Do you want your dealership’s website to drive more sales and generate more leads? If so, you may want to consider installing a callback widget.
What is a Callback Widget?
A callback widget is a tool you can add to your website that allows users to request a phone call from one of your team members. It typically asks users to provide basic information such as:
- Their name
- Their phone number, and
- Their reason for requesting a call
Callback widgets are generally easy to install. In most cases, they do not require any substantial changes to your website.
The Benefits of Callback Widgets
There are lots of reasons why you should install a callback widget on your dealership’s website, such as:
Every month, hundreds if not thousands of users visit your website. They do so to find out more about your vehicles. This is usually the first step in a customers car buying journey. What do they do when they have a question your site doesn’t answer?
They leave. Some turn to trusted industry sources like Kelley Blue Book or Autotrader. Others seek information from your competitors. If they are in a purchasing mode, and not just researching then they may want to speak with a representative to ask questions, schedule a test drive, or more. Prevent them from leaving, and make it extremely simple for them to contact you. Callback widgets help you do just that.
Once you add the widget to your site, shoppers can simply click to give them a call to answer their questions. No need to look elsewhere. This process makes life easier for users and helps you turn lost customers into warm leads.
The Opportunity to Up-Sell
The primary objective of a callback widget is to get prospective buyers on the phone with your salespeople. These calls are an excellent opportunity for your team to learn more about the customer’s needs.
For example, a shopper might request a call to ask some questions about the safety features in the 2017 Toyota Camry. However, while speaking to your salesperson, they might reveal they need financing or want to buy an extended warranty. Your salesperson can use this information to up-sell the buyer, increasing the revenue your dealership generates from the sale of the Camry.
Enhanced Customer Experience
Callback widgets aren’t just great tools for generating leads and boosting your dealership’s revenue. Buyers also love them because they give them the ability to:
- Learn more about products without needing to trawl the web
- Speak to representatives without having to wait on hold, and
- Arrange phone calls for a time that fits into their busy schedule
With so many benefits, it’s no surprise, 61 percent of users found click-to-call tools very or extremely important in a recent Google study.
Fast Ring – A Callback Widget from fusionZONE
Now that you know a bit more about the benefits of callback widgets, you might be about to begin searching for the right one for your website. If so, you’re in luck. You have already come to the right place.
The FastRing tool from fusionZONE is the perfect callback widget for your dealership. It includes an administrative portal with 24/7 access to your call data. FastRing offers tons of exciting features you and your customers will love, such as:
- Call Routing: Ring one agent, or a group of agents
- Keep Your Phone Number: No need to display random phone numbers to your customers.
- Real-Time Statistics: See what’s going on in your business right now
- Source Control: Add new sources whenever you need to
With all the features offered in FastRing, there’s simply no reason to look at any other callback widget.
Contact fusionZONE Today to Add FastRing to Your Website
Would you like to learn more about how fusionZONE’s callback widget can take your dealership to the next level? If so, please do not hesitate to give us a call at (424) 232-0728 or contact us online. We’ll be happy to answer your questions and provide you with all the info you need to know!