4 Ways to Lower Your Google Ads CPC Millions of companies throughout the world use Google Ads to drive sales and generate leads. If yours is one of them, you’ve probably spent time looking over your analytics, trying to find ways to lower your cost-per-click (CPC). You no longer need to wonder. The FZA Digital […]
4 Ways to Engage Social Media Followers During the Holidays Would you like to maximize your sales this holiday season? If so, stay engaged with your social media followers. Here’s why: 54 percent of browsers use social media to research products. People spend an average of two hours and 25 minutes per day on social […]
4 Ways to Up Your Dealership’s PPC Game Do you use pay-per-click (PPC) advertising to market your car dealership? If so, you have most likely found it to be an effective way to drive people to your website and generate leads for your sales team. Unfortunately, unless you are an experienced marketer, you are probably […]
3 Digital Marketing Techniques to Create Customers For Life Most companies think of digital marketing as a means of generating new customers. Their belief is not wrong. Tactics like PPC advertising, search engine optimization, and social media marketing are all excellent ways of creating first-time buyers. However, companies that only use digital marketing to acquire […]
Let’s say Honda, Nissan, or Kia was running ads for a new vehicle. Your dealership has that vehicle on the car lot. A potential buyer sees the ad and gains interest in the vehicle. They grab their phone, do a search for “Honda dealership near me”, and find your website. What is their visit like? […]
Many people believe Google’s algorithms can only index traditional HTML web pages. They think the search engine giant doesn’t have the ability to crawl and rank PDF files. In reality, Google has been indexing PDFs since 2001 and currently has a library of over 500 million files. How can you get your PDF to the […]
Have you been looking for a way to boost your website’s search rankings? If so, you might want to consider link building. It has long been one of the most effective tactics in digital marketing. But what exactly is link building? And how can you know if your efforts are delivering the best possible results? […]
For many years, if you wanted to analyze your website’s structured data, you could visit the Google Structured Data Testing Tool. This is no longer an option. Google has replaced it with a navigational page that directs you to its Rich Results Test Tool or the Schema.org Schema Markup Validator. Why Has Google Replaced its […]
Have you been searching for a way to promote your company’s product or service online? If so, you may want to consider advertising on Instagram. The social media app has more than a billion monthly users. Studies show 81 percent of those people say the platform helps them find new products and services. Of course, […]
How drivers shop for vehicles is changing everyday. The automotive customer journey is not the same today as it was before. The internet is the obvious game-changer. Mike Silva, Director of Operations (Digital), and Charles Lewis, Digital Marketing Strategist of fusionZONE discuss improving automotive customer journey. However, certain aspects of car buying, like […]
Have you been searching for a way to drive more seasonal sales? If so, you might want to think about launching a PPC (pay-per-click) advertising campaign. PPC advertising offers the following benefits: Detailed Data: PPC networks like Google Ads and Facebook provide you with tons of actionable data about your campaign. Easy Targeting: Do you […]
Voice assistants like Alexa and Siri are more popular than ever. In 2020, more than 4 billion of these systems provided users with directions, cooking advice, and product information. Experts forecast this figure to be around 8.4 billion by 2024. This rapid growth means it is essential for you to optimize your company’s website content for […]
Electric cars and trucks are more popular than ever before in the US. Data from Experian indicates Americans registered 133,509 new EVs in the first four months of 2021 alone – a 95 percent increase over the previous year. But how can you convince motorists to purchase your electric vehicle over the ones available at […]
Advertising on Facebook is one of the best ways to promote your product or service. The social media platform has a global audience of about 2.85 billion, and its users click on an average of 12 ads per month. However, running a successful campaign on Facebook is not as simple as hitting the “Publish” button […]
Whether you run an auto dealership or a law firm, the primary objective of the content on your website is to convert visitors into clients. However, to achieve this goal, you must ensure you are targeting the right keywords. How can you find effective keywords for your company’s website? With a little bit of research, […]
What is PPC Advertising? PPC (pay-per-click) advertising is an online marketing model used to direct traffic to sites, drive sales, and generate leads. With this system, companies accrue costs only when a user clicks on their ad. Google is by far the largest provider of PPC advertising in the world. Each year, more than seven […]
These SEO Strategies Matter More Than Ever If you want to get traffic to your website, it’s important to understand Search Engine Optimization (SEO). Up until about 2015, if you created a blog post with an interesting title and an eye-grabbing picture, you could bet a lot of people would click on it when they […]
Every year, millions of companies use Google Ads to promote their goods and services. It’s easy to see why. The popular platform offers a range of exciting benefits, such as: Broad Reach: Google handles more than 2 trillion searches per year. Affordability: Companies can generate leads and drive sales with just about any budget on […]
When you founded your small business, you likely set money aside to pay for rent, employees, and supplies. However, if you want your organization to succeed, there is one other thing you need to invest in – SEO. What is SEO? SEO (search engine optimization) is the process of improving a website to help it […]
Running a Google Ads campaign can be an excellent way to drive visitors to your website and generate sales. If you want to make sure your efforts are a success, however, you must keep a close eye on your analytics. It is crucial to monitor your click-through rate (CTR). What is Click-Through Rate? Your click-through […]
Do you need to explain a complicated topic to your audience? Then it may be time to consider creating an infographic. Research shows humans take in data 323 percent better when they have illustrations to guide them. Of course, infographics aren’t just a great way to explain complex ideas or problems. They can also help […]
To drive sales and generate leads for your business using Google Ads, you must have a detailed understanding of Quality Scores. They have an enormous effect on the cost and effectiveness of your PPC campaigns. What Are Quality Scores? Quality Scores are how Google rates the relevance of your keywords and PPC ads, as well […]
More than 722 million people and 55 million companies have accounts on LinkedIn. Its ever-growing popularity makes it an ideal platform for you to market your business – whether you sell B2B or B2C. Of course, if you plan to use LinkedIn to generate new leads and increase sales, you will also want to ensure […]
Almost everyone who sets out to optimize a site for search spends a lot of time selecting the perfect keywords. Many also take a few minutes to add title tags and meta descriptions to their pages. However, there is one SEO tactic these individuals frequently forget – link building. What is Link Building? Link building […]
Hear from our CEO about trends for lawsuits affecting websites in regards to ADA compliance. Retail businesses were hit the hardest in specific states. See if yours is listed!
Think phone calls aren’t a large part of your lead generation? Think again. FZA Digital CEO Ed Barton discusses how impactful your phone line could be.
CEO Ed Barton talks about how to not only generate new visitors to your website, but also to have them spend more time and retain more information by utilizing videos.
Have you been looking for a way to generate more sales and foot traffic for your bar or auto dealership? Then you might want to consider investing in a Google Maps Promoted Pin. What Are Google Maps Promoted Pins? When users perform a search on Google Maps, they see a selection of red pins that […]
It can be tempting to focus on search engine optimization (SEO) and pay-per-click (PPC) ads when marketing your small business online. However, it is also vital to spend time improving your social media presence. Should you fail to do so, you will miss out on all of these benefits: Increased brand awareness Improved customer satisfaction […]
Do you want to make it easier for the people of your city to find your small business? Then it is crucial for you to optimize your website for local SEO. General search engine optimization strategies show Google that you sell a specific product or offer particular services. Local SEO, on the other hand, tells […]
Are you thinking about adding PPC ads to your company’s marketing mix? Making this move will give you the ability to: Drive traffic to your website Generate sales and leads Build brand recognition Target your ideal customers, and Closely control your ad budget. Of course, if you plan to invest in PPC ads, it is […]
So, you know you’re supposed to advertise on Google…now what do you do? We’ve all seen Google Ads. They’re often what appears at the top of our search results when we’re looking for something. You may wonder how to get your ad at the top of results pages while also driving traffic to your website […]
Four Common SEO Mistakes You Should Avoid If your goal is to draw more organic traffic to your company’s website, you have likely spent a lot of time researching such tactics and techniques. However, it is also essential to know at a minimum, what common SEO mistakes you should avoid during the optimization process. Here […]
More than one million companies in the United States use Google Ads and other PPC networks to drive sales and generate leads every year. Is yours one of them? If so, you should closely monitor your campaigns to ensure you are maximizing your return on investment. How can you measure the success of your organization’s […]
Did you know that Facebook has more than 2.7 billion monthly users? For Instagram, this number is almost 1.2 billion. Meanwhile, platforms such as Pinterest, Twitter, and Snapchat have more than 350 million visitors. Social media users love to spend their time chatting with friends, sharing photos, and watching videos, but it’s not all they […]
For your e-commerce store to thrive, you need to get visitors to your site. Successful companies generally draw this traffic from social media, PPC ads, or organic search (SEO). If you’ve already perfected the art of attracting visitors from Facebook and regularly run effective Google Ads campaigns, there is just one world left to conquer […]
The more customers you can bring to your doors, the more sales you are likely to close. More leads means more sales. This maxim is true whether you run an auto dealership or a shoe store. How can you boost the amount of foot traffic your business receives? For many organizations, Google Ads has proven […]
Join the Fight For The Cure This October How can you join the fight for a cure this October? There are many ways to contribute to the ongoing battle with breast cancer, which affects millions of Americans every year. We’ve compiled a list of ways you can join the cause and offer your support. Here, […]
When building a business, social media like Instagram, Twitter, and Facebook can be powerful tools to help you find new customers and communicate effectively with existing clientele. While there are many ways to find success, there are just as many ways to make catastrophic mistakes. Even a small error has the potential to cost your […]
Did your site’s search engine rankings recently take a downward turn? If so, one of the following issues might be to blame: You have lost backlinks Your keyword’s search volume has decreased You have broken redirects You have server issues Your page load speeds have increased Reviewing and addressing these issues should bring your rankings […]
Whether you run a personal injury law firm or a car dealership, leads are the lifeblood of your business. Without them, your company may struggle to drive the sales it needs to keep its doors open. There are, of course, a wide range of tactics and techniques you can use to generate the leads your […]
What is Link Building? Link building is a Search Engine Optimization (or SEO) term that few fully understand. Link building is boosting the quantity and quality of inbound links to a website. Digital marketers typically do this to boost the search engine rankings from places like Google or Bing. The most common ways to build […]
Once upon a time, if a person wanted to know where to go to buy a car or have their television repaired, they asked their friends and family to give them some recommendations. Nowadays, however, things work a little differently. Instead of having their inner circle point them in the right direction, most prospective customers […]
Does your small business have a large following on Facebook? How about Instagram, Snapchat and Twitter? If not, now is the perfect time to begin growing your network. Why? Well, when you have a significant following on these popular social media networks, you will find it much easier to: Alert your client base to sales […]
In 1994, Justin Hall – a freshman at Swarthmore College – created Links.net. This website, which still exists today, is widely believed to be one of the world’s first blogs. Now, more than 25 years later, blogs continue to be one of the most popular means of communication on the internet. However, these posts are […]
Whenever you are advertising a business, you need to measure your performance. Of course, you can’t measure digital marketing results with a stopwatch. To understand how well your efforts are working, we recommend looking at the following metrics: New Visitors The primary goal of many digital marketing campaigns is to generate new customers. When measuring […]
Have you been struggling to convert your visitors into clients? If so, your site’s bounce rate may be too high. What is a Website’s Bounce Rate? A site’s bounce rate is the percentage of its visitors that enter a page and leave without taking any further action. Visitors who bounce do not click on any […]
According to the Pew Research Center, approximately 69 percent of adults in the United States use Facebook on a regular basis. It is no surprise that small and large businesses have found a great Facebook ad to be one of the best ways to reach customers, drive sales, and increase brand awareness. Of course, […]
Welcome back! If you missed part 1 of work from home during COVID-19, you can check that out here. Post-industrial revolution, we’ve spent decades training people to work in offices and neglected working from home. For those who have the opportunity to work from home, there are useful skills that need to be sharpened. Managers […]
Working from home may sound like a dream come true, but for many, this new lifestyle may come with a few challenges. Newly remote workers in the middle of the COVID-19 pandemic may find it disorienting to be taking calls from their dining room or have kids present for a meeting. Rather than focusing on […]
Google is getting better and better at guessing what searchers are looking for when they type in their – sometimes cryptic – search terms. As such, search intent is becoming more and more important. If you think search terms are obvious and will come to you as “I want to buy a new car,” think […]
Conversational marketing may sound ambiguous, but 79% of customers now use messaging apps to interact with customer service, and 82% reported that an “immediate response” was the most crucial factor in their overall satisfaction. If your business is one of the 36% online currently using conversational marketing, by leveraging the power of live chat, then […]
When it comes to lead generation, it’s normal to jump the gun and assume it’s all for quick and instant sales, but a truly successful lead generation campaign is a carefully coiffed system that can vet, converse, and finesse your audience into becoming lifelong buyers. Social media offers small business owners countless opportunities to put […]
AI, or Artificial Intelligence, may seem like a dream for the far-off future, but the technology has been available for decades, and chatbots are now communicating all around us. In 2016, messaging Apps knocked social media off the top spot with an engaged audience of 4 billion users. Facebook Messenger boasts over 1.3 billion users […]
24/7 Live Chat: Real People. Real Leads. Real Time. LAKELAND, FL, UNITED STATES, March 1, 2020 /EINPresswire.com/ — FZA Digital, LLC debuts Connect, a human-operated 24/7 live chat service. Connect is powered by real people in real time to leverage real results and enables small business owners the opportunity to host authentic conversations that can elevate […]
