Once upon a time, if a person wanted to know where to go to buy a car or have their television repaired, they asked their friends and family to give them some recommendations. Nowadays, however, things work a little differently.

Instead of having their inner circle point them in the right direction, most prospective customers turn to Google. They figure out where to go and what to purchase by reading online reviews.

Why Are Online Reviews So Important?

If your business does not have many positive reviews on Google, you owe it to yourself to take steps to change that fact. Here’s why:

Reviews Can Boost Your Company’s Search Engine Rankings

Google analyzes a wide variety of factors when determining which results to display when users search for specific keywords, including:

  • Loading speeds
  • Domain ages
  • Security
  • Mobile-friendliness

However, it also places a great deal of weight into the ratings and reviews left by customers. Google considers sites with lots of positive feedback to be trustworthy and reliable. Therefore, it tends to place them at the top of its results.

Your company can enjoy an even more sizable rankings boost if its Google My Business reviews contain relevant keywords. If, for example, someone leaves a comment stating that your dealership offers a “great selection of used cars,” your site is highly likely to appear when people look for “used cars.”

Reviews Can Make Your Business Look More Trustworthy to Customers

Positive reviews don’t just make your organization look more trustworthy to Google. They also make prospective customers feel more comfortable about using your website and doing business with you.

Research consistently shows that consumers consider Google reviews to be one of the most credible ways of judging a company’s trustworthiness. In many cases, the public even thinks of these ratings as more beneficial than recommendations from friends and family.

Reviews Can Increase Your Company’s Revenue

When Google puts your website among its top results and customers trust your company, there can be only one outcome. Your business will notice a sharp uptick in its sales figures. 

But don’t just take our word for it. Listen to what the experts from Harvard Business School have to say on the matter.

They say that a one-star rating increase can lead to a revenue boost of up to nine percent. This figure is not an estimate or a best-guess. They came to this conclusion after reviewing data published by the Washington State Department of Revenue.

If your business turns over $1 million each year, such a boost could put as much as $90,000 extra into your pocket.

How to Improve Your Google My Business Reviews

Clearly, positive reviews and ratings can have a significant impact on your company. So, you may be wondering how you can improve yours. Luckily, FZA Digital has the answers you need. 

To boost your Google My Business rating, all you need to do is:

Provide Consistently Excellent Customer Service

Your customers are unlikely to leave you the positive reviews you need to boost your Google My Business rating out of the goodness of their hearts. You will have to earn them by providing fantastic service.

You can accomplish this feat by:

  • Responding to questions and concerns promptly
  • Empathizing with their situation
  • Remaining positive and friendly at all times
  • Resolving their issues as best you can

Before long, you will begin to see a slew of reviews thanking you for going the extra mile for your customers.

Show Your Customers Where to Leave Reviews

Customers who wish to leave positive reviews for your organization don’t always know where to do so. It is up to you to show them.

You can provide them with this information in a variety of ways, like:

  • Sending them an email that explains the process
  • Handing them an instruction leaflet with their purchase
  • Walking them through the process in-store

The easier you make it, the more likely you are to receive positive reviews.

Offer Review Incentives

Quite often, the best way to convince shoppers to rate your organization on Google My Business is to offer them an incentive like:

  • A discount on a future purchase
  • A free product or service
  • A rebate on their purchase
  • Entry into a prize drawing

Be careful when offering these incentives, though. You cannot state that they must leave a five-star review to receive the reward. You can only ask them to give their honest opinion on their experience with your company.

Need a Little Help?

Can’t seem to improve your Google My Business rating on your own? No worries! The FZA Digital team is always available to assist. 

We have been helping companies boost their online reputation and search engine rankings for years – and we are ready to do the same for you. 

To learn more about our services, all you need to do is pick up the phone and give us a call at (424) 229-2923. Or, if you would prefer, you can also send us a message online.

Does your small business have a large following on Facebook? How about Instagram, Snapchat and Twitter? If not, now is the perfect time to begin growing your network.

Why? Well, when you have a significant following on these popular social media networks, you will find it much easier to:

  • Alert your client base to sales and promotions
  • Provide excellent customer service
  • Uncover trends in your industry
  • Drive visitors to your company’s website
  • Develop new leads

Wondering how you can grow your company’s social media following and enjoy these benefits? The following tips should help you do just that:

Share Interesting Content Regularly

The secret to success on social media really isn’t a secret at all. If you share compelling and engaging content consistently, you are sure to see an increase in followers.

But what should you be sharing? Well, you can never go astray by sticking to the following options:

  • Industry-related news
  • Educational videos and info-graphics
  • User-generated content
  • Insights from industry leaders

If your target market is laid-back or casual, you can also share some good natured jokes or memes.

At FZA Digital, we recommend posting to your social media accounts at least a few times each week. If you can do so daily – even better.

Make Use of Hashtags

If you want to be seen by social media users, you need to go where the action is. On popular platforms like Twitter and Instagram, that means adding plenty of relevant hashtags to your posts.

Some of the hashtags you should use will be evergreen. If you run a car dealership, #usedcars will always be relevant to your content.

Many other hashtags are more time-sensitive. For instance, #IndependenceDay is only likely to be relevant for a week or two around the beginning of July.

By using lots of hashtags, you make it much easier for users to find your posts. And if they like what you have to say, they may decide to follow your page.

Engage with Your Audience

Social media should be social. In other words, you can’t just throw content up onto your page and walk away. If you wish to succeed on social media, you must interact with your audience.

At a minimum, you should try to:

  • Respond to comments about your content
  • Answer any questions you receive
  • React to posts you are tagged in

Taking these steps lets your audience know that you care about them and their opinions. You may even encourage them to share your page or your content with their friends and family – an action that will likely boost your follower count.

Add Social Media Follow Buttons to Your Website

If you want people to follow your company on social media, you need to make it as easy as possible to find your profiles. You can do just that by adding well-placed follow buttons to your website.

Where should you put these buttons? At FZA Digital, we recommend placing them in the following locations (at a minimum):

  • On your homepage
  • On all of your blog posts
  • On your contact page
  • On your service pages

If you have an existing email list, you can also include social media follow buttons in all of the messages you send. By promoting your social media channels on your website, blog and email list, you should see your following increase over time.

Utilize Paid Advertising

All of the techniques above will help boost your company’s followers on platforms like Facebook, Instagram and Snapchat. But they may take some time to deliver the kind of results you want to see.

If you want to grow your organization’s following in a hurry, you should consider paid advertising. Doing so can deliver results in days that would otherwise take months to achieve.

For instance, on Instagram, you can pay to have your organization’s profile promoted on the Explore tool. The primary function of this feature is to help users discover new brands.

If a user conducts a search and your company’s profile appears at the top of their list, there is a good chance they will hit the follow button.

Before long, your page can amass a sizable following!

Need a Little Help Along the Way?

Haven’t been able to boost your company’s social media followers as much as you would like? Or perhaps you don’t have the time or resources to devote to such a project?

No worries! The FZA Digital team is always available to assist with your social media marketing needs.

We have been helping small, medium and large businesses from across the United States improve their presence on Facebook, Twitter and Instagram for years.

We can do the same for your organization; all you need to do is pick up the phone and give us a call at (424) 229-2923. Or, send us a quick message online. We look forward to hearing from you!

Conversational marketing may sound ambiguous, but 79% of customers now use messaging apps to interact with customer service, and 82% reported that an “immediate response” was the most crucial factor in their overall satisfaction.

If your business is one of the 36% online currently using conversational marketing, by leveraging the power of live chat, then you can skip this one. For everyone else, click here to see why live conversation services help forge genuine conversations and increase conversions.

Here are three quick ways conversational marketing will dominate this year:

#1 – Natural Language Search

Robotic phrases are in. Conversational search is in (and yes, that includes trending voice search results too). Google is literally listening to how people ask for digital data and paying close attention to the brands that serve back humanized information.

Search Engine Watch explains:

“Natural language search is search carried out in everyday language, phrasing questions as you would ask them if you were talking to someone. These queries can be typed into a search engine, spoken aloud with voice search, or posed as a question to a digital assistant like Siri or Cortana.”

Tip: Make it easy for customers to say yes by researching the keywords they use to find your brand and become popularized by Google.

#2 – AI Vs. Human Chatbots

Humans crave connection; AI chatbots have lost their appeal as humans report being frustrated by the mere prospect of talking to a robot.

Connect live chat enables small businesses to utilize real people to create genuine connections and leverages authentic conversations to boost customer service and increase conversions.

Tip: Customers who visit your website have an intent to purchase. Make it easy for them to say yes by welcoming them as they arrive and opening up a dialogue.

#3 – Social Media Support

Messaging apps help customers reach you from the platforms they feel most comfortable with and cover a range of avenues, including social media, third-party apps, and SMS.

While email marketing still offers great potential, the truth is consumer attention is now on apps, not inboxes. Placing your message where customers will see and engage with it is a no-brainer and a surefire way to see significantly higher open rates and engagement.

Tip: Help customers say yes by troubleshooting customer service on live chat and social media platforms to reduce friction and appear more present (see how we can help!).

What Does Your Service Say About You?

Customers are vocal in their desires to support brands that are backed by real people and who forge genuine connections with their audience. And while it may feel daunting, change can be a welcome and refreshing change of pace for you and your consumers.

It’s no longer enough to check off blogs, SEO and emails from your marketing efforts; customers want you to step up to the plate and craft conversational responses. It’s never been easier or more affordable to provide your customers with a premium customer service experience.

Whatever conversation you decide to spark, Connect 24/7 live chat offers real conversation with real leads, in real time.

Request your free demo to see how Connect 24/7 live chat can meet the demands of your small business today by visiting https://www.fzadigital.com/connect-live-chat/.

Sources

https://searchenginewatch.com/2016/04/12/everything-you-need-to-know-about-natural-language-search-2/
https://www.business2community.com/marketing/does-your-2020-marketing-strategy-include-conversational-marketing-02257726 

When it comes to lead generation, it’s normal to jump the gun and assume it’s all for quick and instant sales, but a truly successful lead generation campaign is a carefully coiffed system that can vet, converse, and finesse your audience into becoming lifelong buyers. 

Social media offers small business owners countless opportunities to put themselves in front of a highly engaged and active audience. In fact, small businesses that use social media see, on average, an increase of 24% in total sales just from simply being active on the platform. 

Lead gen can, for the most part, become highly-targeted and highly-automated, once you go through these quick tips. And could in the long-run, save your business an average of 45% on traditional marketing dollars (with the right agency) thanks to its set-it-and-forget-it success. 

So, if you don’t have a social media strategy, or you’re not using lead gen to incentivize people to your offer, it’s time to buckle up.

 

Did you know FZA Digital has over 1,000 proven accounts that get more leads every single day? Click here to request a free consultation today

#1 – Host a Giveaway

As a rule of thumb: run regular or repeat giveaways if you have an offer, service, or product that is low-cost and easy to fulfill (there are FDA regulated stipulations that if you run a contest, you must adhere to the terms and conditions). Run one-time, high-value giveaways when you want to make a statement and gain traction.

The higher the value offered in a giveaway, the more you can ask from your audience. This is also a great time to partner with different brands or clients who have a similar demographic, so you can double or triple your reach. 

#2 – Offer a Gated Lead Gen 

Popular choices include a short eBook, a one-pager that provides information, value, or a free consultation. The results come from adding a gateway. This requires your audience to give you some personal information, such as their email or an SMS, to get access to the information. 

When publishing a lead gen on social media, you’ll want to consider how people get to their destination as not all platforms want the audience to leave. Customization on social media is key, especially when it comes to the link and call to action!

#3 – Boost View with Live Webinars

Unlike traditional webinars, “going live” on social media is open to everyone and free. Live webinars are super effective for high-ticket offers as you can build trust immediately and answer buyer objections live (or invite them to your email funnel). 

Social media platforms such as YouTube, Facebook, and Instagram actively promote and notify followers when you go live to increase views. This is the creme of the crop for social content so if you are able to go live, even to do a Q&A, you can gain a lot of views quickly.

  • Bonus – The Follow Up 

At the end of the day, even the best lead-gen magnet is only as powerful as the time you take to follow up. Many people forget to read or listen to the information they’ve been given, no matter how incredible or compelling that information was at the moment of interest.

Opening up a doorway into a new conversation with a lead is how relationships begin and much like dating, thoughtful and frequent communication that benefits your prospect, will see them turn from a lead to a loyal and buying customer for life.

 

FZA Digital helps brands dominate online and can help you generate more leads. Click here to request a free consultation today.

  • Sources  
  1. (n.d.). Retrieved from https://www.cloudways.com/blog/social-media-lead-generation/

AI, or Artificial Intelligence, may seem like a dream for the far-off future, but the technology has been available for decades, and chatbots are now communicating all around us. 

In 2016, messaging Apps knocked social media off the top spot with an engaged audience of 4 billion users. Facebook Messenger boasts over 1.3 billion users and is growing in use and functionality at an astonishing rate.

Chatbots are software that can “read” for keywords and provide predetermined responses, but they cannot problem-solve or give an independent answer (that’s AI for you). If you have ever been robocalled, you’ll know within a few seconds of chatting to a bot. 

For those seeking to offer superior customer service, request a free demo now to experience Connect; a 24/7 live chat feature that can scale to your business’s demand. 

The Purpose of Chatbots

Chatbots enable you to automate some of the monotonous, or high-frequency demands in your business to support a stellar customer service experience. 

Each type of chatbot usually has a specific role, and a small business may use one or more to provide a variety of customer service, such as: 

  1. Simple (Scripted) Chatbots: These offer a cut and paste back and forth with your customer and no room for adjustment. 
  2. Intelligent AI Chatbots: These chatbots are taking AI to the next level; ordered a pizza lately or reserved a hotel room? You may be surprised to learn you were dealing with an AI and not a human. 

Many businesses feel the pressure to offset the cost of customer service by installing bots; but what if you could have the best of both worlds?   

There is a third option: 

      3. Human Chatbots: This chatbot platform with human interaction; this middle-ground has a lot to offer. Humans can problem solve and find answers that untrained AI cannot, with the timing and automation of computers.   

FZA Digital is leading the online conversation with Connect, a proprietary online chat technology that enables small business owners to reap the many benefits of chatbots with the transparency that only real humans can provide.   

Like any technology, bugs and glitches do happen, and in those cases, if you rely on AI, you’re going to be without customer support. This might seem ok at first, but wait until the moment during a high-paid Ad campaign like the Superbowl, and you’re SOL. 

How to Provide the Best Customer Experience 

You may be surprised to learn that 24/7 live chat (operated by real humans, in real time) is not as costly to install as you might think, and the expenses can often offset itself via the increase in sales and reduced friction-time in “teaching and training” one or more robots. 

24/7 live chat raises the bar for how humans and AI can perform together and combines the timing and targeting that makes AI great, with the irreplaceable human touch. If you want more leads, more sales, and more raving reviews, 24/7 live chat is the way to go

#1 – Leverage Waiting Times

Just as no one wants to be pounced on immediately upon arrival, a short delay can put your website visitors at ease and allow them to prepare for the conversation while browsing.  

It’s common for an on-page prompt to be time-delayed appropriately with the time that a customer may have questions or be considering leaving the website, to retain their attention and pull them into the conversation. 

#2 – Split Test 

The truth is there’s no way for you to know for sure if a chatbot or a human is the right choice until you try it out. Split testing enables you to see how customers respond to specific changes like adding a live chat feature and enables you to measure any reactions.  

Once installed, continue to test. You can try different automated flows, different responses and see what works for your customers. Pretty soon, you’ll see what works and be able to duplicate those efforts more widely across the board. 

#3 – Finding Balance in Your Business  

Depending 100% on AI is never a great idea. While it may seem trendy, you run the risk of being left out in the cold if there be a technical error, and your customers may feel they aren’t getting the attention they deserve if things go sour. 

Thankfully, finding the sweet spot has never been easier thanks to Connect 24/7 live chat, which enables small business owners to find the right tone for their customer service; best of all, it’s quick and easy to use, can be installed on any website, and won’t slow you down. 

 

For more information on Connect’s 24/7 live chat features, or to schedule a free demo, please visit https://www.fzadigital.com/connect-live-chat/

Sources  

 

  1. (n.d.). Retrieved from https://www.hubspot.com/marketing-statistics 
  2. (n.d.). Retrieved from https://www.comm100.com/resources/report/chatbot-statistics/ 

 

 

24/7 Live Chat: Real People. Real Leads. Real Time.

LAKELAND, FL, UNITED STATES, March 1, 2020 /EINPresswire.com/ — FZA Digital, LLC debuts Connect, a human-operated 24/7 live chat service. Connect is powered by real people in real time to leverage real results and enables small business owners the opportunity to host authentic conversations that can elevate the customer service experience and increase sales.

Ed Barton, CEO, shared, “While AI is getting better, a pure bot solution will not give the response necessary when dealing with complex sales processes or situations. Connect allows for live chat functionality or co-chat features to support the customer quickly and authentically; Connect works on any website, in any industry, and can be tailored with your branding to drive your desired outcome.”

Whether you’re a solopreneur, a growing small business or a full-scale national enterprise, Connect 24/7 live chat offers a golden opportunity to increase sales and drive conversions; all without compromising the integrity that may come from automating your customer relationships.

“As humans, we instinctively know when we are talking to a chatbot. Nuance in language can lead to the frustrating back and forth while an ‘AI’ tries to figure out what a customer is trying to find out. Unlike AI, humans will continue to have a unique advantage for many years to come,” added Alex Papadopulos, CTO.

In addition to providing concierge-style, premium customer service, Connect offers a unique opportunity to forge a one-on-one connection with interested customers at the moment of interest. Whether it’s 10 pm or 3 am, Connect 24/7 live chat hosts are ready and capable of closing, giving you more time to do what you love.

About FZA Digital, LLC:

FZA Digital, LLC is a full-service, progressive digital marketing services provider. For more information on Connect 24/7 live chat services, or to schedule a free demo, please visit: https://www.fzadigital.com/connect-live-chat/, or contact FZA Digital, LLC directly at https://www.fzadigital.com/contact-us/

FZA Digital, LLC
Crystel Raines
+1 214-729-3411
email us here