How to Optimize Your Website Content for Voice Search

Voice assistants like Alexa and Siri are more popular than ever. In 2020, more than 4 billion of these systems provided users with directions, cooking advice, and product information. Experts forecast this figure to be around 8.4 billion by 2024.

This rapid growth means it is essential for you to optimize your company’s website content for voice search. Doing so will help Alexa and Siri send their users to your site when they need your product or service.

At FZA Digital, we recommend taking the following steps to optimize your content for voice search:

Focus on Conversational Keywords

When people want to buy a product or find information using a traditional search bar, they usually type directly and concisely. These searches tend to include phrases such as:

  • “Burgers near me”
  • “Used cars in [CITY]”
  • “Roof repair in my area”
  • “Hardware store near me”
  • “Buy Halloween costume”

Users rarely interact with their voice assistants in this way. Instead, they generally speak more conversationally. Their queries look more like this:

  • “Where’s the best burger place in town?”
  • “What are the most reputable used car dealerships near me?”
  • “Where can I find a roofer?”
  • “Where can I buy a new hammer?”
  • “Where can I get a costume for my Halloween party?”

If you want Alexa to send users to your company’s website, it is essential for you to sprinkle conversational keywords into your content. Terms such as “best burger place in town” are likely to attract plenty of voice visitors.

To find out which conversational keywords will work well for your site, you can use Answer the Public’s, Discover Tool.

Localize Your Website Content

When people ask Siri or Alexa to help them find the best collision centers or shoe stores, they don’t want directions to a location three states away. They want to find a company in their town or city.

If voice assistants do not know where your business is, they cannot send these users in your direction when they require local services.

Localizing the content on your website is one of the best ways to tell the algorithms which cities your company services. We recommend following the following steps to localize your content:

  • Insert Place Names in Text: Changing a phrase like “We offer dent repairs” to “We offer dent repairs in [CITY]” can help Siri figure out where you are.
  • Edit Page Titles: Changing the name of your “Collision Repair” page to “[CITY] Collision Repair” will provide the algorithms with location information.
  • Add Your Address: Placing your business address on the footer of your website will help Alexa and Siri find you.

You can also create a Google My Business account to help Alexa and Siri nail down your company’s location.

Create Pages That Answer Frequently Asked Questions

What questions do people regularly ask about your products or services? If you operate a car dealership, you probably receive these questions on a regular basis:

  • “What should I look for when test driving a car?”
  • “Is it better to lease or finance a new vehicle?”
  • “How much is my car worth as a trade-in?”
  • “How often should I change the oil in my vehicle?”
  • “What are the benefits of electric cars?”

People don’t just direct questions like these to your customer service reps and sales team. They also ask Alexa and Siri.

If you add pages dedicated to answering these questions in detail to your company’s website, the voice assistants will inevitably send traffic in your direction. You can then begin trying to convert those visitors into customers.

Improve Your Website’s Loading Speeds

If your company’s website is slow to load, voice assistants like Alexa will not direct users toward it. Instead, they will send them to sites that offer similar information at faster speeds.

To avoid this nightmare scenario, you can take steps to boost your site’s loading times. The following techniques are among the most effective:

For more advice on how to speed up your website, you can check out the PageSpeed Insights tool from Google.

Need Help Optimizing Your Site? Contact the Experts at FZA Digital!

Optimizing your organization’s website content for voice search can help you drive sales and generate new leads. However, the process can be complex and time-consuming. Fortunately, if you need a little help along the way, you can always count on the experienced team at FZA Digital. We know what it takes to drive organic traffic and achieve success online.

To learn more about how our experienced marketers can assist you, please give us a call at (424) 232-0810 or fill in our brief online contact form. We look forward to working with you!

4 Tips for Writing an Engaging Blog

In 1994, Justin Hall – a freshman at Swarthmore College – created Links.net. This website, which still exists today, is widely believed to be one of the world’s first blogs.

Now, more than 25 years later, blogs continue to be one of the most popular means of communication on the internet. However, these posts are no longer just a way to share thoughts and opinions with other web users. They are also incredibly powerful marketing tools.

Businesses who blog on a regular basis enjoy benefits like:

  • Increased Credibility: Blogs can be used to show that companies know their industry.
  • Improved Customer Satisfaction: Many organizations use blogs to answer common customer questions and complaints.
  • Increased Organic Traffic: A well-optimized blog can boost a site’s search engine rankings.
  • More Sales: Blog posts can convince readers to purchase a product or service.

Would you like to enjoy these benefits? If so, all you need to do is begin posting engaging content on your company blog. You can do just that by following these tips:

Vary Your Content

They say that variety is the spice of life. When it comes to the art of blogging, this adage is certainly true. 

If you want to keep your visitors coming back to your website every week, it is vital that you mix up the content you cover. Nobody wants to read the same information again and again.

Of course, in varying your blog posts, you should avoid straying too far from your central theme. If you run an auto dealership, you would be wise to ensure that your content is focused on motoring.

A brief list of some varied topics for dealerships would include:

  • How to Prepare Your Car for Winter
  • Five of the Best Albums to Listen to on Your Road Trip
  • What to Look for When Test Driving a Used Vehicle
  • Five Local Traffic Laws You May Not Know About
  • Understanding the Benefits of Using Oil

These titles offer users a reason to keep coming back while proving that you understand the automotive industry.

Use Compelling Headlines

When looking at a blog post, users often skim the headlines before deciding if they want to read more. As such, it is vital that you make your headers as compelling as possible. Ideally, they should be short, sweet, and eye-catching.

When writing about a new car, your headlines may include:

  • Unbeatable Fuel Efficiency
  • Innovative Tech Features
  • A Welcoming Interior
  • Competitive Financing Options
  • Available to Test Drive Today

The headers allow readers to understand what the vehicle has to offer at a glance – while encouraging them to dive in and learn more. 

Focus on Quality

When sitting down to write a blog post, many people focus on trying to hit a certain word count. Unfortunately, this approach rarely leads to engaging content. It is much more likely to result in unimaginative text that is loaded with filler sentences.

So, when writing your company’s blog posts, you should try to avoid obsessing over word count. Instead, you would be wise to focus on delivering high-quality content.

In other words, your blog should be:

  • Well-sourced
  • Free of spelling errors and grammatical mistakes
  • Easy to read
  • Unique
  • Authoritative

When you deliver high-quality content, your readers won’t even notice that it is a little longer or shorter than usual.

Avoid Lengthy and Complex and Paragraphs

It is, unfortunately, not at all unusual for blog writers to spend so much time focusing on avoiding spelling and grammar mistakes that they forget to ensure that their content is well-formatted and easily readable. As a result, visitors may find their posts to be more than a little challenging to understand. Indeed, if the lack of formatting is particularly egregious, some users will decide that they do not need to read it that badly and click through to a different web page. Many others will leave the site entirely and try to find the same information on an alternative website – an action that may eventually lead to the visitor purchasing a product or service from a competitor.

Nobody wants to lose customers because of this type of unclear writing. So, when you sit down to write your next blog, be sure to spend some time formatting and editing your text. Doing so will help you communicate with your audience in a much more effective way.

Need Some Blogging Assistance?

Can’t find the time to write the engaging blogs your audience wants and needs? Don’t worry. The FZA Digital team is here to help!

We have been creating engaging blogs and web page content for companies of all shapes and sizes for many years. We understand what it takes to create something that people actually want to read.

If you would like to have us assist your organization with its blogging efforts, all you need to do is give us a call at (424) 229-2923 or send us a message online.