Did you know that Facebook has more than 2.7 billion monthly users? For Instagram, this number is almost 1.2 billion. Meanwhile, platforms such as Pinterest, Twitter, and Snapchat have more than 350 million visitors.
Social media users love to spend their time chatting with friends, sharing photos, and watching videos, but it’s not all they do. GlobalWebIndex statistics show that 54 percent of browsers also use social media to research new products and services.
With this information in mind, you might wonder how your company can use social media marketing to generate leads and drive sales. Luckily, the FZA Digital team is here to point you in the right direction.
Optimize Your Profiles
How easy is it for Facebook and Instagram users to find your contact info on your profile? To successfully generate leads on social media, you should ensure this process takes no longer than a couple of seconds.
If it takes too long, optimize your profiles. This usually involves adding the following details to your bio:
- Phone number
- Email address
- Business hours
- Physical address and/or directions
- Website link
You can even add a prominent “Sign Up” button to your Facebook page to take your lead generation to the next level.
Create Sleek, User-Friendly Landing Pages
When users click from your company’s social media profiles to your site, are they directed to a well-organized landing page with clear instructions on the next steps in the purchasing process? Or do they go to a cluttered and confusing page that offers them no next step?
If your landing page falls into the latter category, you are likely to notice an increased bounce rate and many users leaving your site without converting into leads. If so, you can correct this issue by creating a page with the following vital elements:
- A main headline
- A unique selling point
- A breakdown of your products or services
- Pictures of your products or services
- A closing argument
- A clear and compelling call to action
Better landing pages lead to better traffic, period.
Publish and Share Engaging Blog Content
You need a compelling hook to get Facebook or Instagram users to visit your company’s site and convert into leads. Publishing appealing content on your blog and sharing it on your social media pages is one way to accomplish this.
When writing blog posts, keep these tips in mind:
- Make sure your headline is informative and attention-grabbing
- Use plenty of images to enhance and break up your post
- Write in short paragraphs and use bullet points to help with readability
- Revise your post and check for errors before publishing
It is also essential that you include a brief call to action at the end of your blog. This element is what turns your readers into leads.
Offer Generous Incentives
When trying to generate leads on social media, it is always a good idea to offer your audience a little something in exchange for reaching out to you. Depending on the nature of your business, you could give them incentives like:
- Free products
- Tickets to a show or sporting event
- Entry into a raffle or prize draw
- Gift cards
In most cases, you should be able to mail or email their incentive to them. However, if you want to try to sell your products to them in person, it may make more sense to have them pick it up at your store.
Create Effective Social Media Lead Ads
Consider lead ads on Facebook if you want to give your lead-generation efforts a boost. The leads collected through these ads can sync to your customer management system, making it easy for your sales team to follow up with them.
To create a lead ad on Facebook, all you have to do is:
- Log into your account
- Visit the Ads Manager page
- Click the “Create” button
- Select “Lead Generation” as your objective
- Choose your audience, budget, and schedule
- Select your ad format
- Add a headline and copy
- Select “Organic Leads” under the “Settings” tab
- Click “Finish,” review your ad, and hit “Confirm” to publish
Never forget why you are running ads. If you are struggling with awareness, you might want to focus your efforts there before launching your lead-gen ads, since they can be a little pricey.
Need Some Help? Contact FZA Digital Today
Though generating leads using social media can be highly effective, it can also be quite time-consuming. Luckily, the knowledgeable marketing team at FZA Digital is always available to assist.
Our social media experts have spent many years helping businesses from every corner of the U.S. turn Facebook users into leads, and we would be happy to do the same for you. To speak to a member of our team, give us a call at (424) 229-2923 or contact us online.