Digital Marketing Tips for Sales Events

Digital Marketing Tips for Sales Events

Does your dealership have a sales event coming up? If so, failing to promote it correctly may result in disappointing sales figures. 

Luckily, marketing a sales event isn’t difficult. Just follow these four simple tips and you are sure to enjoy some impressive results:

1. Announce the Event on Local Directories

The majority of people who will attend your sales event live within an hour of your dealership. As such, you should focus your early marketing efforts on local directories such as:

  • Google Business Profile
  • Bing Places
  • Yelp, and
  • Nextdoor

These directories allow you to announce the details of your event to the residents of your city, luring more local business and foot traffic.

It’s possible to make these announcement posts manually. However, this can be very time-consuming. If you want to make the process easier, we recommend using FastListings! You can update hundreds of listings in a matter of moments. Check it out!

2. Generate Buzz on Social Media

Once you have announced your sales event on a selection of local directories, it is time to begin creating some buzz on social media platforms like Facebook, Twitter, and Instagram.

The best ways to generate excitement include:

  • Going live to answer customer questions about the event
  • Posting pictures of the vehicles that will go on sale, and
  • Creating videos that discuss the main features of your cars.

It’s generally best to begin promoting your sales event at least a few weeks in advance. If you leave it too late, prospective buyers may have already scheduled other activities for the day (or days) of your sale.

FZA Digital recommends posting to your dealership’s social media accounts at least a few times a week for best results. 

3. Discuss Your Deals in a Blog

Many shoppers will be excited about the mere prospect of a sales event. However, some of your customers will want more details before they commit to driving to your showroom.

Posting a blog to your dealership’s website is undoubtedly the best way to provide them with the information they need. This blog should include:

  • The date of your sales event
  • The location of your showroom
  • Pictures of the vehicles that will be on sale, and
  • A description of your biggest deals or promotions

When writing your blog, keep the following tips in mind:

  • Keep It Short: Nobody wants to read a huge wall of text.
  • Use Headers: They make it easier for readers to find the info they need.
  • Triple-Check Your Spelling: Small mistakes can confuse readers and make your dealership look silly.
  • Include Links: They can guide readers to more info about your cars.

To learn more about writing engaging blogs, check out this FZA Digital blog

4. Drive People to Your Site with PPC Ads

If you want to drive customers to your showroom, you must first direct them to your website. One of the best ways to achieve this goal is by running a PPC campaign on a platform such as:

  • Facebook
  • Google Ads
  • YouTube

Your ads should not send users to your homepage, however. Instead, they should direct people to a purpose-built landing page. Your landing page should contain:

  • The date and location of your sales event
  • A description of your deals and promotions
  • Frequently asked questions about the sales event
  • Pictures and videos of the cars that will go on sale, and
  • A form visitors can use to register their interest in the sale

You could also update callout extensions for existing PPC campaigns to generate leads and draw attention to your sales event.

The FZA Digital team recommends paying close attention to the performance of your landing page during the first few days of your PPC campaign. If you find you are not converting as many users as you would like, you may need to make some alterations to your copy or your layout.

Need Help Marketing Your Dealership? Contact the Experts at FZA Digital Today!

Do you need help marketing your next sales event? If so, please do not hesitate to reach out to the experts at FZA Digital. We’ve been helping auto dealerships drive sales and generate leads online for years, and we’d love to add your name to our long list of satisfied clients! 

To speak with a member of our team, all you need to do is give us a call at (424) 232-0810 or fill in our short contact form. We look forward to working with you! 

[Video] How To Market and Promote Car Dealership Events

Watch our YouTube video on “How To Market and Promote Car Dealership Events”!

Three Reasons to Use Memes in Your Marketing

Three Reasons to Use Memes in Your Marketing

Have you been searching for a way to take your company’s marketing game to the next level? If so, you may want to think about creating memes for your social media followers. Here’s why:

1. Memes Are Highly Shareable 

When you post content to your social media pages, you want your followers to share it with their friends and family members.

The chances of a person hitting the share button on an uninteresting video or a lengthy industry report are low. However, the odds of users sharing a meme are much higher.

Recent data shows 55 percent of 13 to 35 year-olds send memes to their friends every week. 30 percent of social media users in that age range share memes every single day.

Put simply, there is no better way to generate shares than posting memes to your Facebook and Instagram pages. 

2. Memes Make Your Company Seem More Relatable

It’s possible to build a large community of users who love your company’s products or services on platforms like Facebook and Instagram. However, posting only salesy content to your pages will make this an uphill climb.

If you want to build a community on social media, you’ll need to engage with your audience, and make your company feel more relatable. Memes will help you achieve this goal by showing your business has a fun sense of humor and doesn’t take itself too seriously.

Over time, if you can consistently create high-quality memes, users will begin looking forward to seeing your posts appear in their feeds.

3. Memes Are Cheap and Easy to Create

Facebook videos are an incredibly effective way to generate leads for your business. However, they can take hundreds of dollars and dozens of hours to create.

If you want to drive sales online, but don’t have the resources to make a video, memes are an excellent option. You can quickly create a meme for free using any of the following tools:

  1. Filmora Meme Maker
  2. QuickMeme
  3. Imgur Meme Generator
  4. Make a Meme
  5. Adobe Meme Maker

These five meme-making tools are simple to use and require little to no prior graphic design knowledge.

How to Create Memes for Your Followers

The benefits of using memes in your marketing are clear. But how can you create memes your followers will like and share? The FZA Digital team recommends following these five tips:

  1. Tailor the Meme to Your Audience: Do your social media followers prefer crude, edgy jokes, or something a bit more sophisticated? If you want to generate engagement, you will need to ensure your meme is a good match for their sense of humor.
  2. Pick a Hot Meme: If you want to maximize results, try to use a meme that is currently popular with your audience. You can find out which memes are hot right now by visiting forums and monitoring your competitors’ pages.
  3. Understand the Meme: Using a meme incorrectly can make your company seem out of touch. Use the Know Your Meme database to research your meme before posting.
  4. Triple-Check Your Spelling: When creating a meme, it can be easy to make spelling and grammar mistakes. Avoid the embarrassment of being corrected in the comments by triple-checking your work before hitting the post button.
  5. Consult with Your Colleagues: Can’t decide if your meme is funny? Show it to some of your colleagues. Their feedback can help you make improvements.

It’s also crucial to take your time when creating memes for your followers. A meme you spent an hour perfecting is likely to deliver better results than one you threw together in five minutes.

Need Marketing Help? Contact the Experts at FZA Digital Today!

Whether you need help creating memes for your Facebook followers or optimizing your website for voice search, you can rely on the team at FZA Digital. Our experienced marketers have been helping companies like yours generate leads and drive sales online for years, and we are ready to go to work for you.

To speak with one of our representatives and learn more about our services, all you need to do is pick up the phone and give us a call at (424) 232-0810 or fill in our short online contact form. We look forward to hearing from you! 

Do you want your dealership’s website to drive more sales and generate more leads? If so, you may want to consider installing a callback widget.

What is a Callback Widget?

A callback widget is a tool you can add to your website that allows users to request a phone call from one of your team members. It typically asks users to provide basic information such as:

  • Their name
  • Their phone number, and
  • Their reason for requesting a call

Callback widgets are generally easy to install. In most cases, they do not require any substantial changes to your website.

The Benefits of Callback Widgets

There are lots of reasons why you should install a callback widget on your dealership’s website, such as:

More Leads

Every month, hundreds if not thousands of users visit your website. They do so to find out more about your vehicles. This is usually the first step in a customers car buying journey. What do they do when they have a question your site doesn’t answer?

They leave. Some turn to trusted industry sources like Kelley Blue Book or Autotrader. Others seek information from your competitors.  If they are in a purchasing mode, and not just researching then they may want to speak with a representative to ask questions, schedule a test drive, or more. Prevent them from leaving, and make it extremely simple for them to contact you. Callback widgets help you do just that.

Once you add the widget to your site, shoppers can simply click to give them a call to answer their questions. No need to look elsewhere.  This process makes life easier for users and helps you turn lost customers into warm leads.

The Opportunity to Up-Sell

The primary objective of a callback widget is to get prospective buyers on the phone with your salespeople. These calls are an excellent opportunity for your team to learn more about the customer’s needs.

For example, a shopper might request a call to ask some questions about the safety features in the 2017 Toyota Camry. However, while speaking to your salesperson, they might reveal they need financing or want to buy an extended warranty.  Your salesperson can use this information to up-sell the buyer, increasing the revenue your dealership generates from the sale of the Camry.

Enhanced Customer Experience

Callback widgets aren’t just great tools for generating leads and boosting your dealership’s revenue. Buyers also love them because they give them the ability to:

  • Learn more about products without needing to trawl the web
  • Speak to representatives without having to wait on hold, and
  • Arrange phone calls for a time that fits into their busy schedule

With so many benefits, it’s no surprise, 61 percent of users found click-to-call tools very or extremely important in a recent Google study.

Fast Ring – A Callback Widget from fusionZONE

Now that you know a bit more about the benefits of callback widgets, you might be about to begin searching for the right one for your website. If so, you’re in luck. You have already come to the right place.

The FastRing tool from fusionZONE is the perfect callback widget for your dealership. It includes an administrative portal with 24/7 access to your call data. FastRing offers tons of exciting features you and your customers will love, such as:

  • Call Routing: Ring one agent, or a group of agents
  • Keep Your Phone Number: No need to display random phone numbers to your customers.
  • Real-Time Statistics: See what’s going on in your business right now
  • Source Control: Add new sources whenever you need to

With all the features offered in FastRing, there’s simply no reason to look at any other callback widget.

Contact fusionZONE Today to Add FastRing to Your Website

Would you like to learn more about how fusionZONE’s callback widget can take your dealership to the next level? If so, please do not hesitate to give us a call at (424) 232-0728 or contact us online. We’ll be happy to answer your questions and provide you with all the info you need to know!

3 Digital Marketing Techniques to Create Customers For Life

3 Digital Marketing Techniques to Create Customers For Life

Most companies think of digital marketing as a means of generating new customers. Their belief is not wrong. Tactics like PPC advertising, search engine optimization, and social media marketing are all excellent ways of creating first-time buyers.

However, companies that only use digital marketing to acquire brand new shoppers are missing out on the opportunity to create repeat customers.

The Benefits of Repeat Business

Repeat shoppers are much more valuable to organizations like yours than one-time customers. Here’s why:

  • Repeat customers spend 67 percent more than new buyers.
  • Around 61 percent of small and medium businesses report more than half of their revenue comes from repeat customers.
  • It costs five times more to acquire a new customer than to keep an existing one.
  • A five percent increase in a company’s customer retention rate can increase its profitability by up to 75 percent.
  • Repeat customers refer 50 percent more potential shoppers than one-time clients.

In short, repeat buyers can boost your company’s profitability and ensure it continues to thrive for many years to come.

How to Create Repeat Customers with Digital Marketing

The following digital marketing tactics may help you generate more repeat business for your organization:

1. Engage with People on Social Media

If you want customers to keep coming back to your business, you need to stay at the top of their minds at all times. Engaging with them on apps like Facebook and Instagram is the perfect way to do just that.

There are a wide variety of ways you can connect with your customers on social media, such as:

  • Share Behind the Scenes Content: Letting clients get to know your team members or see how you make your products may make them feel more connected to your company. That connection can quickly turn them into repeat customers.
  • Hold Competitions: Social media competitions and giveaways are a superb way to ensure your company makes regular appearances on your customers’ feeds. The winners will think of your business each time they look at their prize.
  • Share Interesting Information: Teaching your audience about your sector will make them think of your organization as trustworthy and knowledgeable.

These tactics are relatively simple. However, they ensure your company is the first to come to mind the next time your audience needs a product you offer, turning one-time buyers into repeat customers.

2. Send Offers to Your Customers via Email

When an individual buys one of your products or services, you most likely send them an email to thank them for their business. However, your email correspondence with your buyers should not stop there.

If you want them to return to your company in the future, you should also include special discounts, promotions, and other offers on a regular basis.

When writing these marketing emails, keep the following tips in mind:

  • Be Personal: Including the customer’s name and basing their offers on products they have already purchased will increase your odds of turning them into a repeat shopper.
  • Keep It Short: Customers are unlikely to give your emails more than a few minutes of their attention. As such, avoid writing excessively long emails.
  • Include a Compelling Call to Action: Your marketing emails should always include a clear and compelling call to action. Without it, your readers may not know how to take advantage of their offer.

Of course, you should never spam your buyers with marketing emails. One or two messages per week will usually suffice.

3. Launch a Retargeting Ad Campaign

Whether your company sells cars, clothing, or chocolate, your customers will eventually have to purchase a replacement product.

If you run an automotive dealership, this need will likely arise a few years after the initial sale. If you operate a confectionery store, it could happen in as little as a couple of days.

You can turn one-time buyers into repeat customers by figuring out when they will need a replacement product based on engaging with your brand, then advertising it to them during that time. This process is known as retargeting.

There are tons of platforms that will allow you to retarget your customers in this way. However, most organizations find that running a campaign on Google Ads is the most effective option.

Retargeting campaigns can take quite a while to set up. However, they are one of the most effective means of creating repeat customers, so they are well worth the time investment.

Need Some Help? Contact the Knowledgeable Marketers at FZA Digital!

Do you need some help managing your company’s social media accounts or creating your next remarketing campaign? Then please do not hesitate to get in touch with the team at FZA Digital. We have years of experience in the digital marketing space and know what it takes to succeed online.

To talk to one of our helpful representatives, all you need to do is give us a call at (424) 232-0810 or contact us online. We look forward to working with you! 

 

How drivers shop for vehicles is changing everyday.  The automotive customer journey is not the same today as it was before.  The internet is the obvious game-changer.

 

Mike Silva, Director of Operations (Digital), and Charles Lewis, Digital Marketing Strategist of fusionZONE discuss improving automotive customer journey. 

However, certain aspects of car buying, like sales consultants and financing, will be in place for years to come.  Newer internet-born companies like Carvana are focused on the percentage of buyers who don’t want much human interaction.  

The reality is, we’re decades away from a fully automated car buying experience being the default way to purchase a car.  

Right now (and the foreseeable future) includes most potential buyers still visiting dealerships, test driving, asking questions, and then making a purchasing decision.  

So, how do you create a better automotive customer experience? Let’s look at the customer first.  

According to the New York Times, “millennials purchased 32% of vehicles in 2020, and are twice as likely to buy online”.  It’s safe to say the other 68% of vehicle buyers are a combination of GenX, GenZ, and Boomers. 

Here’s why customer experience matters: Customers don’t care as much about price, so you can’t just sell solely on that.  You must give them a reason to return so you can boost CSI scores, online reviews, and other social proof, as most consumers know what they are buying before they visit the store.  

Keep in mind that customer experience and customer expectations are closely related.  Mobile and contactless options have become normal during the COVID pandemic.  Your dealership should build on those new innovations as things continue to get back to normal.

What is the description of today’s car buyer?  A male or female Millennial or GenXer, well informed about the vehicle they are interested in, and likely to communicate online at some point during the transaction.  How can we improve the car buying customer journey?

automotive customer journey

8 Tips For A Better Automotive Customer Experience

  1. Customer Appreciation Events. Schedule events throughout the year for new buyers to get to know their vehicles better with on-site help, refreshments, upgrade opportunities, and even live entertainment. Live events also help tremendously with digital marketing efforts.  You can assist your SEO by posting links to your website about the live event that others can link to.  We all know that live video performs much better than recorded video on social media, so be sure to “go live” at the appreciation event.
  2. Service Drive Perks. Obviously, you need to have Wifi, coffee, water, and refreshments.  Also consider nail salons, video games for kids, or even meeting rooms for corporate and business clients.  The service drive also presents the best opportunities to discuss vehicle trade-ins.
  3. Consistent Branding. Make sure your dealership matches your website.  The offline and online experience should be visually aligned.  Use images and video of the store front and vehicles on the lot.  Whatever specials are posted on the website should have signage in store. You want to make customers aware of all your trade programs and incentives.
  4. Mobile Services. If resources and logistics are available, offer mobile options such as driveway delivery, offsite test drives, onsite oil changes, pick-up and delivery brake repairs and tune-ups.
  5. Incentivize Vehicle Repairs. Offer discounted vehicle repairs during slow periods.  Create contests and other social options to win free services and branded merchandise.  These strategies also help increase your social media followers, likes, and subscribers.  We provide our dealership clients with FastCoupon. It helps you sell more by offering quick and easy to use discounts.
  6. Improve Online Experience.  A white paper by CDK Global states that “[Millennials] spend more than 17.6 hours shopping for cars online before ever stepping foot on the lot”.  This means the use of video is more important than ever.  If your dealership doesn’t have test drive videos or content about your cars, ask about our Wheels TV website plugin.  We can help give the experience they are looking for.
  7. Communicate With Messaging. The reality is, digital marketing is likely a key component of how the car buyer found you.  Be open to communicating entirely through text message, Facebook private message, Instagram DM or Twitter mentions.  We also know that most of the research happens on the car dealership website. Offering an online chat feature is a great way to communicate with interested website visitors.  Ask about our ConnectChat website chat solution that is powered by real people.
  8. Improve Transparency.  The most challenging part about the car buying process is usually financing.  It’s the negotiation process with the sales representatives, then the follow-up with finance managers, before finally getting to a price much higher (due to fees, taxes, etc.) than originally negotiated.  It only gets more complicated when including a trade-in.  Our developers have created online tools to solve this problem.  FastLane Leads is one of our flagship products that seamlessly streamlines the entire process (including a soft credit pull, trade-in value, and payment arrangements), and integrates directly into your dealership website.

Depending on the size of your dealership, you may be able to take action on some, if not all, of these tips to improve your automotive customer journey.  We’d love to see you succeed. Please comment below with what problems your dealership is experiencing with customers, or contact us to discuss the digital marketing solutions for your dealership.

More than one million companies in the United States use Google Ads and other PPC networks to drive sales and generate leads every year. Is yours one of them? If so, you should closely monitor your campaigns to ensure you are maximizing your return on investment.

How can you measure the success of your organization’s PPC campaigns? The FZA Digital team recommends the following steps.

Set Goals Before Getting Started

Measuring the success of your PPC campaign does not begin on the date you hit “Publish.” It ought to start a few days earlier when you sit down with your marketing team to discuss your goals for the project.

This meeting will offer you a chance to ask yourselves vital questions like:

  • “Do we want to drive sales of a specific product?”
  • “Are we trying to generate leads for our sales team?”
  • “Is branding or awareness our primary concern?”
  • “Do we want to send traffic to our website or blog?”
  • “Are we launching our PPC campaign to enhance our SEO efforts?”

Your answers to these and other questions will help sharpen your PPC strategy and provide you with guidance on how you can measure the success of your marketing campaign.

Monitor Your Key Performance Indicators (KPIs)

Have you determined your goals for your PPC campaign? Great! Now’s the time to begin measuring your success by monitoring the following KPIs in Google Analytics, Google Ads, or a similar platform:

Click-Through Rate (CTR)

Your click-through is the percentage of people who saw your PPC ad and decided to click on it to learn more about what you have to offer. 

Monitor this metric closely if you aim to generate leads, drive sales, or send traffic to your site with your PPC ads.

A successful search ads campaign should generally show a click-through rate of around two percent. If your marketing efforts are falling a bit short of that level, you can use the following tips to give them a boost:

  • Reassess your chosen keywords
  • Edit your PPC ad copy
  • Use smart ad extensions
  • Add a compelling call to action

The more users that take action when they see your PPC ads, the higher your return on investment will be.

Conversion Rate

Another metric to watch when attempting to generate leads or drive sales is your conversion rate. This figure represents the percentage of browsers who came to your website and carried out a desired action, such as:

  • Filling out a contact form
  • Purchasing a product
  • Signing up for a newsletter
  • Downloading a guidebook

Don’t be afraid to modify your PPC ad content or your landing page if your conversion rate is lower than you initially expected it to be.

Cost Per Conversion (CPC)

Because the ultimate goal of your PPC campaign is to generate money for your organization, keep a close eye on your cost per conversion at all times. This number shows you how much cash you are spending to generate each new lead.

It is generally advisable to try to keep your CPC at roughly 50 percent of the amount of profit your company will make from each conversion.

If every converted user adds $20 to your bottom line, you should aim to spend no more than $10 marketing to them.

Bounce Rate

The bounce rate metric in your analytics platform shows you how many users visited your website and left without clicking anything or filling out any forms. 

If your bounce rate is higher than 40 percent, it might be a sign that there is a problem with your PPC ad or your landing page, like:

  • Slow website loading speed
  • Misleading or confusing ad content
  • Poorly structured landing page
  • Lack of a clear call to action

Every user that bounces after clicking on your ad costs you money. You would be wise to reduce this rate as much as you can if you want to maximize your returns from your PPC investment.

Impressions

Are you more focused on building awareness of your product or service than generating immediate sales? Then it may make sense for you to keep a keen eye on your impressions metric.

This figure shows you one thing, and one thing only – the numbers of users who have seen your ad. 

Not impressed with the number of impressions you are generating? Think about using time-targeting and geo-targeting to improve your results.

Need Help with PPC Management? Contact FZA Digital Today

Don’t have the time to manage or monitor your company’s PPC campaign? No worries! The FZA Digital team has been helping clients drive sales and generate leads with paid ads for years – and we would be happy to do the same for you.

Give us a call at (424) 229-2923 or contact us online today to speak to us about your organization’s needs. We look forward to hearing from you!

Did you know that Facebook has more than 2.7 billion monthly users? For Instagram, this number is almost 1.2 billion. Meanwhile, platforms such as Pinterest, Twitter, and Snapchat have more than 350 million visitors.

Social media users love to spend their time chatting with friends, sharing photos, and watching videos, but it’s not all they do. GlobalWebIndex statistics show that 54 percent of browsers also use social media to research new products and services.

With this information in mind, you might wonder how your company can use social media marketing to generate leads and drive sales. Luckily, the FZA Digital team is here to point you in the right direction.

Optimize Your Profiles

How easy is it for Facebook and Instagram users to find your contact info on your profile? To successfully generate leads on social media, you should ensure this process takes no longer than a couple of seconds.

If it takes too long, optimize your profiles. This usually involves adding the following details to your bio:

  • Phone number
  • Email address
  • Business hours
  • Physical address and/or directions
  • Website link

You can even add a prominent “Sign Up” button to your Facebook page to take your lead generation to the next level.

Create Sleek, User-Friendly Landing Pages

When users click from your company’s social media profiles to your site, are they directed to a well-organized landing page with clear instructions on the next steps in the purchasing process? Or do they go to a cluttered and confusing page that offers them no next step?

If your landing page falls into the latter category, you are likely to notice an increased bounce rate and many users leaving your site without converting into leads. If so, you can correct this issue by creating a page with the following vital elements:

  • A main headline
  • A unique selling point
  • A breakdown of your products or services
  • Pictures of your products or services
  • A closing argument
  • A clear and compelling call to action

Better landing pages lead to better traffic, period.

Publish and Share Engaging Blog Content

You need a compelling hook to get Facebook or Instagram users to visit your company’s site and convert into leads. Publishing appealing content on your blog and sharing it on your social media pages is one way to accomplish this.

When writing blog posts, keep these tips in mind:

  • Make sure your headline is informative and attention-grabbing
  • Use plenty of images to enhance and break up your post
  • Write in short paragraphs and use bullet points to help with readability
  • Revise your post and check for errors before publishing

It is also essential that you include a brief call to action at the end of your blog. This element is what turns your readers into leads.

Offer Generous Incentives

When trying to generate leads on social media, it is always a good idea to offer your audience a little something in exchange for reaching out to you. Depending on the nature of your business, you could give them incentives like:

  • Free products
  • Tickets to a show or sporting event
  • Entry into a raffle or prize draw
  • Gift cards

In most cases, you should be able to mail or email their incentive to them. However, if you want to try to sell your products to them in person, it may make more sense to have them pick it up at your store.

Create Effective Social Media Lead Ads 

Consider lead ads on Facebook if you want to give your lead-generation efforts a boost. The leads collected through these ads can sync to your customer management system, making it easy for your sales team to follow up with them.

To create a lead ad on Facebook, all you have to do is:

  1. Log into your account
  2. Visit the Ads Manager page
  3. Click the “Create” button
  4. Select “Lead Generation” as your objective
  5. Choose your audience, budget, and schedule
  6. Select your ad format
  7. Add a headline and copy
  8. Select “Organic Leads” under the “Settings” tab
  9. Click “Finish,” review your ad, and hit “Confirm” to publish

Never forget why you are running ads. If you are struggling with awareness, you might want to focus your efforts there before launching your lead-gen ads, since they can be a little pricey.

Need Some Help? Contact FZA Digital Today

Though generating leads using social media can be highly effective, it can also be quite time-consuming. Luckily, the knowledgeable marketing team at FZA Digital is always available to assist.

Our social media experts have spent many years helping businesses from every corner of the U.S. turn Facebook users into leads, and we would be happy to do the same for you. To speak to a member of our team, give us a call at (424) 229-2923 or contact us online.

The more customers you can bring to your doors, the more sales you are likely to close. More leads means more sales. This maxim is true whether you run an auto dealership or a shoe store.

How can you boost the amount of foot traffic your business receives? For many organizations, Google Ads has proven to be a powerful tool.

But how do you convert those digital leads into foot traffic? FZA Digital recommends following these five tips:

1. Use Location-Targeting

When running a PPC (or pay-per-click) campaign to drive users to a physical store, it is vital to use location-targeting on all your ads. Doing so will ensure Google only shows your ads to users who can feasibly visit you.

Before launching your ad campaign, take some time to consider how far customers are willing to drive to get to your shop. If, for instance, you sell smoothies, they may not want to travel any further than 20 minutes. However, if you sell cars, they could happily drive for more than an hour to get to your location.

Once you select a region or a ZIP code you want to target, all you need to do is enter it into the “Targeting and Audiences” section of the ad creation wizard and start your campaign. Google will take care of the rest.

2. Add a Location Extension to Your Ads

If you want to drive customers to your store, you must make it as easy as possible for them to find it. You can help by adding a location extension to all your PPC ads.

This helpful tool shows your company’s address within the ad, making it a breeze for buyers to pull up your store on a map and get directions straight to your shop.

You can add a location extension to your Google ads by:

  1. Logging into your Google Ads account
  2. Selecting the “Ads & Extensions” tab
  3. Opening the “Extensions” section
  4. Clicking the “Create Ad Extension” button
  5. Choosing “Location Extension” from the drop-down menu
  6. Confirming your address, and
  7. Saving your extension

If you follow these simple steps, your address should appear on your PPC ads almost immediately.

3. Optimize the Scheduling of Your Ads

When do customers most frequently need to visit your store? If you run a coffee shop, mornings and lunchtimes are probably your busiest times. If you run a car dealership, however, evenings and weekends might be your sweet spot.

If you would like to make the most of your Google Ads budget, you should try to schedule your PPC campaigns to run before and during your busiest hours. Marketing professionals refer to this practice as “dayparting”.

Scheduling your ads in this way offers two main benefits:

  1. Your customers will see your ads when they are ready to buy, not hours or days earlier.
  2. You won’t waste money advertising to users who have an immediate need while your store is closed.

Dayparting is not an exact science. You may need to make a few changes to your ad schedules before finding the optimal solution.

4. Add a Promotion Extension to your Ads

Offering a discount or free gift is one of the best ways to drive customers to your storefront. You can tell Google users all about your latest deals by adding a promotion extension to your PPC ads.

You can add this information to your ads by:

  1. Signing into your Google Ads account
  2. Choosing the “Ads & Extensions” tab
  3. Opening the “Extensions” section
  4. Clicking the “Create Ad Extension” button
  5. Selecting “Promotion Extension” from the menu
  6. Entering the details of your deal, and
  7. Saving your extension

When you finish taking these steps, the details of your latest promotions will show beneath the content of your PPC ads. If your deal is attractive, it won’t be long before customers start flooding your store!

5. Add a Click-to-Message Extension to Your Ads

Before visiting your store, Google users are likely to have many questions about your products, services, and availability, such as:

  • “Do you have space for a party of 16?”
  • “Will you have time to service my car on Tuesday at 4:00?”
  • “Do you offer military discounts?”
  • “Is your product suitable for use outdoors?”

If you want them to come to your location, you need to find a way to give them the answers they require as quickly as possible. The best way to do so is to add a click-to-message extension to your Google PPC ads.

Including this feature in your ads will allow users to tap a button and send you a quick text. You can then provide them with their information in just a few short minutes.

If they are pleased with your answer, you will most likely see them at your store before too long!

Want Some Assistance? Contact the FZA Digital Team Today

At FZA Digital, we have been helping companies manage their PPC ads for years. As such, we know what it takes to drive customers into stores.

If you would like our digital marketing team to help you increase your foot traffic, please do not hesitate to contact us online or call us at (424) 229-2923. We look forward to working with you!

Understanding the Importance of Online Reviews

Once upon a time, if a person wanted to know where to go to buy a car or have their television repaired, they asked their friends and family to give them some recommendations. Nowadays, however, things work a little differently.

Instead of having their inner circle point them in the right direction, most prospective customers turn to Google. They figure out where to go and what to purchase by reading online reviews.

Why Are Online Reviews So Important?

If your business does not have many positive reviews on Google, you owe it to yourself to take steps to change that fact. Here’s why:

Reviews Can Boost Your Company’s Search Engine Rankings

Google analyzes a wide variety of factors when determining which results to display when users search for specific keywords, including:

  • Loading speeds
  • Domain ages
  • Security
  • Mobile-friendliness

However, it also places a great deal of weight into the ratings and reviews left by customers. Google considers sites with lots of positive feedback to be trustworthy and reliable. Therefore, it tends to place them at the top of its results.

Your company can enjoy an even more sizable rankings boost if its Google My Business reviews contain relevant keywords. If, for example, someone leaves a comment stating that your dealership offers a “great selection of used cars,” your site is highly likely to appear when people look for “used cars.”

Reviews Can Make Your Business Look More Trustworthy to Customers

Positive reviews don’t just make your organization look more trustworthy to Google. They also make prospective customers feel more comfortable about using your website and doing business with you.

Research consistently shows that consumers consider Google reviews to be one of the most credible ways of judging a company’s trustworthiness. In many cases, the public even thinks of these ratings as more beneficial than recommendations from friends and family.

Reviews Can Increase Your Company’s Revenue

When Google puts your website among its top results and customers trust your company, there can be only one outcome. Your business will notice a sharp uptick in its sales figures. 

But don’t just take our word for it. Listen to what the experts from Harvard Business School have to say on the matter.

They say that a one-star rating increase can lead to a revenue boost of up to nine percent. This figure is not an estimate or a best-guess. They came to this conclusion after reviewing data published by the Washington State Department of Revenue.

If your business turns over $1 million each year, such a boost could put as much as $90,000 extra into your pocket.

How to Improve Your Google My Business Reviews

Clearly, positive reviews and ratings can have a significant impact on your company. So, you may be wondering how you can improve yours. Luckily, FZA Digital has the answers you need. 

To boost your Google My Business rating, all you need to do is:

Provide Consistently Excellent Customer Service

Your customers are unlikely to leave you the positive reviews you need to boost your Google My Business rating out of the goodness of their hearts. You will have to earn them by providing fantastic service.

You can accomplish this feat by:

  • Responding to questions and concerns promptly
  • Empathizing with their situation
  • Remaining positive and friendly at all times
  • Resolving their issues as best you can

Before long, you will begin to see a slew of reviews thanking you for going the extra mile for your customers.

Show Your Customers Where to Leave Reviews

Customers who wish to leave positive reviews for your organization don’t always know where to do so. It is up to you to show them.

You can provide them with this information in a variety of ways, like:

  • Sending them an email that explains the process
  • Handing them an instruction leaflet with their purchase
  • Walking them through the process in-store

The easier you make it, the more likely you are to receive positive reviews.

Offer Review Incentives

Quite often, the best way to convince shoppers to rate your organization on Google My Business is to offer them an incentive like:

  • A discount on a future purchase
  • A free product or service
  • A rebate on their purchase
  • Entry into a prize drawing

Be careful when offering these incentives, though. You cannot state that they must leave a five-star review to receive the reward. You can only ask them to give their honest opinion on their experience with your company.

Need a Little Help?

Can’t seem to improve your Google My Business rating on your own? No worries! The FZA Digital team is always available to assist. 

We have been helping companies boost their online reputation and search engine rankings for years – and we are ready to do the same for you. 

To learn more about our services, all you need to do is pick up the phone and give us a call at (424) 229-2923. Or, if you would prefer, you can also send us a message online.

Conversational marketing may sound ambiguous, but 79% of customers now use messaging apps to interact with customer service, and 82% reported that an “immediate response” was the most crucial factor in their overall satisfaction.

If your business is one of the 36% online currently using conversational marketing, by leveraging the power of live chat, then you can skip this one. For everyone else, click here to see why live conversation services help forge genuine conversations and increase conversions.

Here are three quick ways conversational marketing will dominate this year:

#1 – Natural Language Search

Robotic phrases are in. Conversational search is in (and yes, that includes trending voice search results too). Google is literally listening to how people ask for digital data and paying close attention to the brands that serve back humanized information.

Search Engine Watch explains:

“Natural language search is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone. These queries can be typed into a search engine, spoken aloud with voice search, or posed as a question to a digital assistant like Siri or Cortana.”

Tip: Make it easy for customers to say yes by researching the keywords they use to find your brand and become popularized by Google.

#2 – AI Vs. Human Chatbots

Humans crave connection; AI chatbots have lost their appeal as humans report being frustrated by the mere prospect of talking to a robot.

Connect live chat enables small businesses to utilize real people to create genuine connections and leverages authentic conversations to boost customer service and increase conversions.

Tip: Customers who visit your website have an intent to purchase. Make it easy for them to say yes by welcoming them as they arrive and opening up a dialogue.

#3 – Social Media Support

Messaging apps help customers reach you from the platforms they feel most comfortable with and cover a range of avenues, including social media, third-party apps, and SMS.

While email marketing still offers great potential, the truth is consumer attention is now on apps, not inboxes. Placing your message where customers will see and engage with it is a no-brainer and a surefire way to see significantly higher open rates and engagement.

Tip: Help customers say yes by troubleshooting customer service on live chat and social media platforms to reduce friction and appear more present (see how we can help!).

What Does Your Service Say About You?

Customers are vocal in their desires to support brands that are backed by real people and who forge genuine connections with their audience. And while it may feel daunting, change can be a welcome and refreshing change of pace for you and your consumers.

It’s no longer enough to check off blogs, SEO and emails from your marketing efforts; customers want you to step up to the plate and craft conversational responses. It’s never been easier or more affordable to provide your customers with a premium customer service experience.

Whatever conversation you decide to spark, Connect 24/7 live chat offers real conversation with real leads, in real time.

Request your free demo to see how Connect 24/7 live chat can meet the demands of your small business today by visiting https://www.fzadigital.com/connect-live-chat/.

Sources

https://searchenginewatch.com/2016/04/12/everything-you-need-to-know-about-natural-language-search-2/
https://www.business2community.com/marketing/does-your-2020-marketing-strategy-include-conversational-marketing-02257726