Once upon a time, if a person wanted to know where to go to buy a car or have their television repaired, they asked their friends and family to give them some recommendations. Nowadays, however, things work a little differently. Instead of having their inner circle point them in the right direction, most prospective customers […]
Does your small business have a large following on Facebook? How about Instagram, Snapchat and Twitter? If not, now is the perfect time to begin growing your network. Why? Well, when you have a significant following on these popular social media networks, you will find it much easier to: Alert your client base to sales […]
Link building is a Search Engine Optimization (or SEO) term that few fully understand. Link building is boosting the quantity and quality of inbound links to a website. Digital marketers typically do this to boost the search engine rankings from places like Google or Bing. The most common ways to build links to your site […]
Whenever you are advertising a business, you need to measure your performance. Of course, you can’t measure digital marketing results with a stopwatch. To understand how well your efforts are working, we recommend looking at the following metrics: New Visitors The primary goal of many digital marketing campaigns is to generate new customers. When […]
Have you been struggling to convert your visitors into clients? If so, your site’s bounce rate may be too high. What is a Website’s Bounce Rate? A site’s bounce rate is the percentage of its visitors that enter a page and leave without taking any further action. Visitors who bounce do not click on any […]
According to the Pew Research Center, approximately 69 percent of adults in the United States use Facebook on a regular basis. It is no surprise that small and large businesses have found a great Facebook ad to be one of the best ways to reach customers, drive sales, and increase brand awareness. Of course, if […]
Welcome back! If you missed part 1 of work from home during COVID-19, you can check that out here. Post-industrial revolution, we’ve spent decades training people to work in offices and neglected working from home. For those who have the opportunity to work from home, there are useful skills that need to be sharpened. Managers […]
Working from home may sound like a dream come true, but for many, this new lifestyle may come with a few challenges. Newly remote workers in the middle of the COVID-19 pandemic may find it disorienting to be taking calls from their dining room or have kids present for a meeting. Rather than focusing on […]
Google is getting better and better at guessing what searchers are looking for when they type in their – sometimes cryptic – search terms. As such, search intent is becoming more and more important. If you think search terms are obvious and will come to you as “I want to buy a new car,” think […]
Conversational marketing may sound ambiguous, but 79% of customers now use messaging apps to interact with customer service, and 82% reported that an “immediate response” was the most crucial factor in their overall satisfaction. If your business is one of the 36% online currently using conversational marketing, by leveraging the power of live chat, then […]
When it comes to lead generation, it’s normal to jump the gun and assume it’s all for quick and instant sales, but a truly successful lead generation campaign is a carefully coiffed system that can vet, converse, and finesse your audience into becoming lifelong buyers. Social media offers small business owners countless opportunities to put […]
AI, or Artificial Intelligence, may seem like a dream for the far-off future, but the technology has been available for decades, and chatbots are now communicating all around us. In 2016, messaging Apps knocked social media off the top spot with an engaged audience of 4 billion users. Facebook Messenger boasts over 1.3 billion users […]
24/7 Live Chat: Real People. Real Leads. Real Time. LAKELAND, FL, UNITED STATES, March 1, 2020 /EINPresswire.com/ — FZA Digital, LLC debuts Connect, a human-operated 24/7 live chat service. Connect is powered by real people in real time to leverage real results and enables small business owners the opportunity to host authentic conversations that can elevate […]
