Category Archives: Dealership Marketing

Home Archive by category "Dealership Marketing" (Page 2)
asingh@fzautomotive.com
August 16, 2022 Automotive Sales ProcessDealership MarketingNews 0 Comment

2022 Automotive Industry Outlook

The auto industry has experienced unprecedented uncertainty during the global pandemic and subsequent microchip shortage and supply chain issues. Unfortunately, it appears these supply challenges will continue well into 2022 and potentially beyond. In this week’s edition of the fusionZONE blog...
asingh@fzautomotive.com
August 16, 2022 CRODealership MarketingWebsite Strategy 0 Comment

Top 5 Automotive Website Design Tips

Top 5 Tips for Automotive Website Design Could your automotive website use a major upgrade? Maybe the site design needs updating to a more modern and user-friendly layout, or it’s simply not helping your dealership reach its full potential. Either way, there are plenty of automotive web design...
asingh@fzautomotive.com
August 16, 2022 Dealership Marketing 0 Comment

Setting Yourself Up for Success in Q4

Now that we’ve covered some challenges, opportunities and solutions for car dealerships in Q3 of 2021, let’s bring it all together with the next steps you can take into Q4 and beyond. Create a Plan to Minimize the Effects of Inventory Issues Many car buyers are shopping for new and used ...
asingh@fzautomotive.com
August 16, 2022 Dealership Marketing 0 Comment

Customer Experience (Still) Reigns Supreme

Motorists are often excited about upgrading to a new or newer car but dread the purchase process. Many consumers still prefer face-to-face transactions, especially for big-ticket items like vehicles, but others have grown quite accustomed to the modern conveniences that COVID forced into reality. Th...
asingh@fzautomotive.com
August 16, 2022 Dealership Marketing 0 Comment

Post-Pandemic Shopping Patterns

The car-buying market is coming back from a very challenging 2020, but it is still a far cry from where it was pre-pandemic. Increased vaccination rates and relaxing restrictions mean more foot traffic than before, though not to levels seen in 2019 and prior. Interestingly, there’s a bit of a ...
asingh@fzautomotive.com
August 16, 2022 Dealership Marketing 0 Comment

How to Overcome Supply Chain Issues

Just when car dealerships thought things were starting to return to normal, snowballing supply chain issues became a major headache. Various inventory issues have plagued car dealers during the pandemic, from temporary car plant closures and shuttered used car auctions to the current semiconductor s...
asingh@fzautomotive.com
August 16, 2022 Dealership Marketing 0 Comment

Q3 Automotive Playbook

The third quarter of 2021 is upon us. Car dealerships, like the general public, are eager to turn the page on the past year-plus of hardships and get back to a sense of normalcy. Pandemic lockdowns, plant shutdowns, supply chain issues, and shifts in consumer demand and behavior have continued to cr...