Digital Marketing Tips for Sales Events

Digital Marketing Tips for Sales Events

Does your dealership have a sales event coming up? If so, failing to promote it correctly may result in disappointing sales figures. 

Luckily, marketing a sales event isn’t difficult. Just follow these four simple tips and you are sure to enjoy some impressive results:

1. Announce the Event on Local Directories

The majority of people who will attend your sales event live within an hour of your dealership. As such, you should focus your early marketing efforts on local directories such as:

  • Google Business Profile
  • Bing Places
  • Yelp, and
  • Nextdoor

These directories allow you to announce the details of your event to the residents of your city, luring more local business and foot traffic.

It’s possible to make these announcement posts manually. However, this can be very time-consuming. If you want to make the process easier, we recommend using FastListings! You can update hundreds of listings in a matter of moments. Check it out!

2. Generate Buzz on Social Media

Once you have announced your sales event on a selection of local directories, it is time to begin creating some buzz on social media platforms like Facebook, Twitter, and Instagram.

The best ways to generate excitement include:

  • Going live to answer customer questions about the event
  • Posting pictures of the vehicles that will go on sale, and
  • Creating videos that discuss the main features of your cars.

It’s generally best to begin promoting your sales event at least a few weeks in advance. If you leave it too late, prospective buyers may have already scheduled other activities for the day (or days) of your sale.

FZA Digital recommends posting to your dealership’s social media accounts at least a few times a week for best results. 

3. Discuss Your Deals in a Blog

Many shoppers will be excited about the mere prospect of a sales event. However, some of your customers will want more details before they commit to driving to your showroom.

Posting a blog to your dealership’s website is undoubtedly the best way to provide them with the information they need. This blog should include:

  • The date of your sales event
  • The location of your showroom
  • Pictures of the vehicles that will be on sale, and
  • A description of your biggest deals or promotions

When writing your blog, keep the following tips in mind:

  • Keep It Short: Nobody wants to read a huge wall of text.
  • Use Headers: They make it easier for readers to find the info they need.
  • Triple-Check Your Spelling: Small mistakes can confuse readers and make your dealership look silly.
  • Include Links: They can guide readers to more info about your cars.

To learn more about writing engaging blogs, check out this FZA Digital blog

4. Drive People to Your Site with PPC Ads

If you want to drive customers to your showroom, you must first direct them to your website. One of the best ways to achieve this goal is by running a PPC campaign on a platform such as:

  • Facebook
  • Google Ads
  • YouTube

Your ads should not send users to your homepage, however. Instead, they should direct people to a purpose-built landing page. Your landing page should contain:

  • The date and location of your sales event
  • A description of your deals and promotions
  • Frequently asked questions about the sales event
  • Pictures and videos of the cars that will go on sale, and
  • A form visitors can use to register their interest in the sale

You could also update callout extensions for existing PPC campaigns to generate leads and draw attention to your sales event.

The FZA Digital team recommends paying close attention to the performance of your landing page during the first few days of your PPC campaign. If you find you are not converting as many users as you would like, you may need to make some alterations to your copy or your layout.

Need Help Marketing Your Dealership? Contact the Experts at FZA Digital Today!

Do you need help marketing your next sales event? If so, please do not hesitate to reach out to the experts at FZA Digital. We’ve been helping auto dealerships drive sales and generate leads online for years, and we’d love to add your name to our long list of satisfied clients! 

To speak with a member of our team, all you need to do is give us a call at (424) 232-0810 or fill in our short contact form. We look forward to working with you! 

[Video] How To Market and Promote Car Dealership Events

Watch our YouTube video on “How To Market and Promote Car Dealership Events”!

Three Reasons to Use Memes in Your Marketing

Three Reasons to Use Memes in Your Marketing

Have you been searching for a way to take your company’s marketing game to the next level? If so, you may want to think about creating memes for your social media followers. Here’s why:

1. Memes Are Highly Shareable 

When you post content to your social media pages, you want your followers to share it with their friends and family members.

The chances of a person hitting the share button on an uninteresting video or a lengthy industry report are low. However, the odds of users sharing a meme are much higher.

Recent data shows 55 percent of 13 to 35 year-olds send memes to their friends every week. 30 percent of social media users in that age range share memes every single day.

Put simply, there is no better way to generate shares than posting memes to your Facebook and Instagram pages. 

2. Memes Make Your Company Seem More Relatable

It’s possible to build a large community of users who love your company’s products or services on platforms like Facebook and Instagram. However, posting only salesy content to your pages will make this an uphill climb.

If you want to build a community on social media, you’ll need to engage with your audience, and make your company feel more relatable. Memes will help you achieve this goal by showing your business has a fun sense of humor and doesn’t take itself too seriously.

Over time, if you can consistently create high-quality memes, users will begin looking forward to seeing your posts appear in their feeds.

3. Memes Are Cheap and Easy to Create

Facebook videos are an incredibly effective way to generate leads for your business. However, they can take hundreds of dollars and dozens of hours to create.

If you want to drive sales online, but don’t have the resources to make a video, memes are an excellent option. You can quickly create a meme for free using any of the following tools:

  1. Filmora Meme Maker
  2. QuickMeme
  3. Imgur Meme Generator
  4. Make a Meme
  5. Adobe Meme Maker

These five meme-making tools are simple to use and require little to no prior graphic design knowledge.

How to Create Memes for Your Followers

The benefits of using memes in your marketing are clear. But how can you create memes your followers will like and share? The FZA Digital team recommends following these five tips:

  1. Tailor the Meme to Your Audience: Do your social media followers prefer crude, edgy jokes, or something a bit more sophisticated? If you want to generate engagement, you will need to ensure your meme is a good match for their sense of humor.
  2. Pick a Hot Meme: If you want to maximize results, try to use a meme that is currently popular with your audience. You can find out which memes are hot right now by visiting forums and monitoring your competitors’ pages.
  3. Understand the Meme: Using a meme incorrectly can make your company seem out of touch. Use the Know Your Meme database to research your meme before posting.
  4. Triple-Check Your Spelling: When creating a meme, it can be easy to make spelling and grammar mistakes. Avoid the embarrassment of being corrected in the comments by triple-checking your work before hitting the post button.
  5. Consult with Your Colleagues: Can’t decide if your meme is funny? Show it to some of your colleagues. Their feedback can help you make improvements.

It’s also crucial to take your time when creating memes for your followers. A meme you spent an hour perfecting is likely to deliver better results than one you threw together in five minutes.

Need Marketing Help? Contact the Experts at FZA Digital Today!

Whether you need help creating memes for your Facebook followers or optimizing your website for voice search, you can rely on the team at FZA Digital. Our experienced marketers have been helping companies like yours generate leads and drive sales online for years, and we are ready to go to work for you.

To speak with one of our representatives and learn more about our services, all you need to do is pick up the phone and give us a call at (424) 232-0810 or fill in our short online contact form. We look forward to hearing from you! 

Do you want your dealership’s website to drive more sales and generate more leads? If so, you may want to consider installing a callback widget.

What is a Callback Widget?

A callback widget is a tool you can add to your website that allows users to request a phone call from one of your team members. It typically asks users to provide basic information such as:

  • Their name
  • Their phone number, and
  • Their reason for requesting a call

Callback widgets are generally easy to install. In most cases, they do not require any substantial changes to your website.

The Benefits of Callback Widgets

There are lots of reasons why you should install a callback widget on your dealership’s website, such as:

More Leads

Every month, hundreds if not thousands of users visit your website. They do so to find out more about your vehicles. This is usually the first step in a customers car buying journey. What do they do when they have a question your site doesn’t answer?

They leave. Some turn to trusted industry sources like Kelley Blue Book or Autotrader. Others seek information from your competitors.  If they are in a purchasing mode, and not just researching then they may want to speak with a representative to ask questions, schedule a test drive, or more. Prevent them from leaving, and make it extremely simple for them to contact you. Callback widgets help you do just that.

Once you add the widget to your site, shoppers can simply click to give them a call to answer their questions. No need to look elsewhere.  This process makes life easier for users and helps you turn lost customers into warm leads.

The Opportunity to Up-Sell

The primary objective of a callback widget is to get prospective buyers on the phone with your salespeople. These calls are an excellent opportunity for your team to learn more about the customer’s needs.

For example, a shopper might request a call to ask some questions about the safety features in the 2017 Toyota Camry. However, while speaking to your salesperson, they might reveal they need financing or want to buy an extended warranty.  Your salesperson can use this information to up-sell the buyer, increasing the revenue your dealership generates from the sale of the Camry.

Enhanced Customer Experience

Callback widgets aren’t just great tools for generating leads and boosting your dealership’s revenue. Buyers also love them because they give them the ability to:

  • Learn more about products without needing to trawl the web
  • Speak to representatives without having to wait on hold, and
  • Arrange phone calls for a time that fits into their busy schedule

With so many benefits, it’s no surprise, 61 percent of users found click-to-call tools very or extremely important in a recent Google study.

Fast Ring – A Callback Widget from fusionZONE

Now that you know a bit more about the benefits of callback widgets, you might be about to begin searching for the right one for your website. If so, you’re in luck. You have already come to the right place.

The FastRing tool from fusionZONE is the perfect callback widget for your dealership. It includes an administrative portal with 24/7 access to your call data. FastRing offers tons of exciting features you and your customers will love, such as:

  • Call Routing: Ring one agent, or a group of agents
  • Keep Your Phone Number: No need to display random phone numbers to your customers.
  • Real-Time Statistics: See what’s going on in your business right now
  • Source Control: Add new sources whenever you need to

With all the features offered in FastRing, there’s simply no reason to look at any other callback widget.

Contact fusionZONE Today to Add FastRing to Your Website

Would you like to learn more about how fusionZONE’s callback widget can take your dealership to the next level? If so, please do not hesitate to give us a call at (424) 232-0728 or contact us online. We’ll be happy to answer your questions and provide you with all the info you need to know!

Did you know that Facebook has more than 2.7 billion monthly users? For Instagram, this number is almost 1.2 billion. Meanwhile, platforms such as Pinterest, Twitter, and Snapchat have more than 350 million visitors.

Social media users love to spend their time chatting with friends, sharing photos, and watching videos, but it’s not all they do. GlobalWebIndex statistics show that 54 percent of browsers also use social media to research new products and services.

With this information in mind, you might wonder how your company can use social media marketing to generate leads and drive sales. Luckily, the FZA Digital team is here to point you in the right direction.

Optimize Your Profiles

How easy is it for Facebook and Instagram users to find your contact info on your profile? To successfully generate leads on social media, you should ensure this process takes no longer than a couple of seconds.

If it takes too long, optimize your profiles. This usually involves adding the following details to your bio:

  • Phone number
  • Email address
  • Business hours
  • Physical address and/or directions
  • Website link

You can even add a prominent “Sign Up” button to your Facebook page to take your lead generation to the next level.

Create Sleek, User-Friendly Landing Pages

When users click from your company’s social media profiles to your site, are they directed to a well-organized landing page with clear instructions on the next steps in the purchasing process? Or do they go to a cluttered and confusing page that offers them no next step?

If your landing page falls into the latter category, you are likely to notice an increased bounce rate and many users leaving your site without converting into leads. If so, you can correct this issue by creating a page with the following vital elements:

  • A main headline
  • A unique selling point
  • A breakdown of your products or services
  • Pictures of your products or services
  • A closing argument
  • A clear and compelling call to action

Better landing pages lead to better traffic, period.

Publish and Share Engaging Blog Content

You need a compelling hook to get Facebook or Instagram users to visit your company’s site and convert into leads. Publishing appealing content on your blog and sharing it on your social media pages is one way to accomplish this.

When writing blog posts, keep these tips in mind:

  • Make sure your headline is informative and attention-grabbing
  • Use plenty of images to enhance and break up your post
  • Write in short paragraphs and use bullet points to help with readability
  • Revise your post and check for errors before publishing

It is also essential that you include a brief call to action at the end of your blog. This element is what turns your readers into leads.

Offer Generous Incentives

When trying to generate leads on social media, it is always a good idea to offer your audience a little something in exchange for reaching out to you. Depending on the nature of your business, you could give them incentives like:

  • Free products
  • Tickets to a show or sporting event
  • Entry into a raffle or prize draw
  • Gift cards

In most cases, you should be able to mail or email their incentive to them. However, if you want to try to sell your products to them in person, it may make more sense to have them pick it up at your store.

Create Effective Social Media Lead Ads 

Consider lead ads on Facebook if you want to give your lead-generation efforts a boost. The leads collected through these ads can sync to your customer management system, making it easy for your sales team to follow up with them.

To create a lead ad on Facebook, all you have to do is:

  1. Log into your account
  2. Visit the Ads Manager page
  3. Click the “Create” button
  4. Select “Lead Generation” as your objective
  5. Choose your audience, budget, and schedule
  6. Select your ad format
  7. Add a headline and copy
  8. Select “Organic Leads” under the “Settings” tab
  9. Click “Finish,” review your ad, and hit “Confirm” to publish

Never forget why you are running ads. If you are struggling with awareness, you might want to focus your efforts there before launching your lead-gen ads, since they can be a little pricey.

Need Some Help? Contact FZA Digital Today

Though generating leads using social media can be highly effective, it can also be quite time-consuming. Luckily, the knowledgeable marketing team at FZA Digital is always available to assist.

Our social media experts have spent many years helping businesses from every corner of the U.S. turn Facebook users into leads, and we would be happy to do the same for you. To speak to a member of our team, give us a call at (424) 229-2923 or contact us online.

The more customers you can bring to your doors, the more sales you are likely to close. More leads means more sales. This maxim is true whether you run an auto dealership or a shoe store.

How can you boost the amount of foot traffic your business receives? For many organizations, Google Ads has proven to be a powerful tool.

But how do you convert those digital leads into foot traffic? FZA Digital recommends following these five tips:

1. Use Location-Targeting

When running a PPC (or pay-per-click) campaign to drive users to a physical store, it is vital to use location-targeting on all your ads. Doing so will ensure Google only shows your ads to users who can feasibly visit you.

Before launching your ad campaign, take some time to consider how far customers are willing to drive to get to your shop. If, for instance, you sell smoothies, they may not want to travel any further than 20 minutes. However, if you sell cars, they could happily drive for more than an hour to get to your location.

Once you select a region or a ZIP code you want to target, all you need to do is enter it into the “Targeting and Audiences” section of the ad creation wizard and start your campaign. Google will take care of the rest.

2. Add a Location Extension to Your Ads

If you want to drive customers to your store, you must make it as easy as possible for them to find it. You can help by adding a location extension to all your PPC ads.

This helpful tool shows your company’s address within the ad, making it a breeze for buyers to pull up your store on a map and get directions straight to your shop.

You can add a location extension to your Google ads by:

  1. Logging into your Google Ads account
  2. Selecting the “Ads & Extensions” tab
  3. Opening the “Extensions” section
  4. Clicking the “Create Ad Extension” button
  5. Choosing “Location Extension” from the drop-down menu
  6. Confirming your address, and
  7. Saving your extension

If you follow these simple steps, your address should appear on your PPC ads almost immediately.

3. Optimize the Scheduling of Your Ads

When do customers most frequently need to visit your store? If you run a coffee shop, mornings and lunchtimes are probably your busiest times. If you run a car dealership, however, evenings and weekends might be your sweet spot.

If you would like to make the most of your Google Ads budget, you should try to schedule your PPC campaigns to run before and during your busiest hours. Marketing professionals refer to this practice as “dayparting”.

Scheduling your ads in this way offers two main benefits:

  1. Your customers will see your ads when they are ready to buy, not hours or days earlier.
  2. You won’t waste money advertising to users who have an immediate need while your store is closed.

Dayparting is not an exact science. You may need to make a few changes to your ad schedules before finding the optimal solution.

4. Add a Promotion Extension to your Ads

Offering a discount or free gift is one of the best ways to drive customers to your storefront. You can tell Google users all about your latest deals by adding a promotion extension to your PPC ads.

You can add this information to your ads by:

  1. Signing into your Google Ads account
  2. Choosing the “Ads & Extensions” tab
  3. Opening the “Extensions” section
  4. Clicking the “Create Ad Extension” button
  5. Selecting “Promotion Extension” from the menu
  6. Entering the details of your deal, and
  7. Saving your extension

When you finish taking these steps, the details of your latest promotions will show beneath the content of your PPC ads. If your deal is attractive, it won’t be long before customers start flooding your store!

5. Add a Click-to-Message Extension to Your Ads

Before visiting your store, Google users are likely to have many questions about your products, services, and availability, such as:

  • “Do you have space for a party of 16?”
  • “Will you have time to service my car on Tuesday at 4:00?”
  • “Do you offer military discounts?”
  • “Is your product suitable for use outdoors?”

If you want them to come to your location, you need to find a way to give them the answers they require as quickly as possible. The best way to do so is to add a click-to-message extension to your Google PPC ads.

Including this feature in your ads will allow users to tap a button and send you a quick text. You can then provide them with their information in just a few short minutes.

If they are pleased with your answer, you will most likely see them at your store before too long!

Want Some Assistance? Contact the FZA Digital Team Today

At FZA Digital, we have been helping companies manage their PPC ads for years. As such, we know what it takes to drive customers into stores.

If you would like our digital marketing team to help you increase your foot traffic, please do not hesitate to contact us online or call us at (424) 229-2923. We look forward to working with you!

Understanding the Importance of Online Reviews

Once upon a time, if a person wanted to know where to go to buy a car or have their television repaired, they asked their friends and family to give them some recommendations. Nowadays, however, things work a little differently.

Instead of having their inner circle point them in the right direction, most prospective customers turn to Google. They figure out where to go and what to purchase by reading online reviews.

Why Are Online Reviews So Important?

If your business does not have many positive reviews on Google, you owe it to yourself to take steps to change that fact. Here’s why:

Reviews Can Boost Your Company’s Search Engine Rankings

Google analyzes a wide variety of factors when determining which results to display when users search for specific keywords, including:

  • Loading speeds
  • Domain ages
  • Security
  • Mobile-friendliness

However, it also places a great deal of weight into the ratings and reviews left by customers. Google considers sites with lots of positive feedback to be trustworthy and reliable. Therefore, it tends to place them at the top of its results.

Your company can enjoy an even more sizable rankings boost if its Google My Business reviews contain relevant keywords. If, for example, someone leaves a comment stating that your dealership offers a “great selection of used cars,” your site is highly likely to appear when people look for “used cars.”

Reviews Can Make Your Business Look More Trustworthy to Customers

Positive reviews don’t just make your organization look more trustworthy to Google. They also make prospective customers feel more comfortable about using your website and doing business with you.

Research consistently shows that consumers consider Google reviews to be one of the most credible ways of judging a company’s trustworthiness. In many cases, the public even thinks of these ratings as more beneficial than recommendations from friends and family.

Reviews Can Increase Your Company’s Revenue

When Google puts your website among its top results and customers trust your company, there can be only one outcome. Your business will notice a sharp uptick in its sales figures. 

But don’t just take our word for it. Listen to what the experts from Harvard Business School have to say on the matter.

They say that a one-star rating increase can lead to a revenue boost of up to nine percent. This figure is not an estimate or a best-guess. They came to this conclusion after reviewing data published by the Washington State Department of Revenue.

If your business turns over $1 million each year, such a boost could put as much as $90,000 extra into your pocket.

How to Improve Your Google My Business Reviews

Clearly, positive reviews and ratings can have a significant impact on your company. So, you may be wondering how you can improve yours. Luckily, FZA Digital has the answers you need. 

To boost your Google My Business rating, all you need to do is:

Provide Consistently Excellent Customer Service

Your customers are unlikely to leave you the positive reviews you need to boost your Google My Business rating out of the goodness of their hearts. You will have to earn them by providing fantastic service.

You can accomplish this feat by:

  • Responding to questions and concerns promptly
  • Empathizing with their situation
  • Remaining positive and friendly at all times
  • Resolving their issues as best you can

Before long, you will begin to see a slew of reviews thanking you for going the extra mile for your customers.

Show Your Customers Where to Leave Reviews

Customers who wish to leave positive reviews for your organization don’t always know where to do so. It is up to you to show them.

You can provide them with this information in a variety of ways, like:

  • Sending them an email that explains the process
  • Handing them an instruction leaflet with their purchase
  • Walking them through the process in-store

The easier you make it, the more likely you are to receive positive reviews.

Offer Review Incentives

Quite often, the best way to convince shoppers to rate your organization on Google My Business is to offer them an incentive like:

  • A discount on a future purchase
  • A free product or service
  • A rebate on their purchase
  • Entry into a prize drawing

Be careful when offering these incentives, though. You cannot state that they must leave a five-star review to receive the reward. You can only ask them to give their honest opinion on their experience with your company.

Need a Little Help?

Can’t seem to improve your Google My Business rating on your own? No worries! The FZA Digital team is always available to assist. 

We have been helping companies boost their online reputation and search engine rankings for years – and we are ready to do the same for you. 

To learn more about our services, all you need to do is pick up the phone and give us a call at (424) 229-2923. Or, if you would prefer, you can also send us a message online.

How to Increase Your Company's Social Media Following

Does your small business have a large following on Facebook? How about Instagram, Snapchat and Twitter? If not, now is the perfect time to begin growing your network.

Why? Well, when you have a significant following on these popular social media networks, you will find it much easier to:

  • Alert your client base to sales and promotions
  • Provide excellent customer service
  • Uncover trends in your industry
  • Drive visitors to your company’s website
  • Develop new leads

Wondering how you can grow your company’s social media following and enjoy these benefits? The following tips should help you do just that:

Share Interesting Content Regularly

The secret to success on social media really isn’t a secret at all. If you share compelling and engaging content consistently, you are sure to see an increase in followers.

But what should you be sharing? Well, you can never go astray by sticking to the following options:

  • Industry-related news
  • Educational videos and info-graphics
  • User-generated content
  • Insights from industry leaders

If your target market is laid-back or casual, you can also share some good natured jokes or memes.

At FZA Digital, we recommend posting to your social media accounts at least a few times each week. If you can do so daily – even better.

Make Use of Hashtags

If you want to be seen by social media users, you need to go where the action is. On popular platforms like Twitter and Instagram, that means adding plenty of relevant hashtags to your posts.

Some of the hashtags you should use will be evergreen. If you run a car dealership, #usedcars will always be relevant to your content.

Many other hashtags are more time-sensitive. For instance, #IndependenceDay is only likely to be relevant for a week or two around the beginning of July.

By using lots of hashtags, you make it much easier for users to find your posts. And if they like what you have to say, they may decide to follow your page.

Engage with Your Audience

Social media should be social. In other words, you can’t just throw content up onto your page and walk away. If you wish to succeed on social media, you must interact with your audience.

At a minimum, you should try to:

  • Respond to comments about your content
  • Answer any questions you receive
  • React to posts you are tagged in

Taking these steps lets your audience know that you care about them and their opinions. You may even encourage them to share your page or your content with their friends and family – an action that will likely boost your follower count.

Add Social Media Follow Buttons to Your Website

If you want people to follow your company on social media, you need to make it as easy as possible to find your profiles. You can do just that by adding well-placed follow buttons to your website.

Where should you put these buttons? At FZA Digital, we recommend placing them in the following locations (at a minimum):

  • On your homepage
  • On all of your blog posts
  • On your contact page
  • On your service pages

If you have an existing email list, you can also include social media follow buttons in all of the messages you send. By promoting your social media channels on your website, blog and email list, you should see your following increase over time.

Utilize Paid Advertising

All of the techniques above will help boost your company’s followers on platforms like Facebook, Instagram and Snapchat. But they may take some time to deliver the kind of results you want to see.

If you want to grow your organization’s following in a hurry, you should consider paid advertising. Doing so can deliver results in days that would otherwise take months to achieve.

For instance, on Instagram, you can pay to have your organization’s profile promoted on the Explore tool. The primary function of this feature is to help users discover new brands.

If a user conducts a search and your company’s profile appears at the top of their list, there is a good chance they will hit the follow button.

Before long, your page can amass a sizable following!

Need a Little Help Along the Way?

Haven’t been able to boost your company’s social media followers as much as you would like? Or perhaps you don’t have the time or resources to devote to such a project?

No worries! The FZA Digital team is always available to assist with your social media marketing needs.

We have been helping small, medium and large businesses from across the United States improve their presence on Facebook, Twitter and Instagram for years.

We can do the same for your organization; all you need to do is pick up the phone and give us a call at (424) 229-2923. Or, send us a quick message online. We look forward to hearing from you!

Conversational marketing may sound ambiguous, but 79% of customers now use messaging apps to interact with customer service, and 82% reported that an “immediate response” was the most crucial factor in their overall satisfaction.

If your business is one of the 36% online currently using conversational marketing, by leveraging the power of live chat, then you can skip this one. For everyone else, click here to see why live conversation services help forge genuine conversations and increase conversions.

Here are three quick ways conversational marketing will dominate this year:

#1 – Natural Language Search

Robotic phrases are in. Conversational search is in (and yes, that includes trending voice search results too). Google is literally listening to how people ask for digital data and paying close attention to the brands that serve back humanized information.

Search Engine Watch explains:

“Natural language search is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone. These queries can be typed into a search engine, spoken aloud with voice search, or posed as a question to a digital assistant like Siri or Cortana.”

Tip: Make it easy for customers to say yes by researching the keywords they use to find your brand and become popularized by Google.

#2 – AI Vs. Human Chatbots

Humans crave connection; AI chatbots have lost their appeal as humans report being frustrated by the mere prospect of talking to a robot.

Connect live chat enables small businesses to utilize real people to create genuine connections and leverages authentic conversations to boost customer service and increase conversions.

Tip: Customers who visit your website have an intent to purchase. Make it easy for them to say yes by welcoming them as they arrive and opening up a dialogue.

#3 – Social Media Support

Messaging apps help customers reach you from the platforms they feel most comfortable with and cover a range of avenues, including social media, third-party apps, and SMS.

While email marketing still offers great potential, the truth is consumer attention is now on apps, not inboxes. Placing your message where customers will see and engage with it is a no-brainer and a surefire way to see significantly higher open rates and engagement.

Tip: Help customers say yes by troubleshooting customer service on live chat and social media platforms to reduce friction and appear more present (see how we can help!).

What Does Your Service Say About You?

Customers are vocal in their desires to support brands that are backed by real people and who forge genuine connections with their audience. And while it may feel daunting, change can be a welcome and refreshing change of pace for you and your consumers.

It’s no longer enough to check off blogs, SEO and emails from your marketing efforts; customers want you to step up to the plate and craft conversational responses. It’s never been easier or more affordable to provide your customers with a premium customer service experience.

Whatever conversation you decide to spark, Connect 24/7 live chat offers real conversation with real leads, in real time.

Request your free demo to see how Connect 24/7 live chat can meet the demands of your small business today by visiting


When it comes to lead generation, it’s normal to jump the gun and assume it’s all for quick and instant sales, but a truly successful lead generation campaign is a carefully coiffed system that can vet, converse, and finesse your audience into becoming lifelong buyers. 

Social media offers small business owners countless opportunities to put themselves in front of a highly engaged and active audience. In fact, small businesses that use social media see, on average, an increase of 24% in total sales just from simply being active on the platform. 

Lead gen can, for the most part, become highly-targeted and highly-automated, once you go through these quick tips. And could in the long-run, save your business an average of 45% on traditional marketing dollars (with the right agency) thanks to its set-it-and-forget-it success. 

So, if you don’t have a social media strategy, or you’re not using lead gen to incentivize people to your offer, it’s time to buckle up.


Did you know FZA Digital has over 1,000 proven accounts that get more leads every single day? Click here to request a free consultation today

#1 – Host a Giveaway

As a rule of thumb: run regular or repeat giveaways if you have an offer, service, or product that is low-cost and easy to fulfill (there are FDA regulated stipulations that if you run a contest, you must adhere to the terms and conditions). Run one-time, high-value giveaways when you want to make a statement and gain traction.

The higher the value offered in a giveaway, the more you can ask from your audience. This is also a great time to partner with different brands or clients who have a similar demographic, so you can double or triple your reach. 

#2 – Offer a Gated Lead Gen 

Popular choices include a short eBook, a one-pager that provides information, value, or a free consultation. The results come from adding a gateway. This requires your audience to give you some personal information, such as their email or an SMS, to get access to the information. 

When publishing a lead gen on social media, you’ll want to consider how people get to their destination as not all platforms want the audience to leave. Customization on social media is key, especially when it comes to the link and call to action!

#3 – Boost View with Live Webinars

Unlike traditional webinars, “going live” on social media is open to everyone and free. Live webinars are super effective for high-ticket offers as you can build trust immediately and answer buyer objections live (or invite them to your email funnel). 

Social media platforms such as YouTube, Facebook, and Instagram actively promote and notify followers when you go live to increase views. This is the creme of the crop for social content so if you are able to go live, even to do a Q&A, you can gain a lot of views quickly.

  • Bonus – The Follow Up 

At the end of the day, even the best lead-gen magnet is only as powerful as the time you take to follow up. Many people forget to read or listen to the information they’ve been given, no matter how incredible or compelling that information was at the moment of interest.

Opening up a doorway into a new conversation with a lead is how relationships begin and much like dating, thoughtful and frequent communication that benefits your prospect, will see them turn from a lead to a loyal and buying customer for life.


FZA Digital helps brands dominate online and can help you generate more leads. Click here to request a free consultation today.

  • Sources  
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AI, or Artificial Intelligence, may seem like a dream for the far-off future, but the technology has been available for decades, and chatbots are now communicating all around us. 

In 2016, messaging Apps knocked social media off the top spot with an engaged audience of 4 billion users. Facebook Messenger boasts over 1.3 billion users and is growing in use and functionality at an astonishing rate.

Chatbots are software that can “read” for keywords and provide predetermined responses, but they cannot problem-solve or give an independent answer (that’s AI for you). If you have ever been robocalled, you’ll know within a few seconds of chatting to a bot. 

For those seeking to offer superior customer service, request a free demo now to experience Connect; a 24/7 live chat feature that can scale to your business’s demand. 

The Purpose of Chatbots

Chatbots enable you to automate some of the monotonous, or high-frequency demands in your business to support a stellar customer service experience. 

Each type of chatbot usually has a specific role, and a small business may use one or more to provide a variety of customer service, such as: 

  1. Simple (Scripted) Chatbots: These offer a cut and paste back and forth with your customer and no room for adjustment. 
  2. Intelligent AI Chatbots: These chatbots are taking AI to the next level; ordered a pizza lately or reserved a hotel room? You may be surprised to learn you were dealing with an AI and not a human. 

Many businesses feel the pressure to offset the cost of customer service by installing bots; but what if you could have the best of both worlds?   

There is a third option: 

      3. Human Chatbots: This chatbot platform with human interaction; this middle-ground has a lot to offer. Humans can problem solve and find answers that untrained AI cannot, with the timing and automation of computers.   

FZA Digital is leading the online conversation with Connect, a proprietary online chat technology that enables small business owners to reap the many benefits of chatbots with the transparency that only real humans can provide.   

Like any technology, bugs and glitches do happen, and in those cases, if you rely on AI, you’re going to be without customer support. This might seem ok at first, but wait until the moment during a high-paid Ad campaign like the Superbowl, and you’re SOL. 

How to Provide the Best Customer Experience 

You may be surprised to learn that 24/7 live chat (operated by real humans, in real time) is not as costly to install as you might think, and the expenses can often offset itself via the increase in sales and reduced friction-time in “teaching and training” one or more robots. 

24/7 live chat raises the bar for how humans and AI can perform together and combines the timing and targeting that makes AI great, with the irreplaceable human touch. If you want more leads, more sales, and more raving reviews, 24/7 live chat is the way to go

#1 – Leverage Waiting Times

Just as no one wants to be pounced on immediately upon arrival, a short delay can put your website visitors at ease and allow them to prepare for the conversation while browsing.  

It’s common for an on-page prompt to be time-delayed appropriately with the time that a customer may have questions or be considering leaving the website, to retain their attention and pull them into the conversation. 

#2 – Split Test 

The truth is there’s no way for you to know for sure if a chatbot or a human is the right choice until you try it out. Split testing enables you to see how customers respond to specific changes like adding a live chat feature and enables you to measure any reactions.  

Once installed, continue to test. You can try different automated flows, different responses and see what works for your customers. Pretty soon, you’ll see what works and be able to duplicate those efforts more widely across the board. 

#3 – Finding Balance in Your Business  

Depending 100% on AI is never a great idea. While it may seem trendy, you run the risk of being left out in the cold if there be a technical error, and your customers may feel they aren’t getting the attention they deserve if things go sour. 

Thankfully, finding the sweet spot has never been easier thanks to Connect 24/7 live chat, which enables small business owners to find the right tone for their customer service; best of all, it’s quick and easy to use, can be installed on any website, and won’t slow you down. 


For more information on Connect’s 24/7 live chat features, or to schedule a free demo, please visit



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