address
  • Photos of your storefront
  • Your phone number, and
  • Your hours of operation

You can even use Google Business Profile to respond to messages from interested shoppers!

For tips on how to boost your Google Business Profile, watch this video!

2. Yelp

When Americans want to find a nearby restaurant, collision center, medical clinic, or hair salon, they often turn to Yelp. More than 30 million people have the Yelp app installed on their phones and tablets.

A 2016 Harvard Business School study found a one-star increase in Yelp rating can increase a restaurant’s revenues by up to nine percent.

3. Facebook

With almost three billion monthly active users, Facebook is one of the most popular platforms in the world.

By creating a Page, you can share pictures or videos, promote products, and provide interested shoppers with key information about your company. You can even use Facebook’s analytics to learn more about the demographics of your customers.

4. Foursquare

Foursquare is an app designed to make it easy for people to find things to do and places to visit in their area. It has more than 50 million monthly active users and is particularly popular in large cities like New York, Los Angeles, and Chicago.

Businesses that list with Foursquare can entice users to visit their location by offering deals and discounts.

5. The Yellow Pages

The Yellow Pages is one of the oldest business directories in the world, and its website and app still attract over 60 million users each month.

Listings in the Yellow Pages include information such as phone numbers, addresses, and hours of operation. It also has a reviews system that allows users to rate businesses based on factors like atmosphere, expertise, and service.

6. Superpages

Superpages is a business directory owned by Thryv Holdings; the same company that publishes the Yellow Pages.

Though it is not quite as popular as its sister publication, millions of people use the Superpages website to find plumbers, auto dealerships, and lawyers every year. Listing your business in this directory will boost your search engine rankings and drive more customers through your doors.

7. Better Business Bureau

The Better Business Bureau has been connecting customers with reputable companies for more than 100 years. Its website, BBB.org, attracts more than 10 million visitors every month.

Listing your business on this directory won’t just improve your search engine rankings and make your website more visible online. It will also show shoppers they can trust your organization.

That boost to your reputation is sure to result in an uptick in sales! 

8. Nextdoor

Nextdoor began its life as a social networking website to connect people with their neighbors. In the past few years, however, it has transformed into a highly valuable business directory.

Almost a third of US households are on Nextdoor. Its app has 100 million monthly active users – 67 percent of whom regularly recommend businesses to their neighbors. 

If you list your company on Nextdoor and create a Business Post, every user within two miles of your location will receive a notification in their feed.

9. Angi

Angi (formerly known as Angie’s List) is a directory designed to connect American homeowners with trusted plumbers, electricians, roofers, and other home service providers.

The site has more than 700 service categories and boasts over 6 million monthly users.

If you list your business on Angi, you can showcase your work and receive quote requests from homeowners who may need your services.

10. Bing Places

Bing is the default search engine on Internet Explorer and Edge. If you’d like to make it easy for the millions of people who use these browsers to find your business, you’ll need to list it on Bing Places.

Like Google My Business, Bing Places allows you to share key information about your company and its products or services. You can even attach up to 100 photos to your listing.

List Your Business Today with FZA Digital

Don’t have the time to list your business on these online directories? The FZA Digital team can help! With our FastListings tool, we can add your company to more than 100 of the world’s most popular directories in as little as a few days. Our program will then lock down your info and push updates as needed.

To learn more about FastListings, just give us a call at (424) 232-0728 or contact us online!

Do you want to make it easier for the people of your city to find your small business? Then it is crucial for you to optimize your website for local SEO.

General search engine optimization strategies show Google that you sell a specific product or offer particular services. Local SEO, on the other hand, tells search engines you market your products in your city – making you more visible to people who are ready to buy today.

These techniques are some of the most effective ways of optimizing your company’s site for local SEO:

Add Location-Specific Metadata

When deciding whether or not to show your company’s website in search results, Google’s algorithms don’t just scan the content of your webpages. They also pay attention to the title tags and meta descriptions you add to each page.

Your metadata must be location-specific if you want your site to appear in local search results. Title tags should usually follow a [City + Page Name] – [Company Name] format and be less than 65 characters. Following this formula is likely to leave you with titles like:

  • New York Divorce Attorney – Smith & Associates, LLC
  • Atlanta Preowned Cars – ABC Automotive
  • Miami Emergency Plumber – Speedy Services
  • Boston Roof Repair – XYZ Contractors

Your meta descriptions should outline the products and services you offer to the people of your city. They must be unique and should typically come in at less than 155 characters. The most effective descriptions look a little like this:

  • “When you need an experienced New York divorce attorney to help you separate from your spouse, you can count on Smith & Associates, LLC.”
  • “ABC Automotive offers affordable preowned cars to the people of Atlanta. Visit our showroom today to arrange a test drive.”
  • “Do you need an emergency plumber in Miami to help you with your leaky sink or clogged toilet? Speedy Services is available to assist right now.”

Adding a location-specific title tag and meta description to a page usually takes less than a minute, but it can have a sizable effect on the number of locals that visit your website.

Claim Your Google My Business Listing

When optimizing your company’s website for local SEO, it can be tempting to focus entirely on making updates and additions to the site itself. Should you choose to follow this path, however, you will fail to perform one of the most important aspects of the optimization process: claiming your Google My Business listing.

Google uses My Business listings to figure out what to show to users who look for products and services in their city or region. When you claim your listing (and verify your information), you can make it much more likely that Google will add you to its local 3-pack.

To claim your Google My Business listing, you must follow these steps:

  1. Sign in to Google My Business
  2. Log in to your Google account or create a new one
  3. Enter your business address
  4. Decide how to display your business on Google Maps
  5. Search for and select a category for your business
  6. Enter your company’s phone number and website URL
  7. Select a verification option and complete the process

When claiming your business, make sure the address and contact info on your website matches the details you provide to Google. If there are any differences, Google may not feel comfortable directing customers to your company.

Apply Local Business Schema to Your Website

Before you conclude your optimization efforts, it would be smart to add local business schema to every page of your website. This code will not be visible to people who visit your site, but it will make it easier for search engines to identify your business and the products or services it provides to local residents.

Once you have added local business schema to your site, you may also consider applying product and/or service schema. This code helps Google and other search engines gain a deeper understanding of the products or services you offer. By giving them this information, you make it more likely that they will choose to send customers to your site instead of your local competitor whose business model they do not fully comprehend.

Need Help Optimizing Your Website? Contact the Experts at FZA Digital

Do you need some help adding a schema to your website or claiming your Google My Business listings? If so, you have come to the right place. FZA Digital has been helping local companies to thrive online for many years – and we would be more than happy to offer our services to you.

To get in touch with a member of our experienced digital marketing team, all you need to do is give us a call at (424) 229-2923 or fill out our online contact form. We look forward to working with you!