3 Digital Marketing Techniques to Create Customers For Life

3 Digital Marketing Techniques to Create Customers For Life

Most companies think of digital marketing as a means of generating new customers. Their belief is not wrong. Tactics like PPC advertising, search engine optimization, and social media marketing are all excellent ways of creating first-time buyers.

However, companies that only use digital marketing to acquire brand new shoppers are missing out on the opportunity to create repeat customers.

The Benefits of Repeat Business

Repeat shoppers are much more valuable to organizations like yours than one-time customers. Here’s why:

  • Repeat customers spend 67 percent more than new buyers.
  • Around 61 percent of small and medium businesses report more than half of their revenue comes from repeat customers.
  • It costs five times more to acquire a new customer than to keep an existing one.
  • A five percent increase in a company’s customer retention rate can increase its profitability by up to 75 percent.
  • Repeat customers refer 50 percent more potential shoppers than one-time clients.

In short, repeat buyers can boost your company’s profitability and ensure it continues to thrive for many years to come.

How to Create Repeat Customers with Digital Marketing

The following digital marketing tactics may help you generate more repeat business for your organization:

1. Engage with People on Social Media

If you want customers to keep coming back to your business, you need to stay at the top of their minds at all times. Engaging with them on apps like Facebook and Instagram is the perfect way to do just that.

There are a wide variety of ways you can connect with your customers on social media, such as:

  • Share Behind the Scenes Content: Letting clients get to know your team members or see how you make your products may make them feel more connected to your company. That connection can quickly turn them into repeat customers.
  • Hold Competitions: Social media competitions and giveaways are a superb way to ensure your company makes regular appearances on your customers’ feeds. The winners will think of your business each time they look at their prize.
  • Share Interesting Information: Teaching your audience about your sector will make them think of your organization as trustworthy and knowledgeable.

These tactics are relatively simple. However, they ensure your company is the first to come to mind the next time your audience needs a product you offer, turning one-time buyers into repeat customers.

2. Send Offers to Your Customers via Email

When an individual buys one of your products or services, you most likely send them an email to thank them for their business. However, your email correspondence with your buyers should not stop there.

If you want them to return to your company in the future, you should also include special discounts, promotions, and other offers on a regular basis.

When writing these marketing emails, keep the following tips in mind:

  • Be Personal: Including the customer’s name and basing their offers on products they have already purchased will increase your odds of turning them into a repeat shopper.
  • Keep It Short: Customers are unlikely to give your emails more than a few minutes of their attention. As such, avoid writing excessively long emails.
  • Include a Compelling Call to Action: Your marketing emails should always include a clear and compelling call to action. Without it, your readers may not know how to take advantage of their offer.

Of course, you should never spam your buyers with marketing emails. One or two messages per week will usually suffice.

3. Launch a Retargeting Ad Campaign

Whether your company sells cars, clothing, or chocolate, your customers will eventually have to purchase a replacement product.

If you run an automotive dealership, this need will likely arise a few years after the initial sale. If you operate a confectionery store, it could happen in as little as a couple of days.

You can turn one-time buyers into repeat customers by figuring out when they will need a replacement product based on engaging with your brand, then advertising it to them during that time. This process is known as retargeting.

There are tons of platforms that will allow you to retarget your customers in this way. However, most organizations find that running a campaign on Google Ads is the most effective option.

Retargeting campaigns can take quite a while to set up. However, they are one of the most effective means of creating repeat customers, so they are well worth the time investment.

Need Some Help? Contact the Knowledgeable Marketers at FZA Digital!

Do you need some help managing your company’s social media accounts or creating your next remarketing campaign? Then please do not hesitate to get in touch with the team at FZA Digital. We have years of experience in the digital marketing space and know what it takes to succeed online.

To talk to one of our helpful representatives, all you need to do is give us a call at (424) 232-0810 or contact us online. We look forward to working with you! 

How to Increase Your Company's Social Media Following

Does your small business have a large following on Facebook? How about Instagram, Snapchat and Twitter? If not, now is the perfect time to begin growing your network.

Why? Well, when you have a significant following on these popular social media networks, you will find it much easier to:

  • Alert your client base to sales and promotions
  • Provide excellent customer service
  • Uncover trends in your industry
  • Drive visitors to your company’s website
  • Develop new leads

Wondering how you can grow your company’s social media following and enjoy these benefits? The following tips should help you do just that:

Share Interesting Content Regularly

The secret to success on social media really isn’t a secret at all. If you share compelling and engaging content consistently, you are sure to see an increase in followers.

But what should you be sharing? Well, you can never go astray by sticking to the following options:

  • Industry-related news
  • Educational videos and info-graphics
  • User-generated content
  • Insights from industry leaders

If your target market is laid-back or casual, you can also share some good natured jokes or memes.

At FZA Digital, we recommend posting to your social media accounts at least a few times each week. If you can do so daily – even better.

Make Use of Hashtags

If you want to be seen by social media users, you need to go where the action is. On popular platforms like Twitter and Instagram, that means adding plenty of relevant hashtags to your posts.

Some of the hashtags you should use will be evergreen. If you run a car dealership, #usedcars will always be relevant to your content.

Many other hashtags are more time-sensitive. For instance, #IndependenceDay is only likely to be relevant for a week or two around the beginning of July.

By using lots of hashtags, you make it much easier for users to find your posts. And if they like what you have to say, they may decide to follow your page.

Engage with Your Audience

Social media should be social. In other words, you can’t just throw content up onto your page and walk away. If you wish to succeed on social media, you must interact with your audience.

At a minimum, you should try to:

  • Respond to comments about your content
  • Answer any questions you receive
  • React to posts you are tagged in

Taking these steps lets your audience know that you care about them and their opinions. You may even encourage them to share your page or your content with their friends and family – an action that will likely boost your follower count.

Add Social Media Follow Buttons to Your Website

If you want people to follow your company on social media, you need to make it as easy as possible to find your profiles. You can do just that by adding well-placed follow buttons to your website.

Where should you put these buttons? At FZA Digital, we recommend placing them in the following locations (at a minimum):

  • On your homepage
  • On all of your blog posts
  • On your contact page
  • On your service pages

If you have an existing email list, you can also include social media follow buttons in all of the messages you send. By promoting your social media channels on your website, blog and email list, you should see your following increase over time.

Utilize Paid Advertising

All of the techniques above will help boost your company’s followers on platforms like Facebook, Instagram and Snapchat. But they may take some time to deliver the kind of results you want to see.

If you want to grow your organization’s following in a hurry, you should consider paid advertising. Doing so can deliver results in days that would otherwise take months to achieve.

For instance, on Instagram, you can pay to have your organization’s profile promoted on the Explore tool. The primary function of this feature is to help users discover new brands.

If a user conducts a search and your company’s profile appears at the top of their list, there is a good chance they will hit the follow button.

Before long, your page can amass a sizable following!

Need a Little Help Along the Way?

Haven’t been able to boost your company’s social media followers as much as you would like? Or perhaps you don’t have the time or resources to devote to such a project?

No worries! The FZA Digital team is always available to assist with your social media marketing needs.

We have been helping small, medium and large businesses from across the United States improve their presence on Facebook, Twitter and Instagram for years.

We can do the same for your organization; all you need to do is pick up the phone and give us a call at (424) 229-2923. Or, send us a quick message online. We look forward to hearing from you!

Working from home may sound like a dream come true, but for many, this new lifestyle may come with a few challenges. Newly remote workers in the middle of the COVID-19 pandemic may find it disorienting to be taking calls from their dining room or have kids present for a meeting.

Rather than focusing on what you don’t have, which may be foot traffic and a retail location, we’re encouraging you to work with what you do: the internet. There are more potential buyers online than ever before, and if you’ve never made a sale online, now’s your chance.

Keep reading to learn our digital tips for remote workers that can help you work efficiently with team members, collaborate on projects, and boost your revenue.

Do What You Would Do at Work

Treat your home office like you are traveling to work. Creating a schedule (and sticking to it) will help you set clear expectations of when you should be in the zone – and when to log off. Get dressed every day. Sure, wearing sweatpants may be fine the first day, but putting on work clothes will help distinguish weekdays from weekends.

A great tip that many moguls tout is to do the thing which you are putting off first. That could be the most complicated tasks, that one phone call you’re dreading, or the most tedious job. This will give you a productivity boost and set a positive outlook for the day.   

Stay connected to employees, co-workers, and customers by leveraging video chats, phone calls, text, email, and messaging apps. You should also aim to move often and take your lunch break: eating and moving are important to keeping you sharp. 

Audit Your Online Presence 

If you feel restless, we recommend performing an audit of your online presence. Web traffic is soaring, with noticeable increases in mobile traffic. Make sure that your website can be viewed easily on mobile and tablets. Click around and pretend that you’re a customer. If something feels off then it most likely is to your customers.

You should also review your directory information. Customers during the COVID-19 pandemic are reaching out more to businesses to confirm hours of operation and ask questions. Be sure to check if your information is current on all the major platforms.

You can also use this time to leverage your SEO strategy and gain the digital advantage. If you do not have an agency or have been doing it on your own and need a bit of help, FZA Digital offers SEO services. We can perform the audits for you and identify where your website needs the most help.

 

Teams, Collaborate Digitally 

During this time, it’s a good idea to communicate more than usual. Schedule brief video chats for your team to connect. Keep them short (around 15 minutes) and to the point. Check-in one-on-one with staff to see how they’re adjusting to the change of routine.

You’d be surprised how many tasks can now be completed effectively online using free or nominally priced service software. Yes, everyone and their mom is on Zoom, but do you know about other tools for project management and storage?

Some options we recommend are:

As every business has different needs, we recommend signing up for a few options and asking your team what you can offer to make their day easier.

 

A Positive Attitude is Key

Finally, it’s important to keep a positive attitude. This doesn’t mean walking around with blind to the situation. But it’s important to recognize and accept some things that are out of your control and focus on what you can change.

Taking time off may seem counter intuitive. However, In the grand scheme of your well-being, how much more productive you can be once you return will outweigh your short break.

Here are some other simple but fun ways you can break up your day:

  • Goat 2 MeetingFor a modest donation, Sweet Farm will video conference a goat from their farm to your next Zoom meeting.
  • Audible (temporarily free) – One of the world’s largest suppliers of audiobooks is offering a huge selection of free audiobooks as long as the world is at home.
  • Netflix Party A Chrome extension that allows you to watch Netflix while also video chatting with your friends and family.

We at FZA Digital hope you are staying safe and keeping busy! If you’re ready to dominate online, we’re ready to take your call at 424-229-2923.

 

 

When it comes to lead generation, it’s normal to jump the gun and assume it’s all for quick and instant sales, but a truly successful lead generation campaign is a carefully coiffed system that can vet, converse, and finesse your audience into becoming lifelong buyers. 

Social media offers small business owners countless opportunities to put themselves in front of a highly engaged and active audience. In fact, small businesses that use social media see, on average, an increase of 24% in total sales just from simply being active on the platform. 

Lead gen can, for the most part, become highly-targeted and highly-automated, once you go through these quick tips. And could in the long-run, save your business an average of 45% on traditional marketing dollars (with the right agency) thanks to its set-it-and-forget-it success. 

So, if you don’t have a social media strategy, or you’re not using lead gen to incentivize people to your offer, it’s time to buckle up.

 

Did you know FZA Digital has over 1,000 proven accounts that get more leads every single day? Click here to request a free consultation today

#1 – Host a Giveaway

As a rule of thumb: run regular or repeat giveaways if you have an offer, service, or product that is low-cost and easy to fulfill (there are FDA regulated stipulations that if you run a contest, you must adhere to the terms and conditions). Run one-time, high-value giveaways when you want to make a statement and gain traction.

The higher the value offered in a giveaway, the more you can ask from your audience. This is also a great time to partner with different brands or clients who have a similar demographic, so you can double or triple your reach. 

#2 – Offer a Gated Lead Gen 

Popular choices include a short eBook, a one-pager that provides information, value, or a free consultation. The results come from adding a gateway. This requires your audience to give you some personal information, such as their email or an SMS, to get access to the information. 

When publishing a lead gen on social media, you’ll want to consider how people get to their destination as not all platforms want the audience to leave. Customization on social media is key, especially when it comes to the link and call to action!

#3 – Boost View with Live Webinars

Unlike traditional webinars, “going live” on social media is open to everyone and free. Live webinars are super effective for high-ticket offers as you can build trust immediately and answer buyer objections live (or invite them to your email funnel). 

Social media platforms such as YouTube, Facebook, and Instagram actively promote and notify followers when you go live to increase views. This is the creme of the crop for social content so if you are able to go live, even to do a Q&A, you can gain a lot of views quickly.

  • Bonus – The Follow Up 

At the end of the day, even the best lead-gen magnet is only as powerful as the time you take to follow up. Many people forget to read or listen to the information they’ve been given, no matter how incredible or compelling that information was at the moment of interest.

Opening up a doorway into a new conversation with a lead is how relationships begin and much like dating, thoughtful and frequent communication that benefits your prospect, will see them turn from a lead to a loyal and buying customer for life.

 

FZA Digital helps brands dominate online and can help you generate more leads. Click here to request a free consultation today.

  • Sources  
  1. (n.d.). Retrieved from https://www.cloudways.com/blog/social-media-lead-generation/