We're crazy about our dealers.
We’re not just dedicated to creating cutting-edge marketing technology. We are also committed to providing our dealer partners with world-class customer support.
Whenever one of our clients is facing a challenge, we follow the Six Sigma process to help them find a solution. Using this process, we can resolve most problems in less than 24 hours. In some cases, we can provide our partners with the assistance they need in as little as a few minutes.
Our commitment to excellent customer service does not stop there, though. Our knowledgeable team is also available to help our partners make smart, data-backed decisions and offer suggestions on ways to improve their marketing strategy.
We have dealer DNA.
We were founded by a dealer, for dealers. To say we have dealer DNA means we know the importance of serving our clients just as you do, with timely, helpful, and friendly service.
Oh yeah, we also love leads so everything we do is focused on generating them for you.
Our technology flys.
Built in the cloud on a lightweight backbone, our websites are not only beautiful, but fast on every device and network.
Our finely-tuned platform is incredibly scalable and resilient, supporting large amounts of traffic with ease all the while providing outstanding reliability: we display more than 100k vehicles in inventory, deliver over 6k leads from prospects to dealers, and handle more than 10k inquiries with 99.9% uptime every day.
To say we’ll be online when you need us would be an understatement.
We are fusionZONE.
We do automotive digital marketing differently. Our unique blend of proprietary tools, technical prowess, and industry experience delivers better results that other agencies just can’t match.
January, 2009
Founding
fusionZONE was created by a dealer for dealers in at a time when dealership websites were much more limited in their capabilities.
April, 2018
MotorWebs Acquisition
fusionZONE further extends its reach in the digital automotive retail space and lays the foundation to expand its offerings to both dealer groups and single-rooftop dealerships with the acquisition of MotorWebs.
October, 2021
Lead Revenue Acquisition
fusionZONE acquires Lead Revenue, a digital marketing solutions provider in the construction, finance, professional, and home services industries to expand the breadth of verticals we serve.
January, 2023
Bolt Digital Group Formation
fusionZONE formed Bolt Digital Group to usher in an innovative and growth-oriented digital media agency with full omni-channel capabilities. With ambitious plans to be the trusted digital marketing services provider for growing businesses across the country, Bolt Digital will lead our powerful digital marketing solutions expansion in 2023.
Outstanding Uptime
Uptime is always on our mind. Our powerful platform features extensive redundancies to ensure we deliver our services 99.9% of the time.
2x Lead Generation
Constant iteration, A/B testing, and user experience enhancements mean fusionZONE sites deliver twice as many leads as the average dealership website.
Compliance Experts
Our team works with several OEMs to meet exacting compliance standards that protect our dealer partners from compliance strikes.
Beautiful, Custom Design
We're proud to be one of the few remaining completely custom website design agencies serving automotive today.
MEET OUR KEY EXECUTIVES
Ed Barton
Ed Barton brings over 25 years of operational, technical, legal and financial management experience to fusionZONE Automotive, LLC. In his role as Chief Executive Officer, he is responsible for the day-to-day operations of the company. Barton has a wide range of experience in B2B and B2C enterprises, including organizations in the consumer products, higher education, professional services and financial technology spaces. His experience includes Chief Executive Officer, President, Chief Operating Officer and Chief Financial Officer roles in multiple fast-growing Inc. 5000 Companies.
Barton holds a BBA in Finance from the University of Notre Dame, an MBA in Operations Management from Syracuse University, an M.Ed. in Instructional Design from Western Governors University and a JD from Northwestern California University. He is a CPA licensed in the State of Washington, and an attorney licensed in the State of California.
Alex Papadopulos
As Chief Technology Officer, Alex oversees all technical initiatives at fusionZONE Automotive, including management of existing technology as well as developing new product roadmaps. Alex has worked in a number of industries, as a Systems Analyst for Clover Dairies in South Africa, as a consultant for a BI consulting firm, and most recently as VP of Operations for Striata USA in the Electronic Bill Payment and Presentment industry. He brings technical and operational leadership experience with a passion for innovation in the technical field as well as process driven security and risk management, and well defined process oriented implementation.
Alex has a graduate degree from Bond University in Information Technology, majoring in Information Systems and programming.
Anna Robertson
Anna brings nearly a decade of automotive website management experience to fusionZONE Automotive. In her role as Vice President of Operations, she is responsible for internal operations and developing processes to enhance customer service. Robertson coordinates implementation, continued management and compliance requirements for all fusionZONE Automotive websites. Her focus is directed at team building, fostering a customer first service culture, and growing impactful processes for maintaining websites.
Her background includes 7 years of practical experience in front-end website development, graphic design, customer service, and lean business management at Motorwebs a company that was acquired by fusionZONE Automotive in April 2018.
Bryan Espey
From The CEO's Desk
Our approach to SEO is uniquely built around what SEO is uniquely built works and what we know doesn’t work.

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Ed Barton
President | Chief Executive Officer

Your Next Chance To Join Our Team
What Our Customers Say
amazing team from the top down. The culture at Fusion Zone is that of a partner in your company and not a vendor. Everyone from the team is... read more available and never too busy to help. I have had multiple instances where they have gone so far above and beyond what I have requested of them. They never questioned they were kind and professional every time. If you are looking or a fast, advanced website that will give you the most bang for the buck and the best conversion look no further but that is not all you will get. You will also get a team of professional skilled people that treat your concerns as their own. No-one will work harder to help make sure your store is a success as the fusion zone team.
John Bobo
Fusionzone is by far the best website provider we've had! Not only are they quick to address any requests, their support team is excellent. We work with Jesse... read more Pendergest who always handles any questions or requests quickly and professionally. Customer service is key in any industry and we experience that at Fusionzone with Jesse and the rest of the team. Highly recommend!
Lisa Anjos
I've worked with FusionZone for a little over a year with multiple clients from my ad agency and I've found them to be an excellent partner. Directing our account... read more is Kellen Levy. Kellen is by far the best manager I've come across at FZ or as it relates to other web site providers. He's always available to support us with timely changes and creative ideas.
Matt Youhess is another super strong supportive individual for us at FZ. He's been our "Mr. Reliable" when it comes to supporting our design efforts. Thanks to both Kellen and Matt for helping us look good to our clients! Keep it up...browning holcombe
Mercedes Cruz and her team at fusionZone have been amazing helping us set up our new Honda dealership in Corpus Christi. Mercedes is especially timely with her responses to my... read more many questions and requests.
Dan Ngo
This review is for Leslie Cummings for being an outstanding performance manager. She went above and beyond to make sure we are happy with our website. We had a rough... read more start and when Leslie stepped in, she made sure to follow up on every request, responds very quickly to e-mails, she's always working!!! Thank you Les for all of your hard work and all the time you put into our account. I look forward to continue working with you.
Alona Moskalenko
If you're considering an automotive website you definitely want to talk to these guys. Steven who has worked with me from the beginning of my set up has been super... read more patient with me as I've changed my mind at least 20 times. I want to thank Fusion Zone for caring about our dealership and making sure our customers have the best online experience.
Jim Taylor
I would like to give some recognition to Mr. Edwin Reyes . The most Consistent , Professional , & Efficient over the phone Rep you can have . Most reps... read more will call you one time 2 times and once the sell is made you have a hard time reaching people to help you out . Mr. Reyes constantly checks up out of his own will and has the most patience in the world lol Super helpful and even though it took him about 1 - 2 months to even get me to agree to sign up he would still go over all details with me and made sure everything i asked for was possible . I havent had a better experience with someone over the phone ! Company overall is amazing so far and there team is just on top of everything . If you want to take your business to the next level you are at the rigt place ! THANK YOU EDWIN FOR ALL YOUR HELP AND I HOPE FUSIONZONE GIVES YOU THE RECOGNITION YOU VERY WELL DESERVE!
Joe Cuevas
I have the pleasure of working with Steven Farrelly and his team when we transitioned our website this month to fusionZONE. He helped make the transition super smooth and was... read more top of our punch list right away. We never had to wonder if the work was getting done. Great experience all around with this company. We have already seen a marked improvement of our lead generation. Great all the way around!
Jared Varner
Mercedes, Gary and the entire Support team have been very helpful. They are extremely responsive and knowledgeable. I am very pleased with our 4+ year partnership with FusionZone Automotive.
Deanna Zamora
We're very pleased with the results we get from our Fusionzone websites and how fast we get a response. Our project manager, Steven Farrelly, is awesome. He's always... read more quick to make requested changes and keep our websites launching on time (even when our requests are borderline unreasonable - he still comes through) - highly recommended!
Van Horn Hyundai of Sheboygan
I've worked with over a dozen website platform companies and Fusion Zone was the best at followup and customization! They are fast and attentive to the needs of their customers.
Karl Tyler
We just signed up with fusionZone under a month ago and we are already up and running with all the sites for our 3 franchises. These guys are on top... read more of it! I worked primarily with Edwin Reyes. I had a minor issue with pricing the day the site went up. Edwin stayed late into Friday night and follow up with it on Saturday to make sure the issue was fixed for the weekend. So far the turn around time to make changes, adjustments or fix issues has been the fasted I've seen. Looking forward to a long partnership with fusionZone.
Jacob Weston
When you look up “quality” in a dictionary, you see Kellen Levy’s name and picture. Kellen is our main point of contact at fusionZONE and he is without a... read more doubt the finest and most able professional in the digital business. Kellen, thanks for all you do for us! You are the Best of the Best! We are honored to work with such a knowledgeable and talented expert.
Taylor jones
We switched to Fusionzone about 9 months ago. I will say that once I learned who to call, getting them to do anything different is a breeze. I... read more know if I call Will, it will get done. And they don't nickel and dime you for doing anything custom work wise. They just do it. It is kind of nice knowing that if anyone in management here pulls some "new" idea out that I don't have to worry about getting it implemented on our website. They really do a good job in making our webpage changes go smoothly.
Freeman Toyota
Leslie Cummings is my "go to" at fusionZONE Automotive LLC. We are a division of a Fortune 500 dealer group and she is heads and shoulders above anyone that... read more I interact with. My nickname for her is 7-11. I was working on a rather complex website request, and at 10 PM Leslie called me with the news that the project was done and ready to implement the next morning. She makes my demanding position a lot easier.
R Westervelt
DCH Montclair ACURARobert Westervelt
My company started with DealerTrack and we realized that not only is their level of support poor at best due to the musical chairs they play with their staff (a... read more new performance manager quarterly which none of them had any knowledge of anything), but also that their platform is way out of date!
I the. moved to Dealer Inspire which was 150% better than Dealertrack.
Dealer Inspire is built on Google Word Press which will help you create the best organic foundation (Huge plus).
When Dealer Inspire was acquired by Cars.Com, I saw the writing on the wall knowing I was going to go through the same subpar support I received and Dealer.Com (DealerTrack).
Sure enough, I was stuck with a rep that had no clue what he was doing and with Dealer Inspire’s a la carte pricing (which is astronomical), I had a rep who couldn’t even figure out how to update my employee page and told me half of the stuff I wanted created would cost more money!
I took it up the chain to the CEO Joe and was unable to get anywhere so I left.
I joined with FusionZONE and took the gamble.
Everything from the support, monthly meetings with my performance manager and the fact that they built out my site in less than two weeks amazed me!
I am converting higher than I have ever seen in my store, my sales is up 35% YOY and I have the site I have always wanted.
I charge per month and everything in inclusive! No a la carte!
I would highly recommend FusionZONE to all my dealer friends.Joey Gabarda