Social Media Do's and Don'ts for Memorial Day

Memorial Day Social Media Dos and Don’ts

Memorial Day is just around the corner and car dealerships across the nation are gearing up to commemorate the occasion with their followers on social media.

However, in the midst of all the excitement, it is important to remember Memorial Day is not just another federal holiday. First and foremost, it is a day of mourning for US military personnel who lost their lives while serving their country.

As such, if you plan to commemorate the holiday on social media, you must do so in a sensitive and respectful manner. Crass and inconsiderate Facebook or Instagram posts are sure to result in a great deal of blowback from your community.

Luckily, you don’t have to handle this tricky situation alone. The FZA Digital team has prepared a detailed list of dos and don’ts you can follow to observe Memorial Day the right way.

We recommend following these tips to observe Memorial Day in a respectful manner:

Recognize the Fallen Soldiers

Your social media followers will expect you to make a post recognizing the sacrifice of the soldiers who lost their lives while protecting their country.

Your post does not need to be lengthy or complex, however. A brief, simple, respectful message will suffice. Consider emulating the following examples:

  • “Thank you to our fallen soldiers. We are forever grateful for your sacrifice.”
  • “This Memorial Day, we remember the brave men and women who gave their lives to protect our country.”
  • “Today, we honor the heroes who lose their lives fighting for our freedom.”

It’s best to post this message early in the day. If you leave it too late, your social media followers may begin to wonder why you have not yet made a post.

Post Patriotic Images

Commemorating Memorial Day isn’t just about the words you use. It’s also about the photos you post on Facebook, Instagram, and Twitter.

We recommend sticking to patriotic images. You can’t go wrong with pictures of soldiers, the US flag, or the Statue of Liberty. 

It’s best to avoid using images of politicians and political buildings, like the White House, though. These pictures are likely to result in inflammatory comments and messages.

Social Media Mistakes to Avoid on Memorial Day

It’s easy to find yourself at the center of controversy on Memorial Day. If you don’t want to upset or anger your social media followers, avoid making the following mistakes:

Saying “Happy Memorial Day”

When creating posts to commemorate the holiday, you may be tempted to say “Happy Memorial Day” to your followers. After all, that’s what you would say on the 4th of July or Labor Day.

Memorial Day is different, though. It is primarily a day of mourning for fallen American soldiers. If you use a phrase like “Happy Memorial Day,” you might upset people who have lost a friend or a family member.

Instead, consider wishing your followers a “thoughtful” or “meaningful” Memorial Day.

Shoehorning Your Brand into Memorial Day Posts

Memorial Day weekend is about fallen US military members and their families. It isn’t about your brand.

As such, you should avoid shoehorning your brand and its holiday deals into your remembrance and recognition posts in the following ways:

  • “This Memorial Day, we celebrate our fallen heroes. Honor their memory with $500 off any new Camry this weekend!”
  • “To celebrate the lives of the soldiers we have lost, we’re offering $20 oil changes this Memorial Day!”
  • “This Memorial Day, celebrate the brave men and women who gave their lives so you can test drive the new Sonata at our dealership.”

These types of posts are quite vulgar, and they are likely to elicit angry responses from your followers.

If you want to promote a Memorial Day sales event, consider creating a separate post to inform your followers. We recommend keeping at least a few hours between your recognition post and your promotion announcements.

Need Help Managing Your Social Media Accounts? Contact FZA Digital Today!

Do you need help managing your auto dealership’s social media accounts? If so, please do not hesitate to get in touch with the team at FZA Digital. We’ve been helping companies drive sales and engage with their community on Facebook and Instagram for years, and we’d love to do the same for you.

To learn more about our services, all you need to do is give us a call at (424) 232-0801 or fill out our short online contact form. Our friendly representatives will be more than happy to answer all your questions!

3 Digital Marketing Techniques to Create Customers For Life

3 Digital Marketing Techniques to Create Customers For Life

Most companies think of digital marketing as a means of generating new customers. Their belief is not wrong. Tactics like PPC advertising, search engine optimization, and social media marketing are all excellent ways of creating first-time buyers.

However, companies that only use digital marketing to acquire brand new shoppers are missing out on the opportunity to create repeat customers.

The Benefits of Repeat Business

Repeat shoppers are much more valuable to organizations like yours than one-time customers. Here’s why:

  • Repeat customers spend 67 percent more than new buyers.
  • Around 61 percent of small and medium businesses report more than half of their revenue comes from repeat customers.
  • It costs five times more to acquire a new customer than to keep an existing one.
  • A five percent increase in a company’s customer retention rate can increase its profitability by up to 75 percent.
  • Repeat customers refer 50 percent more potential shoppers than one-time clients.

In short, repeat buyers can boost your company’s profitability and ensure it continues to thrive for many years to come.

How to Create Repeat Customers with Digital Marketing

The following digital marketing tactics may help you generate more repeat business for your organization:

1. Engage with People on Social Media

If you want customers to keep coming back to your business, you need to stay at the top of their minds at all times. Engaging with them on apps like Facebook and Instagram is the perfect way to do just that.

There are a wide variety of ways you can connect with your customers on social media, such as:

  • Share Behind the Scenes Content: Letting clients get to know your team members or see how you make your products may make them feel more connected to your company. That connection can quickly turn them into repeat customers.
  • Hold Competitions: Social media competitions and giveaways are a superb way to ensure your company makes regular appearances on your customers’ feeds. The winners will think of your business each time they look at their prize.
  • Share Interesting Information: Teaching your audience about your sector will make them think of your organization as trustworthy and knowledgeable.

These tactics are relatively simple. However, they ensure your company is the first to come to mind the next time your audience needs a product you offer, turning one-time buyers into repeat customers.

2. Send Offers to Your Customers via Email

When an individual buys one of your products or services, you most likely send them an email to thank them for their business. However, your email correspondence with your buyers should not stop there.

If you want them to return to your company in the future, you should also include special discounts, promotions, and other offers on a regular basis.

When writing these marketing emails, keep the following tips in mind:

  • Be Personal: Including the customer’s name and basing their offers on products they have already purchased will increase your odds of turning them into a repeat shopper.
  • Keep It Short: Customers are unlikely to give your emails more than a few minutes of their attention. As such, avoid writing excessively long emails.
  • Include a Compelling Call to Action: Your marketing emails should always include a clear and compelling call to action. Without it, your readers may not know how to take advantage of their offer.

Of course, you should never spam your buyers with marketing emails. One or two messages per week will usually suffice.

3. Launch a Retargeting Ad Campaign

Whether your company sells cars, clothing, or chocolate, your customers will eventually have to purchase a replacement product.

If you run an automotive dealership, this need will likely arise a few years after the initial sale. If you operate a confectionery store, it could happen in as little as a couple of days.

You can turn one-time buyers into repeat customers by figuring out when they will need a replacement product based on engaging with your brand, then advertising it to them during that time. This process is known as retargeting.

There are tons of platforms that will allow you to retarget your customers in this way. However, most organizations find that running a campaign on Google Ads is the most effective option.

Retargeting campaigns can take quite a while to set up. However, they are one of the most effective means of creating repeat customers, so they are well worth the time investment.

Need Some Help? Contact the Knowledgeable Marketers at FZA Digital!

Do you need some help managing your company’s social media accounts or creating your next remarketing campaign? Then please do not hesitate to get in touch with the team at FZA Digital. We have years of experience in the digital marketing space and know what it takes to succeed online.

To talk to one of our helpful representatives, all you need to do is give us a call at (424) 232-0810 or contact us online. We look forward to working with you! 

Welcome back!

If you missed part 1 of work from home during COVID-19, you can check that out here. 

Post-industrial revolution, we’ve spent decades training people to work in offices and neglected working from home. For those who have the opportunity to work from home, there are useful  skills that need to be sharpened. 

Managers play a pivotal role in training teams to leverage video conferencing and other digital workflows as customers demand face-to-face interaction. As they say, the show must go on, and the internet is equipped to help you stay open. 

Follow these tips to help your team transition, albeit temporarily at home:  

Transition In and Out of Work Mode

So you’ve lost the morning commute, congrats! What you might not realize is somewhere in the traffic, you lost alone time. Reclaim this time in your own home.

Transitions mean having defined working hours and setting a boundary for when you are and are not working. Create a new routine that kicks off your work day, such as making coffee, or reading the news first, before you start working. Don’t start working from your bed when you wake up! Give yourself even those crucial steps to get to your workstation. 

Something that may seem small but is a massive help is getting dressed for work everyday. While it’s tempting to wear sweatpants and a hoodie, putting on or taking off clothes will help put you in the right mindset for the moment. 

Designate a Home Office

Creating a dedicated office area doesn’t mean turning your house inside out it means having a defined space for where you can be productive. Work within your means; you don’t need a whole room for an office. Your workspace should only be used for work. If you need to take a break, leave your workstation. Have separate areas dedicated to each part of your day. 

Offer Video Conferencing Tips 

When setting up a video conference, you’ll want to create a quiet space with good lighting. You should still dress appropriately for your position. Remember to smile and engage with the camera. Otherwise, you will look distracted to your customer as your eyes will be looking away from them while they talk to you. 

If you’re performing a walkaround or using a handheld device, consider purchasing a stabilizer for your phone. This will give live videos a smoother, less nauseating experience for the viewer  A small investment can help land the sale. 

Support Online Security Measures 

We transmit and receive huge amounts of confidential data each day. As your own IT manager, ensure that you are using secure web browsers across all devices. Mobile wallets and financial information can be hijacked, so be careful what you leave on your phone.

  • Set strong passwords (consider a dedicated password manager like Dashlane
  • Keep software up to date, as these contain security patches 
  • Set up fingerprint or face recognition
  • Use a VPN, like ExpressVPN to heighten your security 
  • Set up remote wipe capabilities

Back-Up Your Data

Now that your data is secure, it’s also wise to consider how to back-up data. As you may be relying on your laptop and not your office computer, storing files in an online storage cloud means when you return to the office, you can easily retrieve that data.  

Apps like iCloud, Google Drive, and Dropbox make storing files online a cinch. You can select the corporate plans to gain editing and access the right to stored data. This is ideal for file-sharing so that you can avoid the high-risk of emailing sensitive documents. 

Creating a Healthy Work/Life Balance 

Gabriel Weinberg, the founder of DuckDuckGo, said the following: 

“Working remotely, people are never forced to get a drink after work. You’re not substituting work socialness for community socialness. They are in their own communities. So you’re really getting real diversity of thought.” 

Be cognizant of how your team morale is each week or day. Everyone deals with stress in different ways and keeping a finger on the pulse allows you to smooth over small concerns before they become big waves. 

Create team incentives or add an element of fun to meetings to boost the mood. Your team will return the favor with improved productivity.  

We at FZA Digital hope you are staying safe! If you’re ready to generate more leads and digitize your business, we’re ready to take your call at 424-229-2923.